Download - 20 key elements of great web designing
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8 Key Elements of Great
Web Design
CONTENT MARKETING DIVISION, SONIGROUPS.COMINDIA’S LEADING DIGITAL MARKETING& WEB DESIGNS ,
WEBDEVELOPMENT COMPANY DELHI, INDIA
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Great designs aren’t built by tools….
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They’re built by human beings.
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Image Courtesy: Google Images
There’s a lot of thought, work, testing and
reiterations of iterations that go into a design project before it goes live.
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A great web design is reliant upon several
factors that need to amalgamate together in a
finely-tuned balance.
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Before we build a great website, let’s first begin to deconstruct the process of building up.
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Image Courtesy: Ken Keis‘ LinkedIn blog
So, how do we build beautiful, functional
websites?
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For starters, it’s not going to happen
overnight.
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Image Courtesy: http://tomdrexlerplumbing.com/
Again, it’s important to remember that designers
need to strike a balance between their design
process, their artistic talent and their technical
skills.
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So, here is
the
breakdown
of…8 Key Elements of
Great Web Design
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The Human Touch
1. Understand your Audience
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Make this your mantra: all audience groups are not
created alike.
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Take a look at these websites created for
different purposes.
The common factor tying
them all together is a great
understanding of their
audience and excellent
UI/UX.
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Site: Zomato.com
Vertical: Food & Beverage
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Site: Gaadi.com
Vertical: Automobile
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Site: Gaana.com
Vertical: Music
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Site: Make My Trip
Vertical: Travel
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Site: Snapdeal.com
Vertical: e-commerce
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2. Figure out your Creative Process
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As creative people, we need freedom to follow
our own processes for getting things done.
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And that can’t happen until you understand
your creative process.
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Do you know where you find inspiration for
a design?
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Do you need to sketch first?
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Do you need to think things through first or
do you just dive right in with a project?
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Do you need frequent breaks or do you
have marathon work sessions?
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Gaining a close understanding of your creative
process will help you plan your work in a more
efficient manner.
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And if all else fails, there’s
nothing like a great panic
session to get productive!
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3. Organization and Basics
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Does this look familiar to you?
Image Courtesy:
designjournalsos.blogspot.com
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Image Courtesy
designbeep.com
And this?
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The importance of getting yourself
organized, putting your thoughts down on
paper and making your design tangible
can’t be understated.
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Nothing good ever came from
not thinking things through.
Especially not for visual artists!
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4. Innovate
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If you’re an experienced designer,
you’ll be able to look at a client’s
requirements and determine
whether certain standardized
elements are still necessary or
they’ve become redundant.
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It’s likely that a few tweaks here and
there would do the job.
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And these don’t need to be major changes.
Removing smaller elements like search boxes, multiple
lead forms on the home page and irrelevant links can
improve the UI/UX for your audience.
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Brass Tacks
5. Responsive Design
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With the rapid increase in smart phone penetration
building responsive designs has become mandatory
for the agencies. Responsive designs are an
irreversible trend now.
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6. Simplify, Simplify, Simplify
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Simplify everything in your design including, navigation,
content, images, HTML files, the amount of inline code
you use, and block elements etc. and remove
everything that’s not needed.
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This is one of the cleanest designs we can mention – no
wasted words or images.
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The moral of the story is simple: you don’t want to make
your site users struggle to find the information they need or
want from you.
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7. Don’t Stop Testing
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Continue testing the design to know whether your design is
efficient and beautiful and connects with the right people.
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8. Typography
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Typography is very important for your design to be
received well.
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The typography you choose sets the tone for your
website.
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It directs navigation and leads the audience from one
section to the other, i.e. supports the structure and flow of
your content.
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Besides these, there’re lots of other things to be kept in
mind in order to create a great web design...
Attention
to details
Focusing on the quality
(uncompromising
aesthetics), PSD
management
Cross-discipline
communication
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If there’s anything you feel needs to be added on here,
leave a comment! And don’t forget to share this post if
you’ve enjoyed reading it!
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