Douglas College Team 2Corey Overbury, Marc Domacena and
Ruy Gonzalez
Bridge to The Interior : Cariboo, Chilcotin and The
Coast
Strengths- Array of
activities all year round
Weaknesses- Lack of Effective Communication
Opportunities- Developing opportunities for
experiencing the visitor concept
Threats- Loss of
interpretation programs
- Lack of integration between
visitor centre and BC Parks
Recommendations
Background info on the topic
◦ Architectural & Structural Explorations ◦ Arts, Cultural & Historical Experiences ◦ Attractions (Natural/Manmade) ◦ Entertainment (Festivals & Events)◦ Rest & Relaxation ◦ Tours (Guided, Group & Driving) ◦ Transportation, Accomodations◦ Activities (Air, Land, Sea, Seasonal)
Products and Services
Historic Sites Activities
Events Travel Routes
Main Assets
Horsefly Tourist/Visitor Info Booth
100 Mile House Visitor Centre
Bella Coola Tourist/Visitor Info Booth
Visitor’s Centers
Regional Activities
Various Fishing Locations
Camping and River Rafting
Historic Sites
• Need Exposure• Infra structure
Visitors Centre
• Reach and Scope
• Integration
DMOS • Communication• Promotion• Growth
BC Parks
Our Vision is Synergy
- Association for Park Membership - Partnerships with Commissions and
Associations - Increase interactivity with BC Parks
Website
Recomendations
BC Parks
Tourism BC
Commercial Tour Operators
Mountain Equipment Co-Op
Key Organizations
Statistics Surveys Reports
Evaluation
38%
5%
55%
2%
Park Visitor Expenditures
Transportation AccomodationFood & Beverage Other
32%
4%46%
19%
Projected Growth
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
