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Training de publicitate onlineTraining de publicitate online
- un fel de making of - - un fel de making of -
Lumea SEO PPC Lumea SEO PPC Doru PanaitescuDoru Panaitescu
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Doru Panaitescu – consultant independentTraininguri de publicitate online tinute pentru
clienti de publicitate (Pagini Aurii, Lindab Romania, Asociatia Recolamp, Subaru, Agip, Coca Cola, Reinvent Consulting)
publisheri online (Hotnews, Clubafaceri, Sanoma Hearst, Mirabilis, Intact/GSP, Inform Media, Realitatea, Medianet, Edipresse)
• regii de vanzari (Splendid Media Interactive, Digital Ads, Clir Media, Intact Interactive)
• agentii de media (Cogep, Initiative Media, United Media, Mercury 360)
Experienta anterioara:
• New Media Buying Director@Initiative Media(2007)
• Online Sales Manager@Arbomedia (2003-2007)
• Director de marketing@Astral (2002-2003)
• Ontrade Marketing Manager@GFS (2001)
• Director de marketing@DNT (1998-2001)
Trainer certificat – formator cod COR 241205
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Agenda
Origini
Profesionalizarea unui training
Promovarea unui training de publicitate online
Ponturi utile
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Cum am inceput
Nevoia de training de publicitate online exista in Romania de multa vreme, dar… oamenii nu erau constienti / dispusi sa plateasca
In 2007 am plecat pe cont propriu. Trainingul nu era inca o optiune
In 2008 am sustinut mai multe traininguri inchise (personalizate)
Din 2009 am inceput si primele traininguri deschise
Astazi am peste 1000 de absolventi ai cursului (and counting)
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Profesionalizarea
Actualizare permanenta!
Aducerea tuturor prezentarilor la acelasi look’n’feel
Accentul pe experienta (teste, mancare, diplome)
Sali potrivite (am testat peste 10 sali!)
Obtinerea unei acreditari in domeniu
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PromovareaMedii digitale (exclusiv)
Facebook (cauza)
Twitter (principalul aducator de cursanti)
Relatii personale
Newsletter cu vouchere
Google Ads (TBD – in plan)
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PromovareaMedii digitale (exclusiv)
Facebook (cauza)
Twitter (principalul aducator de cursanti)
Relatii personale
Newsletter cu vouchere
Google Ads (TBD – in plan)
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Ponturi utileAccent pe experienta personala!
Faceti din training o experienta!
Faceti traininguri cu frecventa constanta
Folositi la maxim tehnica de calcul (proiector, laptop, alte materiale ajutatoare: flipchart, materiale scrise)
Dati materialele imediat dupa curs (recomand pdf)
Faceti rost de carisma sau apucati-va de altceva
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Va multumesc!
http://www.dorupanaitescu.ro
http://www.twitter.com/dorupanaitescu
http://www.linkedin.com/in/dorupanaitescu