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Balancing ActDeveloping an online safety policy
Mark Walker, SCIP
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Balancing ActDeveloping an online safety policy
Mark Walker, SCIP
Understanding social mediaBenefits vs risksWho is responsible?Your social media policyNext stepsYour questions
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Get the balance right
Benefits and Risks
Opportunities and Threats
Trustees and Front-line
Governance and Operations
Short Term Fix and Long Term policy
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Context
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What is social media?
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What is social media?
It includes stuff like:
o Podcasting
o Blogs
o Social Bookmarking
o Document-sharing
o Video Conferencing
o Facebook
o LinkedIn
o Websites
o Twitter
o Youtube
o Slideshare
o SurveyMonkey
o Wikis
o Email forums
o Bulletin boards
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Who uses social media?
o Colleagueso Volunteerso Service userso Trusteeso Friendso Familyo Funderso Partnerso Young People
o Older Peopleo Wealthy Peopleo Poor Peopleo People With Disabilitieso Geographic Communitieso Communities of Interesto Governmento Business
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Benefits of social media
Do things better• More efficient• Lower cost• Faster• Greater reach
Do better things• More effective• Personalised• Timely• Engaging• Empowering
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What is social media for?
Fundraising
o Raising awareness
o Telling stories
o Collecting money
Service Delivery
o Contact, support
o Information, signposting
o Learning
o Understanding need
o Consultation
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What are the risks?
o Pornography
o Bullying
o ‘Sexting’
o Harmful content
o Personal data
o Meeting online contacts
offline
o Excessive internet use
o Invading privacy
o Cyberbullying
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Who is responsible?
o Trustees
o Staff
o Volunteers
o Service users
o Funders
o Commissioners
o Partners
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What to do
Agree to do something
Identify positives
Acknowledge and understand the risks
Identify relevant issues to be addressed
Work with key stakeholders
Draft a social media policy
Consult with key stakeholders
Adopt a social media policy
Monitor and review your policy
Offer training
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Social Media Policy
o What have we agreed?
o Why is social media is relevant to us?
o What are the benefits?
o What are the risks?
o Who is responsible for what?
o What will we do to make sure our policy is implemented?
o How will we support staff, volunteers and trustees?
o When will this policy be reviewed and by whom?
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What it could include
o Expectations
o Responsibilities
o Expected benefits
o Risks
o Support
o Accessibility
o Complaints
o Passwords
o Use of email
o Use of images
o Personal accounts
o In role online
o Safe practise online
o Training
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Next steps
Raise the issue now
Review your existing policies
Draft a policy
Offer training
Conduct research
Talk to people
Staff
Trustees
Service users
Funders
Partners
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Top tips
Start small
Start now
Refer to other policies
Forget about the tools
Write more DO's than DON'Ts
Empower your audience
Copy, ask, share
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More help
Safer Internet www.saferinternet.orgYouth Work Online www.youthworkonline.org.ukLocal examples: Scouts, allsorts, SCIP list
www.scip.org.uk [email protected]
www.scip.org.uk/sciplist
Thank you to Jess Wood at allsorts for her help