THE 12 TYPES OFBLOG POSTSUSE THESE IDEAS TO KICKSTART
YOUR NEXT BLOG POST
Teachflip content creation series
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12 templates
for quick and easy
content creation
Once you've come up with ideas for your
content, the next obstacle is writing that
content in a form that people will want to read
and then share with others.
While this sounds like a simple task, more
bloggers struggle with writing their content than
any other task.
However, by using one of the following 12
proven templates, you'll have a jumpstart on
creating content that is easily read and shared
around the web.
For short posts, one of the types will suffice. For
longer posts, mix and match types to suit the
content and keep it interesting.
Most importantly, don't be afraid to experiment.
Variety adds to the overall impact of your
content. Don't limit yourself to using one or two
types. Play. Experiment. Enjoy the creative
process.
Let's take a look at each type of post now.
1 Instructional
posts
Instructional posts tell people how to do something.
These posts are great for showing a process or giving
examples of work that you have done.
Also, these types of posts can very easily be
accompanied by a screencast video of the work you did.
Of course, if you create a video, be sure to upload it to
your YouTube account and link back to the blog post
associate with that same video so viewers can get more
information.
2 informational
posts
These are posts that contain information on a specific
topic. Think of Wikipedia entries as examples of
informational posts.
You are providing information to the reader on a topic
that they are researching. You're the expert and these
posts provide you a way to "show off" what you know.
These posts are generally what I would consider core
content posts and can be long. You want to provide as
much info as possible to your reader with these posts.
3 Review
posts
It may sound like a simple example, but review
posts can be some of your most viewed and
shared posts. Review a product, a book, a piece
of software, whatever.
Remember, you are the expert and your readers
will value your opinion on a product that is
designed for your market. Be true to who you
are and serve your market through these posts.
Also, review posts can be great for monetization.
4 compare
&
Contrast
Think of this post as a "review post on steroids"
since you'll be comparing and contrasting two
items for your audience.
Which is better? Why is it better? What are the
benefits of both? Which do you recommend?
Provide real-world examples of how each item
has been used, plus any successes or failures
for each.
5 interview
You're the expert for your audience, but I'm sure
there are other experts in related fields, or even
in your own that you could interview.
Email them a couple of well-constructed
questions and publish their responses. Don't
flood them with questions, one or two should do.
Perhaps you could even record the interview
and publish a podcast episode?
6 List
post
The list post is truly the workhorse of the
Internet. These posts are the ones that are
shared, liked, commented, and spread virally
more than any other type.
We love lists and they're great for creating quick
content.
Start with a list and then later, come back and
develop each list item in more detail for more
posts.
7 link
post
Another workhorse of blogging is the link post.
Basically, you are finding other great content on
the web that will serve your audience and
crafting a post that simply provides links to the
other content.
Give a brief overview of the content, put your
own spin on the topic. Then link to the other
content for your readers. A great way to create
content.
8 What-if
posts
Here's where you get to break out your crystal
ball and 'predict the future' for your audience.
You can be really creative with this type of post
as the content is relying totally on your own
thoughts. Don't be afraid to make crazy
predictions or conclusions.
You are providing a look into your thought
processes and knowledge for your audience.
Flex your creative muscles.
9 inspirational
posts
Tell a story of success or paint a picture of
‘what could be’.
People like to hear good news stories as it
motivates them to persist with what they are
doing.
Find examples of success in your own
experience or that of others and spread the
word.
10 rants
Get passionate, stir yourself up, say what’s on
your mind and tell it like it is.
Rants are great for starting discussion and
causing a little controversy – they can also be
quite fun if you do it in the right spirit. Just be
aware that they can also be the beginnings of a
flaming comment thread and often it’s in the heat
of the moment when we say things that we later
regret and that can impact our reputation the
most.
11 case
study
Another popular type of post is the case study.
Perhaps you've tried a new process or
procedure and you want to share it with the
world. Describe in detail what you did.
What were the results? What could you have
done differently that might have changed the
outcome? Are you pleased with the outcomes?
12 media
post
Now, this post is a bit different than the rest. It
may share the same type of content as a review
or tutorial post, but you are using media to
convey your message.
Infographics, video, audio, images, whatever you
find that conveys your point. These are
perfectly legitimate ways to add content to your
blog without writing very much at all.
ConclusionThese 12 types of blog posts are really useful if you're stuck coming up with ideas
for new content. Reference this document any time you like as you begin you're
blogging journey, or just any time you are out of ideas.
And don't think you have to limit yourself to only these ideas. There are many
other types of posts you can write and that will provide great information for your
audience.
As time goes on, your blogging will improve and come more naturally. Don't give
up, don't quit. You've begun a fantastic journey.
I wish you all the best
- Mike Paul