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12 THINGS TO
REMEMBER
By Robert Couse-Baker
JNL-2105: Journalism Ethics
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1. GOOD JOURNALISM MOVES PEOPLE
And it can move the world. -- Joe Grimm, journalism professor, Wayne State University
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2. PYIRP
Put Yourself in the Readers’ Place
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3.NEVER
ASSUME
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What does
ASSUME
spell?
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USE THE ACCURACY CHECKLIST
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4. IF YOUR MOTHER SAYS
SHE LOVES YOU,...
By D
in J
ime
ne
z
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CHECK
IT
OUT! By Din Jimenez
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5. VERIFY
Make sure that the information a
source gives to you is true. This
may involve:
(1) observation,
(2) talking to other sources,
(3) looking at documents.
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ASK: HOW
DO YOU
KNOW THAT?
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6. YOUR
OPINIONS
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7. BE BALANCED AND… Report all sides of a subject without
favoring one over another
By v
aX
zin
e
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…AND FAIR Treat all people and subjects in an
equal, even-handed and reasonable
way.
By T
he
Piz
za
Re
vie
w
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8. ATTRIBUTE
YOUR
INFORMATION
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9. USE CRITICAL THINKING TO
MAKE ETHICAL DECISIONS
By Renaud Camus
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10. SEEK TRUTH AND REPORT IT,
MINIMIZE HARM,
ACT INDEPENDENTLY,
BE ACCOUNTABLE AND
TRANSPARENT
Photo by sskennel
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12. NEVER STOP LEARNING
Read widely, and write daily.
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12 THINGS TO REMEMBER 1. Good journalism moves people, and it can move the world.
2. PYIRP – Put Yourself in the Readers’ Place. Audience = #1.
3. Never assume.
4. If your mother says she loves you, check it out.
5. VERIFY using other sources, documents and observation.
Ask: How do you know that?
6. Be fair and balanced.
7. Leave out your opinions.
8. Attribute your information.
9. Use critical thinking to make ethical decisions.
10. Seek truth and report it; minimize harm; act independently;
and be transparent and accountable.
11. You are a journalist 24/7. Avoid the appearance of conflict.
12. Never stop learning. Read widely, and write daily.
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WHERE TO FIND PRESENTATIONS
http://www.slideshare.net/laustinnc
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“Ce-zu tin-ba-deh!”