Download - 12 Best Practice Blogging Principles
12 Best Practice Blogging Principles for Better Search & Social ResultsA step-by-step guide for optimizing & promoting your posts for more
website traffic, better rankings, higher readership, & more time spent on site.
Before You Blog: Get your Own Domain
•Own content verses renting
•Builds authority for your domain not Blogger or Wordpress.org
•Has trickle down, and/or up effect when tied into your main company site
•Perceived as more professional
•Avoid deletion (Geocities, Yahoo! 360, AOL Homepage)
•Sellable ( you can’t sell another’s network)
•More traffic & tracking opportunities
•Flexible designs & functionality (Free WordPress themes, plugins, Drupal designs & modules)
•Where? Godaddy.com, Networksolutions.com
What a Blog is Not Good for:
• Press releases
>>Put in Company News Section
• Discount offerings & pure advertorial pitches
>>Put in Newsletter (only 10% of the content)
• Company-only Success stories >>Put in Case Studies Section
What a Blog IS Good for: •Exhibiting expert status
>Think of yourself as a publisher for a trade magazine in YOUR industry.
Getting PR – Interviews, quotes
•Attracting backlinks
>Offering highly valuable resources, and compelling information for customers, industry people, and “Linkerati.”
•New blog posts are a reason reach out to those on your social networks: Twitter, •Facebook and filter back to website.
Using these Methods
1) Benchmark Where You Start
On Day One
•Set up Traffic & Keyword Tracking: Install Google Analyticshttp://www.google.com/analytics.com
•Set up RSS Feed Subscription Tracking: Sign up for Feedburnerhttp://www.feedburner.com
On Day 30 after ten posts
•Using rank measuring software http://www.sheerseo.com
•Twitter & Facebook badges
2) Have a Goal with Every Post
•Initial Social Media Traffic
•Social Media pass-along number
•Backlinks
•Long term search traffic
•Rankings
•Set up your post for success
•Don’t accept status quo
3) Blog About What’s In Demand
•Find what’ s “hot” all the time – Evergreen Topics Example: eHow.com
•Use keyword research tools
•Wordtracker
•Google AdWords keyword tool “Exact match” ONLY
•Be very specific
•Popular, but not too popular
•Blog about timely events only AFTER you have a large following
4) Do Your Keyword Research Right
•Pick a relevant subject within your theme
•Pick five-to-seven word goal phrase
•Keyword stemming
•Keywords with intent
5) Go Long, Deep & Narrow with Topics
•Longtail traffic
•Be an expert in one niche not jack of all trades (search engines like that)
•Pick five-to-seven word goal phrase
•Keyword stemming
•Keywords with intent
6) Location, Location, Location- Keyword Placement
•The headline or title is the “center” of your on-page SEO efforts
•Sub-heads are the offensive tackles reinforcing your efforts
•The body content is the rest of the team
•Your also have categories (only pick one, max two)
• Free tagging, tag clouds
•Unique meta title from headline
7) Write with Authority
• BE the authority by providing more info than any other listing
•750 – 2000 words
•Always cite credible sources, according to…
•Start with a lead for stories – 5 Ws
•State your points clearly & w/confidence
•No waffling or emotional affect ranting
•Make your post deserve top 10 placement
8) Plan Your Posts Ahead of Time
•Keep an entire playbook of well-researched headlines/blog topics
•Think of holiday, event-based, and seasonal topics which happen every year, you can pre-write now.
•Post –date entries for automate posting.