2007
2007
www.kornteam.com/cyberstars
2007
Serving Greater Kansas City And Now Lincoln NE
2007
Changing Market
• KC Market has gone slightly flat– Our Days on Market went from 45 to 70– Inventory levels doubled– List to Sale price ratio spread is higher
• Attitude is everything– We were not going to let this market get the
best of us.– First Quarter we were down 19 trans over
2005www.kornteam.com/cyberstars
2007
Lead Generation• The Personal Relationship will win every
time• It is about buying brain cells• Calls…NEW Conversion Rate Success
– 3 in 3
• Scripts for Homes Magazines– “courtesy call” & “working too hard”
• Listings will carry you through a tough market
2007
Inventory is the Key
• We Focused on Listings – From end of Feb ’06-March 31st we went from
23 listings to 50 listings.– Focused on Call time
• Hour of Power• Don’t let ANY lead get away• Actually MADE my calls• Wrote 5 handwritten notes EVERY day• Token Cards same day
2007
Scripts
• Had an agent tell my seller…SHE could sell her house if I couldn’t
• Know your numbers!!!– I found out who the agent was– Told seller I would meet with her and bring
cancellation but would not do it over the phone.
– Amazing Numbers!!! Know your numberswww.kornteam.com/cyberstars
2007
Scripts
• For sellers:– Do you feel like, in this market, you saved
some money on the purchase of your home? Then if we come down to get to your buyers, it will be a wash.
– This script got us 3 price changes and homes sold in 10 days.
– Two buyers brought about 5k each, and were thankful for us helping them
2007
Save the search
• Price drop on 3/20• Offer 4/6• Sold for more than list price!
1299922 SLD S $156,40
06/7/2006 BKORN KW06 52
1299922 PND P $154,90
04/24/200
6kornbra
dKW06 59
1299922 PND B $154,90
04/6/2006
kornbrad
KW06 59
1299922 DAT A $154,90
03/27/200
6kornbra
dKW06 0
1299922 PCH A $154,90
03/20/200
6kornbra
dKW06 0
1299922 DAT A $157,90
02/13/200
6kornbra
dKW06 0
www.kornteam.com/cyberstars
2007
Positioning
• Best advice I heard to deal with the market:– Do not price the home higher than the last
sale in the neighborhood.– Pull actives of similar homes and in
neighborhood…should be priced middle to lower end of the list.
www.kornteam.com/cyberstars