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STATS THAT WILL CONVINCE YOU TO MAKE SOCIAL ADVERTISING A HUGE LINE ITEM IN NEXT YEAR’S BUDGET 14
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2 GlobalWebIndex, 2015
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Facebook users spend almost 40 minutes on the site each day.
Facebook, 2014
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Facebook users who log into the site multiple times a day
Pew Research, 2015
45%
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Facebook and Instagram get more than one out of every five minutes spent on mobile.
Facebook, 2015
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Facebook and Instagram get more than one out of every five minutes spent on mobile. Just two sites/apps taking up at least 20% of our time on phones.
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Facebook and Instagram get more than one out of every five minutes spent on mobile. Just two sites/apps taking up at least 20% of our time on phones. That’s bananas.
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Facebook CTRs are up 260% year-over-year.
Nanigans, 2015
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92% of mothers who use social
media make purchase
decisions based on what they
see on it.
StudioD, 2015
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60% of moms access Facebook multiple times a day.
StudioD, 2015
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Within 4 years, mobile ad spend is projected to represent 72% of total ad budgets.
eMarketer, 2015
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Within 4 years, mobile ad spend is projected to represent 72% of total ad budgets.
(Sure, this stat argues for mobile ad spend, but the
lowest barrier to entry in getting in on mobile impressions and performance is through social media
advertising.)
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13 Opera Mediaworks, 2015
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file:///.file/id=6571367.23873148
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14 Twitter, 2013
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Twitter saw a 2% lift in sales from those who only saw a paid tweet and didn’t even respond or click on it.
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Across all video ads, the CTR on Facebook is up 57% over last quarter.
Kinetic Social, 2015
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17 Ahalogy, 2014
Daily users who have purchased online or at a traditional retail store because of something they saw on Pinterest
53%
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Three quarters of Pinterest users are more interested in connecting with their favorite brands than with celebrities or experts.
Ahalogy, 2014
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[email protected] www.orionckb.com
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