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Power of Observed Behavior
❖ Marketers Often Rely on Gut Instinct or Outdated Research
❖ Search Term Data is a Valuable Proxy for Timing Consumer Interest
❖ Engagement Ring Phenomenon and Market Inefficiencies
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Prediction #1 - Curation v. Crowd Source
As online content continues to grow, end-users are becoming increasingly dissatisfied with crowd-sourced methods to find online social media content. Early Adopters seek guidance through niche portals with editorial viewpoint (political sites, how-to videos, motivational, educational).
What’s most popular doesn’t equal what’s most interesting.
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Prediction #2 - The End of 1/9/90
Mobile video sharing and video blog uploading are the top tech trends for the Young Digerati early-adopter segment.
As it becomes easier to share content, percentage of users participating will approach Pareto Principle (80/20).
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Prediction #3 - Social Nets and Media Collide
Early adopters are investigating niche social networks that specialize in online video sharing.
Rather than simply post media via traditional nets, early adopters are looking for nets dedicated to social interaction for niche purposes
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Top Searched Diseases
Top 10 Disease/Condition Searches:
1. Poison Ivy2. Shingles3. Gout4. Lyme Disease5. Lupus6. Crohn’s Disease7. Fibromyalgia8. Diverticulitis9. Skin Cancer10. Ringworm
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Top “Symptoms of” Searches
Top 10 “Symptoms of” Searches:
1. Pregnancy2. Diabetes3. Depression4. High Blood Pressure5. Mono6. HIV7. Lupus8. Bipolar Disorder9. Spider Bites10. Menopause
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Top “Where is” Searches
Top 10 “Where is” Searches
1. My Tax Refund2. Chuck Norris3. the Oil Spill4. Justin Bieber5. Costa Rica6. Aruba7. the Great Mall8. My Liver9. Algeria10. Bubbles the Chimp
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In Summary
•The Internet has become pervasive in our daily lives
•The e-trail we leave behind is rich with potential insights
•Beware the narrative fallacy
•We are what we click!
The New Basics
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To Learn More
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