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What is microblogging?
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What is microblogging?
The concept of microblogging was popularised by social networks such as Facebook and Twitter in the mid-late 2000s.
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They gave their users the ability to post status updates or “Tweets” that are quick to post, easy to read and accessible for all.
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The concept of microblogging was popularised by social networks such as Facebook and Twitter in the mid-late 2000s.
What is microblogging?
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If we take these same principles and apply them to the enterprise, what benefits can we derive from enterprise social networks?
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And, more specifically, what are some of the ways in which we can use enterprise microblogging?
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1 Encourage connections across organisational
boundaries
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Discover, follow and connect with people in the organisation with similar interests to you.
1
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Encourage connections across organisational
boundaries
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Follow thought leaders and experts
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Learn from their experience and expertise in particular areas of practice or industries.
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2Follow thought leaders and experts
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3 Share ideas
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Promote a culture of innovation and progressive thinking.
3 Share ideas
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4Have group discussions
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Have group discussions
Facilitate vibrant communities of practice by encouraging group discussions around hot topics which are discoverable for future reference.
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4
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5 Ask for feedback
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5 Ask for feedback
Get input from a wider group of people much more quickly than you would ordinarily.
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6Reduce email overload
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No more “Reply all” email threads to distract and disrupt you.
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6Reduce email overload
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7Share a link or update
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Instantly disseminate information and promote knowledge sharing.
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7Share a link or update
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8Find
expertise quickly
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Don’t just search user bios for
someone with the expertise to answer
your question - ask!
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8Find
expertise quickly
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9Socialise documents and files
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Gather all comments and feedback in one place without clogging up everyone’s inboxes.
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9Socialise documents and files
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10
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Post team updates & news
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10Post team updates & news
Share news in a centralised location which can be opened up to a wider audience when needed.
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11
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Share current awareness
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Create a channel for sharing current awareness updates in real-time.
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Share current awareness
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Participate in firm-wide discussions
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Discover people and knowledge outside of your normal sphere.
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12Participate in firm-wide
discussions
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13Ask a question?
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Someone out there knows the answer!
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13Ask a question?
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14Share a photo
or image
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Convey complex ideas or problems with an image and help people visualise what you are talking about.
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14Share a photo
or image
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15Like something
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Help promote the best or most valuable content by “liking” it.
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15Like something
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16
Broadcast your working life
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Broadcast your working life
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Work out in the open and give other people
an insight into what you’re doing.
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Gain a peripheral vision
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17
Gain a peripheral vision
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Get an understanding of what people are working on across the organisation and what issues they are facing.
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Learn more…
The complete guide to microblogging for the
enterprise
Download
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