Download - 2012 Moxa Brazil Channel Partner's Workshop_Vertical Market Solutions_04242012_by Eric Lo
2012 Moxa Brazil Channel Partner’s Workshop James Wu / Country Manager
Date: April 25th, 26th
Agenda
Confidential
Time Topic Owner
Day 2 (April 26th, Thursday)
8:00~9:00 Breakfast Fabio Carrasco
9:00~10:30 One Moxa Solution
- IES (Industrial Ethernet Solution)
- Edge to Core
Eric Lo
10:30~10:45 Coffee Break Fabio Carrasco
10:45~12:00 Vertical Market Strategy & Case Study
- Power Automation
- Transportation
- Others
Collaboration and Working Business Model for
Power Automation Market
Eric Lo
12:15~ Lunch Fabio Carrasco
Catch the Big Fish!
Vertical Market Solutions Eric Lo / Business Development Manager
April-26-2012
Moxa Solution for
Power Automation Market
IEC-61850-3 & IEEE 1588
T & D Substation Dedicated Biz
Confidential
Proved by Customers in World Wide
Confidential
Industrial Networking Solutions
Confidential
Global Success References
Confidential
Confidential
Moxa Offerings in Smart-Substations
PT series and DA series Fulfill
Substation of Power T & D by IEC
61850
Transmission
Distribution
750KV~500KV
400KV~220KV
Under 110KV
Generation
110KV~220KV
Confidential
Confidential
Process Level
IEC 61850-9-2
GOOSE
Bay Level
IEC 61850-8-1
Station Level
Station Bus
Process Bus
PT-7728 Ethernet Switch
Merging Unit
CT/VT
IED
PT-G7509 Ethernet Switch
Gigabit Turbo Ring
(recovery < 20 ms)
IEC 61850 Ethernet-based Substation Automation System
PT-7828 L3 Ethernet Switch
Protection Fault Recorder Measurement Recorder
CT/VT
DA-710 Embedded Computer DA-681
Embedded Computer
DA-682 Embedded Computer
DA-681 Embedded Computer
Confidential
24 Years of Experience in Industrial Communication Solutions
Innovative Force for More Intelligent Solutions
Expert at Developing Solutions for a Diversity of Industrial Application
5-years Warranty and Proven Quality
Globally Available, Local Service
Confidential
Why Customer Choose MOXA?
Confidential
IEC 61850 Test In KEMA
Founded in 1927, KEMA is the most famous
IEC 61850 technical consultant company
Moxa’s full line of
PowerTrans series
Ethernet switches has
passed IEC 61850 and
IEEE 1613 performance
tests conducted by
KEMA lab
Embedded Computer for
Power Market
Rugged, Fanless, Rack-mount Computing
Solution with IEC 61850, IEEE 1588
Confidential
Building Full Customer Solutions
Confidential
Why Use Moxa Embedded
Computers?
Confidential
Substation Utilities Structure
Tele-Control Computer
Front-end Communication Computer
Local Network B
Local Network A
Dispatch A
Dispatch B
Serial Devices
Protection IED
Backend Host
Protection Mgt. Computer
Protocol Converter
Confidential
Substation Utilities Structure
Local Network B
DA-682/683
Dispatch A
Dispatch B
Serial Devices
Protection IED
DA-681/683 DA-710
Local Network A
Confidential
Confidential
Product Matrix for Substation
DA-710
Reg
ula
r Su
bst
ati
on
Backend Host
DA-681
Tele-Control Computer
DA-682
DA-681
Front-end Communication
Computer
DA-682
DA-681
Protection Mgt.
