FACT SHEETFounded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.2 billion.
Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a Swiss company group listed on the Nasdaq Stockholm Exchange.
Sales, €m
Gross profit, €m
EBITDA, €m
Operating profit, €m
Net profit, €m
Operating cash flow, €m
Return on operating capital
Return on capital employed
EPS, diluted, €*) Before exceptional items
2015*
1,211.6
838.3
117.4
100.2
43.2
122.2
25.4%
20.7%
0.79
2011*
1,493.8
1,014.8
182.2
164.1
105.7
135.3
36.0%
29.5%
1.86
2013*
1,406.7
986.4
166.5
142.4
84.4
112.1
29.8%
25.4%
1.52
2014*
1,265.8
866.4
122.9
97.8
47.0
90.0
21.8%
19.9%
0.84
2012
1,489.3
1,053.0
204.2
175.1
121.5
183.7
38.0%
30.8%
2.13
SALES (€m)
0
300
600
900
1200
1500
1800
0
5
10
15
2011 20120
500
1000
1500
2000
2500
3000
3500
2011 201520142012 20132011 2013 2014
1,212
2012 2015
1,4891,407
1,494
1,266
2013
8.3
20152014
7.7
11.0
10.1
11.8
3,2
3,53,53,6
3,4
4000
OPERATING MARGIN (%)*
0
300
600
900
1200
1500
1800
0
5
10
15
2011 20120
500
1000
1500
2000
2500
3000
3500
2011 201520142012 20132011 2013 2014
1,212
2012 2015
1,4891,407
1,494
1,266
2013
8.3
20152014
7.7
11.0
10.1
11.8
3,2
3,53,53,6
3,4
4000
SALES FORCE (`000)(ACTIVE)
0
300
600
900
1200
1500
1800
0
5
10
15
2011 20120
500
1000
1500
2000
2500
3000
3500
2011 201520142012 20132011 2013 2014
1,212
2012 2015
1,4891,407
1,494
1,266
2013
8.3
20152014
7.7
11.0
10.1
11.8
3,2
3,53,53,6
3,4
4000
*) Before exceptional items
REGIONAL ADJUSTED OPERATING PROFIT 2015
SALES FORCE2015
CIS 23% (43)
Adjusted operating profit
Latin America 10% (9)
TAA 44% (27)
Europe 23% (21)
REGIONAL SALES 2015
CIS 32% (44)
Sales
Latin America 11% (10)
TAA 36% (25)
Europe 21% (21)
SALES BY PRODUCTCATEGORY 2015
Skin Care 25% (23)
Sales by product category
Accessories 8% (9)
Wellness 7% (6)
ColourCosmetics23% (24)
Fragrances 20% (20)
Personal & Hair Care 17% (18)
CIS 39% (47)
Active consultants
Latin America 8% (7)
TAA 36% (30)
Europe 17% (16)
© 2016 Oriflame Cosmetics AG
FINANCIAL HIGHLIGHTS
CORE VALUESTogethernessThe ability to absorb and respect opinions and beliefs contrary to your own in order to move forward. Believing that a partnership achieves more than solitary actions. Fostering a dynamic and energetic community.
SpiritEntrepreneurial spirit – the heart of an explorer with the unstoppable courage to make ideas tangible and successful. Daring to create opportunity, even with limited resources. Relentless about moving forward in order to become the best version of yourself.
PassionThe emotional fuel that drives our beliefs. More than logic or what is rational, this is the feeling that propels actions and guides decisions. It is exhilarating and fortifying. It is the reason, throughout history, that great things are achieved.
SUSTAINABILITY As an inseparable part of its future success, Oriflame is integrating sustainability throughout its operational framework and business strategies.
In order to expand and deepen its work on sustainability, Oriflame adopted a new comprehensive sustainability strategy in 2013, with a broad set of commitments covering product development, social issues and environmentally focused targets.
The new strategy is based on a materiality assessment and focuses on areas with the greatest relevance for Oriflame, and where initiatives can have the most impact. For each of the three key areas, Oriflame has set a range of commitments and time-bound targets designed to improve performance and move the Company closer to its long-term vision of becoming sustainable.
Successful PeopleA cornerstone in Oriflame’s operations is, and has always been, to create opportunities to improve people’s lives – for consultants and customers, employees and suppliers, but also in a broader sense by its community involvement and support for social causes.
Great ProductsContinuously improving the sustainability profile of product ranges is part of Oriflame’s strategy to bring beauty and wellbeing in a responsible way. Oriflame’s goal is to continue developing products that meet the highest social, ethical and environmental standards.
Thriving PlanetDriving environmental sustainability, not only across Oriflame’s own activities but throughout the value chain, is a key long term goal. Focus areas include the sourcing of renewable and sustainable materials whenever possible, reduction of emissions to air and water, and reducing the amount of waste produced.
OBJECTIVESOriflame’s objective is to increase shareholder value through growth in sales and operating profit and the efficient use of capital.
Oriflame Cosmetics’ long term financial targets are to achieve local currency sales growth of approximately 10 percent per annum and an operating margin of 15 percent.
PRODUCT OFFERINGOriflame has a broad product offering that spans over six categories;Skin Care, Colour Cosmetics, Fragrance, Personal & Hair Care,Accessories and Wellness. Oriflame offers high-quality productsthat leverage the best of nature, science and the offering’s Swedishorigin – expressed in the four following attributes; accessible, natural,progressive and trustworthy.
Oriflame is continuously developing a strong and customer-relevantproduct portfolio with reduced complexity, focusing on the corecategories Skin Care and Wellness.
ORIFLAME MARKETS
Market EntriesYear Country1967 Sweden, Denmark1968 Finland1969 Norway1970 UK1972 Netherlands1978 Spain1985 Portugal1986 Indonesia1989 Chile1990 Czechoslovakia1991 Poland, Hungary, Mexico1992 Russia, Turkey, Latvia1993 Ukraine, Slovakia, Greece1994 Bulgaria1995 Peru, Lithuania, Romania1996 Macedonia, Ecuador, Croatia, India1997 Estonia, Morocco, Egypt, Slovenia, Sri Lanka1998 Azerbaijan, Colombia, Bosnia2000 Kazakhstan, Thailand, Georgia2001 Serbia and Montenegro2002 Mongolia2003 Moldova, Vietnam, Armenia2005 Belarus2006 China2008 Kyrgyzstan, Pakistan2011 Algeria2012 Kenya, Tanzania, Uganda2013 Tunisia, Nigeria, Myanmar
© 2016 Oriflame Cosmetics AG
VisionTo be the #1 Beauty Company Selling Direct
MissionTo fulfil dreams
Facts• Co-founded in Sweden in 1967 by Jonas and Robert af Jochnick and
Bengt Hellsten.• Present in more than 60 countries.• Production facilities in Poland, India, China and Russia.• Product range of approximately 1,000 cosmetics products.• New catalogue every 3–4 weeks.• 7,000 average full-time equivalent employees.
