A Branding Strategy for Startups
13 PersonalizedStationery Designs
Tips for
@LogoDesignGuru#ThinkDesign
Do you know that stationery
design is crucial to your
startup branding strategy?
@LogoDesignGuru#ThinkDesign
Stationery design is your brand
touch point that shouts out your
brand’s existence
@LogoDesignGuru#ThinkDesign
Stationery
design
becomes a
walking talking
promotional
means to your
customers and
target
audience
@LogoDesignGuru#ThinkDesign
Personalized stationery designs include letterheads, pens,
business cards, envelops, book cover, CD covers, and note
pads etc.
@LogoDesignGuru#ThinkDesign
Your brand identity is
embedded and printed on
your brand touch points for
brand recognition
@LogoDesignGuru#ThinkDesign
Personalizing stationary is crucial
for your startup branding
because …
@LogoDesignGuru#ThinkDesign
1. It is easily accessible
@LogoDesignGuru#ThinkDesign
2. Instantly gets the
audience attention
@LogoDesignGuru#ThinkDesign
3. Provide sense of belonging
@LogoDesignGuru#ThinkDesign
4. Creates a humanistic
connection with your audience
@LogoDesignGuru#ThinkDesign
5. Gives a sense of pride
for employee branding
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6. Your target audience
becomes your brand
ambassadors
@LogoDesignGuru#ThinkDesign
7. Helps in remembering and
reconnecting with brand
@LogoDesignGuru#ThinkDesign
8. Stays in front of
your audience 24/7
@LogoDesignGuru#ThinkDesign
9. A motivation for
employees and clients
to choose your brand
@LogoDesignGuru#ThinkDesign
10. Communicates a
gesture of loyalty
@LogoDesignGuru#ThinkDesign
However, by
just getting a
brand identity
printed on your
stationary is not
enough for
branding
@LogoDesignGuru#ThinkDesign
It requires strategy, creativity,
and visual thinking to
actually make an effective
stationary design
@LogoDesignGuru#ThinkDesign
Small businesses and startups
should be very particular
about designing their
stationary
@LogoDesignGuru#ThinkDesign
Because a futile design can
also turn your clients and
customers off
@LogoDesignGuru#ThinkDesign
Here are 13 tips to help you
create exceptional stationary
designs for your brand:
@LogoDesignGuru#ThinkDesign
1. Make sure your
brand identity
colors, fonts and
symbol remains the
same, even after
printing
@LogoDesignGuru#ThinkDesign
2. Your stationary can have a
tagline to have deeper
impact on your target
audience
@LogoDesignGuru#ThinkDesign
3. The brand identity
should be more obvious
than the stationary itself
@LogoDesignGuru#ThinkDesign
4. Make your design
visually appealing
@LogoDesignGuru#ThinkDesign
@LogoDesignGuru#ThinkDesign
5. It should draw an
emotional connection
with humanistic touch
6. Make it more fun to use
and market by adding
some humorous content
@LogoDesignGuru#ThinkDesign
7. Make it a memorable
design experience by adding
creativity
@LogoDesignGuru#ThinkDesign
8. It should narrate
the story of your
brand for
customers to
remember your
services or
product
@LogoDesignGuru#ThinkDesign
9. Use symbols and icons to make it culturally
relevant
@LogoDesignGuru#ThinkDesign
10. Make sure it
provides details
for easy
networking
@LogoDesignGuru#ThinkDesign
Are you looking forward
to exceptional
personalized stationary
design for branding your
startup?
@LogoDesignGuru#ThinkDesign
@LogoDesignGuru#ThinkDesign
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