4. Sense of Urgency
5. ProductReviews
LIMITED ITEMS = MORE VALUABLE IMPROVE CONVERSIONS BY
• limited time offers & free delivery• special discount hours• stock meter
It can be: 60% of shoppers consultreviews before buying.
The correlation good/badreviews should be 9 to 1.
Tips:
10%
7. Clear Contact Info
8. Checkout
11. Improved Site Search
12. Better Filters
13. Fast SiteSpeed
14. Live Chat
2. VideosIMPROVE CONVERSIONS BY
80%64-85% of users are morelikely to buy after watchinga product video.
3. Engaging ColorsAFFECT 85% OF SHOPPERS
ATTRACT IMPULSE SHOPPERS SHOPPERS ON A BUDGET TRADITIONAL BUYERS
6. Trust Seals48% of visitors rely on them. Improve conversion by 40%
THE MOST POWERFUL:
• visible phone number• physical address• email address
BOOST THE SITE’SCREDIBILITY
• isolate it• make it easy• editable• clutter free• one page• with better hierarchy• error field & validation• don’t force people to register
Tips:
Options to consider: progress bar,save for later, order summary.
Users are willing to pay more to save time.
save users from the hassleof filling in forms.
Tips:
show currency according to the visitor’s origin.
Tips:
GIVES MORE PERSONALIZEDUSER EXPERIENCE
50% of people use search tonavigate sites.
provide better filters when you offer more
choices.
Tips:• use auto-suggest search
• an automated drop-downmenu of textual results
Tips:
MORE SEARCH RESULTSEQUAL A HARDER CHOICE
51% of U.S. buyers leave a slow site.
47% of users expect a site to load in 2 sec.
1 SEC. DELAY = A LOSS OF 7%SALES
63% of clients return to a sitewith a live chat support.
38% of customers buy with a chat support.
90% of customers consider ithelpful.
is #1 criteria for making a purchase.Encourages 93% of customers to buy.
In 2014, 63% of Amazon’s customersjoined because of free shipping.
SOURCEShttp://conversionxl.com/ways-to-increase-your-conversion-rate-right-now/
http://conversionxl.com/the-ultimate-guide-to-increasing-ecommerce-converstion-rates/
https://www.conversioner.com/blog/boost-ecommerce-conversion-rate
https://www.pickaweb.co.uk/blog/35-rules-to-speed-up-your-website/
https://www.searchenginepeople.com/blog/25-conversion-rate-boosters.html
https://vwo.com/blog/use-urgency-scarcity-increase-ecommerce-sales/
https://monetizepros.com/ecommerce/5-trust-badges-that-can-increase-your-conversion-rate/
https://blog.crazyegg.com/2014/08/22/trust-seal-ecommerce/
https://www.pixelz.com/blog/using-product-images-on-ecommerce-site/
https://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/
https://www.conversioner.com/blog/color-psychology
TRUSTEDBRAND
9. Short Forms
10. Multiple Payment Options
$ £€¥
15. Free Shipping
16. Section for Sales & Specials
17. Upselling & Cross-Selling
Users show discountseeking behavior.
47% of buyers choose only discounted products.
62% are looking for a sales & specials section.
BOOST AN AVERAGE ORDER SIZE
must be 60% cheaper than theoffered product.
Tips:
Try PinnacleCart for free at
http://www.pinnaclecart.com
1. ImagesUSE HIGH QUALITY IMAGESAND ACTION SHOTS
• Make sure the image is large enough• Have a zoom option• Alignment is important • Pay attention to shadows
Tips:
Place Carefully: search bar, content, and final checkout page.
Webstore
17 Easy Waysto Increase
ConversionsOn Your
Webstore
