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User Experience for Good
2009.11.20 _np
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Changing world
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Web as a platform
I'm talking about the emergence ofwhat I've started to call Web 2.0, theinternet as platform... it's about the
way that web sites like eBay, Amazon,and Google are becoming platformswith rich add-on developer
communities.Tim O'Reilly Sep. 21, 2004
http://www.oreillynet.com/pub/wlg/5630
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http://www.oreillynet.com/pub/wlg/5630http://www.oreillynet.com/pub/wlg/5630http://www.oreillynet.com/pub/wlg/5630http://www.oreillynet.com/pub/wlg/5630 -
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Web 2.0 Keywords
CyworldBlogs
YouTube
Flickr
Twitter
FacebookWikipedia
...
Social taggingSocial networking
Crowd-sourcing
User-CreatedContent
Free storageSharing
...
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We are building an ever-growing pileof smart leaves that we can organizeas we need to at any one moment.Some ways of organizing it - of findingmeaning in it - will be grassroots;
some will be official. Some will apply tosmall groups; some will engenderlarge groups; some will subvertestablished groups. Some will befunny; some will be tragic. But it will bethe users who decide what the leavesmean.
- David Weinberger
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User organization of knowledge
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We are building an ever-growing pileof smart leaves that we can organizeas we need to at any one moment.Some ways of organizing it - of findingmeaning in it - will be grassroots;
some will be official. Some will apply tosmall groups; some will engenderlarge groups; some will subvertestablished groups. Some will befunny; some will be tragic. But it will bethe users who decide what the leavesmean.
- David Weinberger
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User organization of knowledge
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-DavidWeinberger
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GovernmentsInstitutions
OrganizationsIndividuals
Source ofAuthority
Web2.0 as transformation
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Level of complexity / organization
Socialvalue
Sharing
Cooperation
Collaboration
Collectivism
Social media according toKevin Kelly / Clay Shirky
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SharingWillingness to share
Delicious
Flickr
Youtube
Facebook
Blogs
CooperationIndividuals working
together
Flickr sets
Creative commons
Tagging
Crowdsourcing
Collectiveintelligence
CollaborationCommunity for free high
quality products
Sourceforge
Open source
GNU
CollectivismEmpowering passionate
few for benefits of many
Wikipedia
Linux
Social media according toKevin Kelly / Clay Shirky
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Communication Strategy
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Communication Strategy
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Communication Strategy
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Communication Strategy
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Communication Strategy
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Communication Strategy
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Communication Strategy
IndirectDirect
Radio, TV
Newspaper, magazines
Internet
Books
Face to Face
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For profit Not for profit
Customer
Web2.0/SocialMedia
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Partner
Web2.0/SocialMedia
Uncertain future
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.
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4 Stories of empowerment
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CARMA.org
CARMA50,0004,000.
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Information as empowerment
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User participation
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User participation
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?
DonorsChoose.org
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DonorsChoose
DonorsChoose
Simple & powerful idea
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Impact
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CNC.
AskYourLawmaker.org
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Crowd-sourced participation
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Trends & dissemination
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Changemakers
,,,.
Changemakers.com
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Open-sourced competitions
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Open-sourced competitions
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Mosaic of solutions
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Leverage social media
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Change.orghttp://www.change.org/
Worldchanging.orghttp://www.worldchanging.com/
Springwise / Social causeshttp://springwise.com/non-profit_social_cause/
All for good
http://www.allforgood.org
Ashoka Tech
http://tech.ashoka.org
Kiva.org
http://www.kiva.org
Personal favorites
http://www.allforgood.org/http://www.allforgood.org/http://www.allforgood.org/http://www.allforgood.org/http://www.allforgood.org/http://www.allforgood.org/http://tech.ashoka.org/http://tech.ashoka.org/http://tech.ashoka.org/http://tech.ashoka.org/http://www.allforgood.org/http://www.allforgood.org/http://springwise.com/non-profit_social_cause/http://springwise.com/non-profit_social_cause/http://www.worldchanging.com/http://www.worldchanging.com/http://www.change.org/http://www.change.org/ -
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1. Users are your partners
2. Know you audience
3. Go where they hang out
4. Build community
5. Empower them with tools
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1. Users are your partners
2. Know you audience
3. Go where they hang out
4. Build community
5. Empower them with tools
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1. .2. .
3. .
4. .
5.
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In the past we did little things forlove and big things required
money. Now we can do big thingsfor love.
- Clay Shirky
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In the past we did little things forlove and big things required
money. Now we can do big thingsfor love.
- Clay Shirky
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