Download - 13 Email Marketing Trends for '13
Jeanette Brown – Informz
Marketing Strategy Manager
13 Email Marketing Trends for ‘13
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Jeanette Brown – Informz
Marketing Strategy Manager
13 Email Marketing Trends for ‘13
#1Mobile
Mobile Evolution
Do mobile readers return
on their desktop?
Need to engage subscribers on the first Open.
Just a Mobile Open (84%)
Mobile Open and Desktop Open (14%)
Mobile Open followed by a Desktop Read (2%)
What does this mean for
Open Duration?
0%
10%
20%
30%
40%
50%
60%
Open Skim Read
Mobile
Desktop
Users on Mobile devices are 9%
less likely to “read” the email
We need to give subscribers content that
can be easily read on a mobile device.
Click rate?
Subscribers click 20% less
when on a mobile device.
Links need to be large enough for
a finger not a mouse.
#2Image Management
Image Management
#3Personal Touch
Personal Touch
Behavioral Targeting
#4Seamless
Integrations
Integrations
DATABASE
PLATFORMREPORTS/
DATA
#5Add Personality to
your Technology
Add Personality to Your Technology
Renewal
#6Relationship
Member Joins
Day 1 –
Automated
email is sent to
new member
Month 9 –
Retention efforts
begin
Month 1 – Focus
on mailed
benefits to
confirm they are
receiving them.
Month 6 –
Highlight
benefit
Month 3 –
Highlight
benefit
#7Social
Social Madness
• Track job changes
• Add like buttons to subscription forms
• Start a contest
• Utilize pinterest
#8Design
Email Optimization
Effective Messaging
eme = rv(of + i) – (f + a)(MECLABS)
eme = email messaging effectiveness
rv = relevance to the consumer
of = offer value (why)
i = incentive to take action
f = friction elements of process
a = anxiety elements of process
Mobile Optimized
#9Video
#10Demographics
Part II
Going Deeper into Demographic Data
Future Leader
New to Management
End of Career
#11Reduce
Fragmentation
Data Can Help
Direct Mail
Website
Social
Media
Mobile App
#12Return on
Engagement
ROI Tracking
#13Listen
Survey
Let us help you!
Informz: www.informz.com
1.888.371.1842
@informz