Computer
DA-660
Protocol Converter
Dig
ita
lized
Su
bst
ati
on
IEC 61850-3 + IEEE 1588
DA-710
Intelligent Substation
Substation Automation System
DA-683-DPP-T
DA-683-SP
DA-683-DPP-T
DA-681
DA-710
Perf
orm
ance
Low High
IEC61850-3
DA-66x
533MHz
IEEE1588
DA Series Product Matrix H
igh
Low
DA-681
1GHz
DA-682
1GHz
DA-683
1.66GHz
DA-710
2.0GHz
Pricing
IEC61850-3
Solutions
Certified
Confidential
Industrial Ethernet Switch for
Power Market
Industrial Grade Switch Solution with
IEC 61850 and IEEE 1588
Confidential
Enable Reliable Communications with
Ruggedized Ethernet Network Solutions
Confidential
Moxa Switch Portfolio for
IEC 61850 T&D Substation
PT-7828 PTG-7509 PT-7728 PT-7528
(Developing)
PT-7728-
PTP
PT-7528-
PTP
(Developing)
PT-7710
L3 L2
4G 9G 4G n/a 4G 4G 2G
Modular Fixed Modular Fixed Modular
24/48 VDC, 88-300 VDC and 85-264 VAC
Front cabling/Front Display, Rear cabling/Front Display
32 modules, Multi mode, Single mode, RJ-45, M12, SC, ST, MTRJ, SFP/LC,10FL
Confidential
Confidential
Gigabit & Fast Ethernet Module
Confidential
Moxa Turbo Chain Technology
Easy Extension
(Can Link to STP,
RSTP, Turbo Ring,
Turbo Chain)
Saves Installation
Cost and Time
Fast Recovery
(< 20 ms)
Confidential
Go To Market Strategy Summary
Transmission
Distribution
T&D
T&D
T&D
T&D
T&D T&D
T&D
T&D
T&D
T&D
T&D
T&D
T&D
T&D
T&D
T&D
T&D
T&D
T&D T&D
T&D T&D T&D T&D
T&D
- IEEE 1588
- Fanless Design
- Modularized Design
- Rugged Design
- 100% Industrial Component Selection
- Dual Power
- Customized Design
KEMA
Go to Market Strategy Summary
Target Application: • Substation Automation
• Moxa PT Series
• Network Backbone
• Edge Device Connectivity
• Core Switch infrastructure in Control Center
• Moxa DA Series
• Protocol Converter
• Protection Management Computer
• Front end communication Computer
• Tele-control Computer
• Backend Host
Confidential
Rail
EN50155 & EN50121-4
Harsh Environment and Anti Vibration GKA
Biz
Confidential
Global Investment in Rail
India
11th 5-year plan
(2007-2012)
47 B USD
Russia
Federation Railway program
(2011-2030)
500 B USD USA
High-speed rail plan
(2011-2016)
53 B USD
Brazil
5-year rail investment plan
(2011-2015)
368M USD
China
12th 5-year plan
(2011-2015)
423 B USD
Germany
Deutsche Bahn
(2011-2014)
38 B USD
France
Rail freight plan
(2011-2020)
11 B USD
Spain
Investment in rail freight
(2011-2020)
9 B USD
Total: >1,000 Billion USD
Source: from Multiple Rail Sites Confidential
Wherever you have……
Light Rail Metro
Intercity Rail High Speed Rail
•Rolling Stock
•Wayside
•Station
Confidential
Complete Solutions for Rail Market
Confidential
IP Based Train Solution Expert
EN-50155
Ethernet Switch
ToughNet Series
Wireless
AP/Bridge/Client
AWK series
IP
Camera
VPort series
NVR/Train
Computor
V2000
Series
ioPAC
E8000 series
Confidential
> 200 Models
VM Oriented Design
Wide Temperature
Redundant Power Design
Rolling Stock Value Proposition
IP Protection Water Protection
Dust Protection
Redundant Wireless Technology Certification
PoE
Redundant and High Speed Network
Rugged Design
Total Solution
Confidential
IEC Plan – Organization For
Railway
IEC TC9
Railway
IEC 61375 WG43
Train Control and Management System
(TCMS)
IEC 62850 WG46
Multimedia Applications
On-board Trains
Others TBD Signaling & Control
...
