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Dublin Startup Marketing Club
@StartDubUp
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Dublin Startup Marketing Club @StartDubUp
Let’s share ideas
Search MarketingSocial Media AdsContent MarketingEmail MarketingGrowth Hacking
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FACEBOOK ADS FAILED TO PRODUCE + ROI FOR 9/10 OF
MY CAMPAIGNS.
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WTF?
Likes.
Lame.
Pseudo-Science of Facebook Attention.
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WTF?
Likes.
Pay me, b***h.
Lame.
Pseudo-Science of Facebook Ads.
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High CTR&CPM. You get what you want and FB gets money.
Medium CTR&CPM. FB gets some money. You asked to pay more.
Your ads are dead. FB doesn’t care.
Pseudo-Science of Facebook Ads.
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HIGH CPM = Retargeting, Custom Lists etc.
What’s in it for Facebook?
Low CPM = cheap international / mobile.
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Facebook Non-Hack:Don’t buy fake likes
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WTF?
Likes.
Pay me, b***h.
Lame.Lame. Still Lame.
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Facebook Non-Hack:Don’t buy real likes
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Facebook Hack:Refresh Creative
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WTF?
Likes.
Pseudo-Science of Facebook Attention.
Likes. Likes. Likes.
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Facebook Hack:Get the Timing Right
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Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Ad Scheduling for B2B or B2C?
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Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Scheduling for B2B?
WHY DON’T YOU EVER LEAVE ME ALONE!
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Facebook Hack:Target Facebook.
Literally.
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Dublin Startup Marketing Club @StartDubUp
Target Facebook. Literally.
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Dublin Startup Marketing Club @StartDubUp
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Twitter Hack.Target Twitter.
Literally.
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Dublin Startup Marketing Club @StartDubUp
Target Twitter. Literally.
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Twitter Hack:Follow Bank of
Ireland / @BOIBusiness
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Dublin Startup Marketing Club @StartDubUp
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Dublin Startup Marketing Club @StartDubUp
Favourite ToolsBufferApp - for scheduling posts / tweets.Followerwonk - for snooping on Twitter users.SocialBakers - for social media trends.Topsy - Twitter search engine.Google URL Builder - for tracking ROI.JustUnfollow - for removing fake followers.
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Dublin Startup Marketing Club @StartDubUp
Events
24.04. Growth Hackers Dublin
12.05. “Outsourcing Online” - DSMC
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Now to Arthurs’@StartDubUp