Download - 2012 State of Australian Newspapers
6
All newspapers
Metropolitans/Nationals
Regionals
NIMs
Communities
-0.7%
-1.5%
+1.8%
-10.4%
+7.0%
-1.7%
-0.6%
-0.7%
-2.3%
-6.1%
YonY change (FY11) $millions (FY11)
$3,529
$1,822
$910
$172
$626
$1,451
$974
$225
$105
$106
41%
53%
25%
61%
17%
SMI % of
CEASA
Total revenue
Sources: CEASA, SMI. For SMI, ‘all newspapers’ includes Street and other advertising in addition to the categories shown.
SMI is an unreliable indicator of printed
newspaper performance
7
All newspapers
Metropolitans/Nationals
Regionals
NIMs
Communities
-0.7%
-1.5%
+1.8%
-10.4%
+7.0%
-1.0%
+1.4%
-2.3%
-2.3%
-4.4%
YonY change (FY11) $millions (FY11)
$2,471
$1,178
$629
$172
$492
$1,451
$974
$225
$105
$106
59%
83%
36%
61%
21%
SMI % of
CEASA
Sources: CEASA, SMI. CEASA display advertising derived by excluding all classified and online search and directory revenues from total revenues. For SMI, ‘all newspapers’ includes Street and other advertising in addition to the categories shown.
Display revenue
... even when looking only at
display ad revenue
10
Six of the top 10 news websites are
owned by newspaper publishers
1 ninemsn Nine News ninemsn 2 smh.com.au Fairfax Digital
3 Yahoo!7 News - 7News Websites
Yahoo!7
4 news.com.au News Digital Media 5 The Age Fairfax Digital 6 Herald Sun News Digital Media 7 ABC News Websites ABC 8 BBC BBC 9 couriermail.com.au News Digital Media
10 thetelegraph.com.au News Digital Media
Source: Nielsen Online Ratings/Dec 2011, Current Events & Global News (sub category)
12
More than 2x online revenue growth Strongly outperforming US and UK
Digital newspapers have delivered
strong revenue growth in Australia
13
“We have the opportunity to move from setting the agenda each morning....to actually owning the agenda. All day. Every day.”
John Hartigan, Chairman & Chief Executive, News Limited Opening Address, PANPA Future Forum August 2010
Australian newspapers set the
daily agenda
15
1 Yahoo! News 2 CNN Digital Network
3 MSNBC Digital Network
4 AOL News
5 Tribune Newspapers
6 Fox News Digital Network
7 NYTimes.com 8 ABCNEWS Digital Network
9 TheHuffingtonPost.com
10 Gannett Newspapers and Newspaper Division
Source: The Nielsen Company January 2011. Ranking on Unique Audience.
Newspapers have a limited online presence in
the US while the BBC dominates in the UK
1 BBC 11.1m 2 MailOnline 6.2m
3 Guardian.co.uk 5.2m
4 Telegraph 5.0m
5 Yahoo! News Websites 4.5m
6 Newsquest Local Media 2.8m
7 Trinity Mirror Nationals 2.6m
8 The Sun 2.6m
9 MSN News & Weather 2.3m
10 The Independent 2.1m
Source: UKOM/Nielsen via Press Gazette. Ranked on Unique Audience.
26
In contrast to the US and UK, Australia has
clear geographic markets, served by
fewer dominant newspaper titles
Source: CIA World Factbook, Sept 2010, CIESIN Columbia University
Australia
Population located in highly concentrated areas, dispersed and discreet
USA
Greater population density.
Less dispersed
UK
Much greater population density
Much less dispersed
Population: 21.8m Pop’n density: 2.8 people/km2
Population: 313.2m Pop’n density: 34.8 people/km2
Population: 62.7m Pop’n density: 260.2 people/ km2
27 Sources: ABC Australia, World press trends 2010, CIA World Factbook
Australia Most markets served by a single metro/ regional daily newspaper
USA Many markets served by multiple metro/ regional daily newspapers or small circulation titles
UK 10 large national daily newspapers dominate and compete with one another
Readership in Australia is concentrated
amongst a small number of newspapers
28
Readership of Australian newspapers is
consolidated across fewer titles with
clearly defined metro & regional markets
30
Australian newspaper publishers have
diversified revenue streams
Sources: News Corporation 2011 Annual Report | Fairfax Media 2011 Full Year results presentation | APN 2011 interim results presentation | Seven West Media 2011 Full Year Results Presentation