Download - 12 Ways To Improve Your Business Online
12 Ways To Use The Internet To Improve
Your Business
Presented By:Jason VanHoose, Business Development
The Internet’s Untapped Potential
Many businesses are missing valuableopportunities to:
– streamline processes– increase efficiency– improve products & services– connect with customers– capture knowledge– cut costs– increase revenue
The Internet’s Untapped Potential
Everyone can do more with the internet.
12 Ways...
Online Commerce
• Convenient for customers• Generates revenue• Creates passive income• Increases search engine
results
Video• Production cost is declining• Keeps people on your site• More compelling than text or
photos only• Flash video/Flash player are
becoming ubiquitous
News
• Inform your visitors• Control your message• Improve search engine
rankings
Customer Portal
• Allow customers to search:– Current orders– Previous orders– Inventory availability
• Increase customer loyalty• Reduce internal support
costs• 24/7 Operation
Training & Demos
• Product demos decrease the average sales cycle
• Online training is quicker and more cost effective than classroom training.
Surveys
• Hear directly from current customers, former customers, prospects and employees.
• Can be anonymous.• Improve your products &
services• Quick & easy to deploy.
Email Newsletters
• Reach customers where they are
• Quick• Cost effective • Doesn’t replace direct-mail
Statistics
• Know your traffic stats• Know your keywords• Verify marketing efforts• Cost effective • Easy to use
Real-Time Customer Service
• Opportunity to differentiate• Easy to deploy• Functions like a phone
system• Help customers find what
they need.• Watch customer click-paths
Podcasts
• Keeps people on your site• Integrate with iTunes• Use RSS feeds
Mobile Websites
• Mobile website use is growing.
• It’s an opportunity to differentiate yourself.
• Your customers will expect it.
Recruiting
• Tell your story• Pre-qualify candidates• Apply online• Recruit from your database
Can you do all this yourself?
Maybe.
Should you do all this yourself?
Probably not.
Things You Can Do Today• Evaluate your current situation• Create a long-term strategy• Hire an expert• Put it in the budget• Review the strategy & execution
regularly• Change it as necessary• Take a first step
Take that first step.
Let’s talk about how you can tap the potential of the internet for your
business.
Jason VanHoose918.585.9311 x231