Download - 2010 trends in customer media
DE 2010-TRENDS IN CUSTOMER MEDIA
Customer Media Council 2010 Zeist april 2010
CUSTOMER MEDIA
Customer Media Council 2010
1980 1990 2000 2010
Customer media gaan meer en meer over
content marketing.
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Customer Media Council 2010
Content marketing gaat meer en meer over
multiplatformcommunicatie.
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Customer Media Council 2010
WEES DAARWAAR JE KLANTEN ZIJN
MET RELEVANTE,AUTHENTIEKE, CREATIEVE
STORIES
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8TRENDS
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1.Een customer medium is
cross mediaal
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Customer Media Council 2010
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http://allerhande.ah.nl/
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Customer Media Council 2010
http://allerhande.ah.nl/
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Customer Media Council 2010
http://allerhande.ah.nl/
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Customer Media Council 2010
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Customer Media Council 2010
ALLERHANDE Montly magazine (since 1956) Circulation 2.3 million, reach 4.2 million Digital magazine, with daily new recepies Weekly specials Games How to movies Personal cookbooks Shopping list GPS (*closest shop) In one click everything on your mobilephone
2.Een customer medium is
gesegmenteerd en gelocaliseerd
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Customer Media Council 2010
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3.Een customer medium is persoonlijk en relevant
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AOKCUSTOMER MEDIA
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4.Een customer medium biedt
waardevolle informatie
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Customer Media Council 2010
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• Zie van Ziggo• Magazine and website• Magazine 4 times a year• 3 million copies• Adressed• Website, daily refressed
http://www.ziemagazine.nl/
5.Een customer medium is
interactief
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http://www.yunomi.nl/
Customer Media Council 2010
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6.Een customer medium issmart rich en verrijkt de
database
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Bron: Smart rich mediaCustomer Media Council 2010
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Bron: Smart rich mediaCustomer Media Council 2010
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Bron: Smart rich mediaCustomer Media Council 2010
7.Een customer medium maakt
gebruik van social media
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AUGMENTED REALITY
Customer Media Council 2010
8.Een customer medium is
authentiek
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600.000 FANS
170.000 VIDEO VIEWS
312 PROPOPOSALS TO MARRIAGE
257 REQUEST FOR ADOPTION
27.000 FOLLOWERS ON TWITTER, MORE INFLUENCE THAN HILARY CLINTON
Customer Media Council 2010
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Customer Media Council 2010
Customer media zijn1. Cross mediaal2. Gelokaliseerd3. Persoonlijk4. Waardevol5. Interactief6. Smart rich7. Social media involved8. Authentiek
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ToenBereik kopen
Beleving creëren
NuBeleving creërenBereik realiseren
Customer Media Council 2010
Marketing nu is het creëren vanfunctionele platforms
met relevante en authentiekecontent,
Die we maken of latenMaken door de doelgroep
CUSTOMER MEDIA
Customer Media Council 2010
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THNXFOn behalf of the Customer Media Council
To keep yourself informed please register yourself at
www.customermedia.nl
Customer Media Council 2010
CUSTOMER MEDIA
Customer Media Council 2010