ETB (Ethernet Train Backbone)
ECN (Ethernet Consist Network)
Confidential
Winning Solutions
Signaling
& Control
TCN
POS TCN: Train Communication Network
POS: Passenger Oriented Services
Confidential
Train Communication Network
TCN
ETB (Ethernet Train
Backbone)
ETBN Router
Switch
WLTB (Wireless Train
Backbone)
Wireless
ECN (Ethernet Consist
Network)
Value Proposition
• IEC Member
• Key Account
Relationship
Trend
of Smart
Rail
Confidential
Passenger Oriented Services
POS
CCTV/PIS
Video, Switch
EC, I/O Wireless
Entertainment
Value Proposition
•Total Offerings
•Auto-Configuration
Solution
Confidential
Signaling and Control
Signaling & Control
ATO/ ATS
Wireless, I/O
Switch
Interlocking
Serial with Ethernet
CBTC
Value Proposition
• Reliability
• Turbo Roaming
• Turbo Chain
Solution
Confidential
Confidential
Confidential
Double-bandwidth
inter-carriage connection on 802.11n
AWK-5232-M12
802.11n
Dual-RF AP
OnCell-5104
3G Router
AWK-3121-M12
Single-RF M12 AP
Ethernet Cable
Passenger
Internet
Access
AWK-5232-M12
802.11n Dual-RF AP
Turbo Trunking and ACC
3G Base
Station
Value Proposition:
•ACC
•Turbo Trunking
•Anti-vibration M12
Turbo Trunking and ACC
Fiber Optic Backhaul Network
Train-Trackside
Australia Railway Project
Confidential
IKS-6728
Go To Market Strategy Summary
Confidential
Moxa Solution for ITS Market
Confidential
Topics in ITS World Congress
Advanced Traffic Management Systems
Automated Collision Notification
Commercial Vehicle Safety, Security, and
Payment Systems
Cooperative Safety Systems
Electronic Toll, Fare Collection Systems
Incident Management
Integrated Vehicle Control and Safety
Systems
Connected Vehicles
Intelligent Transportation Systems and
Climate Change
Intermodal Systems
Intermodal Systems
Modeling and Simulation Tools
Parking Management Systems
Real-Time Travel Information
Technology
Surveillance Technology
Telematics and Vehicle Navigation
Traffic Signal Systems
Transit Systems
Tunnel Maintenance and Management
Variable Message Signs
Vehicle Location and other GPS, GIS
Technologies
Weather Systems
Wireless, Mobile Communications
Confidential
ITS Application Breakdown
Traffic Control/Signaling
Video Networking
Dynamic Message Signs
Loop Detection Systems
Traffic Operations Center
Electronic Toll Collection
Vehicle Inspection
Emergency Response
Confidential
What is being connected? Traffic
ControllersPA SystemsElectronic
SignsVideo
MonitoringVideo
MonitoringTraffic
Detectors
2070 170
Confidential
ITS as a Focused Vertical Market
Engineering Firms / Design Institutes • Identify major Consultants • Deliver technology seminars to Consultants/SI’s
System Integrators • Penetrate target ITS focused SI’s • Build reference cases
Transportation Solution Days • Roadshows and Virtual Seminars
Participate in ITS Exhibitions
Eng. Co.
SIs End Users
Confidential
Confidential Confidential
TCC Control
Room1 Control
Room 2
Core Switch
Core Switch
Core Switch
Core Switch
Core Switch
Core Switch
1G
10 G
Confidential
MOXA Solution
Cisco
Cisco Cisco
Cisco
Recovery Time
< 20ms@250 pcs
1. Flexible
2. Easy to Use
3. Load Sharing
4. Easy Integration
5. Fast Recovery Time
Confidential
Distribution
Leverage Moxa’s Comprehensive Edge-to-
Core Industrial Ethernet Solutions
Part I
Confidential
Moxa has been a popular
brand for the past 24 years…
Confidential
Moxa Brazil is Ready
How About You?
Confidential