![Page 1: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/1.jpg)
developing ACTIONABLE
SOCIAL MEDIA PLANS
12 MONTH
![Page 2: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/2.jpg)
From Sherpa…
![Page 3: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/3.jpg)
To Guide!
![Page 4: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/4.jpg)
PRACTICE LIFE CYCLE
Emerging Growth Mature Saturated
![Page 5: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/5.jpg)
PRACTICE LIFE CYCLE
Emerging Growth Mature Saturated
![Page 6: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/6.jpg)
Y2K!
![Page 7: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/7.jpg)
PRACTICE LIFE CYCLE
Emerging Growth Mature Saturated
![Page 8: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/8.jpg)
PRACTICE LIFE CYCLE
Emerging Growth Mature Saturated
![Page 9: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/9.jpg)
PRACTICE LIFE CYCLE
Emerging Growth Mature Saturated
![Page 10: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/10.jpg)
Be a Trend-Watcher
![Page 11: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/11.jpg)
Once you have the niche…
Should I launch a blog?
![Page 12: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/12.jpg)
An Integrated Approach
• Marketing PR Speaking Publishing Advertising Email marketing SEO
• Business Development Blog Networking Social: Sharing/ Branding Meetings/ Pitches
![Page 13: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/13.jpg)
![Page 14: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/14.jpg)
![Page 15: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/15.jpg)
![Page 16: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/16.jpg)
![Page 17: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/17.jpg)
![Page 18: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/18.jpg)
![Page 19: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/19.jpg)
Q1. Build the Funnel Q2. Feed the Funnel Q3. Conversion Q4. Learn & Adjust
![Page 20: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/20.jpg)
Q1. Build the Funnel Q2. Feed the Funnel Q3. Conversion Q4. Learn
![Page 21: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/21.jpg)
![Page 22: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/22.jpg)
Know Your Target
![Page 23: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/23.jpg)
12 months from now, what result would make you say, “I’m glad I put in all the time and effort into this initiative?”
![Page 24: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/24.jpg)
Q1. Build the Funnel Q2. Feed the Funnel Q3. Conversion Q4. Learn
![Page 25: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/25.jpg)
![Page 26: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/26.jpg)
![Page 27: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/27.jpg)
Distribution of a Typical Advisory
Practice Group Mailing Lists
Posted to Mintz website
Mintz LinkedIn
Mintz Facebook
Mintz Google+
Mintz Blog Postings
LexisNexis Martindale-Hubbell
Lexology
JD Supra
Mintz Twitter
Moreover.com
Bloomberg
Thompson Gale
Bureau Van Dijk
Google News Service
Mondaq Newsletter + Site
Yahoo News Service
Mondaq Twitter Feed
MSN News
Bing Reuters
Datastar
Westlaw
Lexis-Nexis
BBC
MediaFed
Quicklaw America
Barrons Factivia
Financial Times
Justia
Complinet OneSource
Australian Corporate Lawyers Association Wall Street Journal
Smartbrief
Newstex
Yellowbrix
E-space.co.uk
25+ Twitter Accounts 200 LinkedIn groups
National Law Review site
RSS Feeds to various State Bar Associations
14 National Law Review newsletters
JD Supra Linkedin Legal Channel
JD Supra Site
JD Supra Newsletter Subscribers
JD Supra Facebook Page
JD Supra Twitter Feed JD Supra
RSS feed
Justia
Newstex
Alltop
Complinet
NuWire
Lexology Newsletter + Site
The French Corporate Counsel Association (AFJE)
The Association of Corporate Counsel (ACC)
The Corporate Lawyers Association of South Africa (CLASA)
The Corporate Lawyers Association of New Zealand (CLANZ)
The State Bar of Texas
The State Bar of California
The American Intellectual Property Law Association
The International Technology Law Association ITechLaw
The Singapore Corporate Counsel Association (SCCA)
The Society for Computers and Law
The Association of Media and Entertainment Counsel AMEC
Attorneys & Senior Professionals
National Law Review
Mondaq
Shared through followers and connections
Shared + liked
Tweeted/Retweeted
Martindale-Hubble site
Law.com
Lawyers.com + Attorneys.com
American Bar Assoc
Inside Counsel
Minority Corporate Counsel Assoc
![Page 28: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/28.jpg)
The Law of Multiplication
![Page 29: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/29.jpg)
![Page 30: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/30.jpg)
![Page 31: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/31.jpg)
ML LinkedIn 1157
ML Facebook 53
ML Google+ 29
ML Twitter 326
Blog Posting 1116
Lexology 373
Mondaq 302
National Law Review 812
JD Supra 2088
Pushed out via social media: 1565 Total Trackable Reads: 4691
Canada Singapore Poland China
Switzerland England New Zealand Hong Kong Japan
Countries Reading: Companies Reading:
Greece Liechtenstein Australia Netherlands Brazil
Italy South Africa Germany India
Google Yahoo! Xerox Canon Nestle
American Express Verizon Boeing Marriott
Barnes & Noble Merck Red Bull Nationwide Mutual
GlaxoSmithKline The Hartford TD Ameritrade T-Mobile
Law360 Thompson Reuters CBS
+ ? Non-Trackable Reads
![Page 32: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/32.jpg)
![Page 33: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/33.jpg)
Q1. Build the Funnel Q2. Feed the Funnel Q3. Conversion Q4. Learn
![Page 34: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/34.jpg)
RELATIONSHIP
![Page 35: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/35.jpg)
![Page 36: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/36.jpg)
How do we turn traffic into contacts?
![Page 37: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/37.jpg)
• Whitepaper, opt-in required • Collect business cards at
speaking events • Prompt newsletter sign-up • Connect blog efforts to email
efforts
![Page 38: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/38.jpg)
![Page 39: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/39.jpg)
STRATEGY
SERENDIPITY
![Page 40: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/40.jpg)
![Page 41: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/41.jpg)
Q1. Build the Funnel Q2. Feed the Funnel Q3. Conversion Q4. Learn & Adjust
![Page 42: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/42.jpg)
![Page 43: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/43.jpg)
![Page 44: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/44.jpg)
Test against analytics
• Traffic numbers • Who, not just how many • What drives traffic? • What search terms? • Responses on email and social
![Page 45: 12 MONTH SOCIAL MEDIA PLANS - West …...ML LinkedIn 53 ML Facebook 29 ML Google+ 326 ML Twitter Blog Posting 1116 Lexology 373 Mondaq 302 National Law Review 812 JD Supra 2088 Pushed](https://reader034.vdocuments.us/reader034/viewer/2022042311/5ed9de919a5976737b688190/html5/thumbnails/45.jpg)
Inform attorneys for:
• More frequency • Better topics • Insight into client perspective • Client-centric language • Feed the bizdev cycle