10 Ways to Use Twitter and Facebook to Boost
Awareness, Raise Money, and Rally Advocates
Created exclusively for Volunteer NH!’s Annual Governor’s
Conference on Volunteerism
Presented by Lani & Allen VoivodCo-owners and Content Lovers
of Epiphanies, Inc.
Social Marketing and Success Strategies – www.AhaYourself.com
“Hi. We’re Lani & Allen.”
Social Marketing and Success Strategies – www.AhaYourself.com
Fast Facts Social Marketing & Success
Strategies
NH Biz Owners since 2004
Learning from the top marketing
& biz minds out there
Success partners with NH Division
of Economic Development, Mattel
We practice what we preach
Ali Brown
Adam UrbanskiMelanie Strick
Mari Smith
Suzanne FB
Gary Hirshberg
Lorrie Ferrero
Throwing 1st “A-Ha!” NH Social Media Business Summit 6/15/09, sponsored by PSNH, with USNH and DRED support
Over the next 77 minutes or so, our intentions are to…
Social Marketing and Success Strategies – www.AhaYourself.com
Meet you where you’re at
Leverage the knowledge in the room
Help you cast away social media fears,
feelings of overwhelm, and “Negative
Ninnie-dom”
Learn the #1 Rule and #1 Truth of Social
Media Marketing
Reveal the “10” to you
“Okay Gang, Let’s Get Crackin’!”
Your overall
MARKETING MISSION!
Social Marketing and Success Strategies – www.AhaYourself.com
To: NH
From:“A-Ha!”
Your #1 job
with your
marketing is to
make it EASY
for your Ideal
Audience to
take the NEXT
STEP with you.
(Remember, it’s all about making the EMOTIONAL CONNECTION!)
Social media marketing starts with
MINDSET!
Social Marketing and Success Strategies – www.AhaYourself.com
“It’s not skills, education,
or luck that sees the
rich getting richer and
leaves you in the same
situation year after
year.
It’s mindset.”-T. Harv Eker, author of NY Times bestseller,
Secrets of the Millionaire Mind
SOCIALIZE!
Social Marketing and Success Strategies – www.AhaYourself.com
It’s called “social NETWORKING”
for a reason!
@LaniVoivod
@AllenVoivod
Increased VISIBILITY * FREE Advertising * Access * CONNECTIONS *Relationship Building * INTERACTIVITY * Engagement * Profit PORTALS
The #1 Rule of Social Media…
Social Marketing and Success Strategies – www.AhaYourself.com
Increased VISIBILITY * FREE Advertising * Access * CONNECTIONS *Relationship Building * INTERACTIVITY * Engagement * Profit PORTALS
There ARE no rules!
The #1 Truth of Social Media…
Social Marketing and Success Strategies – www.AhaYourself.com
Increased VISIBILITY * FREE Advertising * Access * CONNECTIONS *Relationship Building * INTERACTIVITY * Engagement * Profit PORTALS
Creativity is your capital!
How Many Ways Can Your *Peeps* Take the Next Step With You?
Social Marketing and Success Strategies – www.AhaYourself.com
To: NH
From:“A-Ha!”
#1 for Viz, $$, & Advocates:
Direct Action
Social Marketing and Success Strategies – www.AhaYourself.com
1. Options/Applications
TipJoy
Tweet4Good
SixDegress.org
ChipIn.com
PayPal/Amazon
2. Winging Cat Rescue
2000 cats rescued ‘06-’08
Kill rate down: 95% > 10%
#2 for Viz, $$, & Advocates:
Inbound Links/SEO
Social Marketing and Success Strategies – www.AhaYourself.com
12for12k.org: 3/19/09, 300 tweeters helped drive 3K
visitors, 6K+ pageviews, reached $12k in 6 hours
#3 for Viz, $$, & Advocates:
Monitor & Engage
Social Marketing and Success Strategies – www.AhaYourself.com
1. Twitter Search
Keywords
Follow, @replies
2. Facebook Social Ads
$15 billion value
Changing nature of privacy
#4 for Viz, $$, & Advocates:
Leverage
Social Marketing and Success Strategies – www.AhaYourself.com
Twitter Community Building Prototype (by Nate Ritter)
#4 for Viz, $$, & Advocates:
Leverage
Social Marketing and Success Strategies – www.AhaYourself.com
Social
Marketing
Content
Ecosyste
m
#5 for Viz, $$, & Advocates:
Crowdsourcing
Social Marketing and Success Strategies – www.AhaYourself.com
KD Paine @ Stonyfield
Farm Entrepreneurship
Institute: “Marketing
consultants are in
trouble.” Why?
1. Followers and Fans
TELL you what works
2. They’ll “Stack Attack”
the best ideas, too!
#6 for Viz, $$, & Advocates:
Virality
Social Marketing and Success Strategies – www.AhaYourself.com
1. Hashtags
#woofwednesday –
100+ pages of results
2. Facebook status updates
and news feeds
“And they tell two
friends, and so on, and
so on, and so on!”
#7 for Viz, $$, & Advocates:
Brand/Reputation
Social Marketing and Success Strategies – www.AhaYourself.com
1. GIVE!
2. Successful organizations:
Help others
Solve problems
Provide VALUE
Share information and resources
Serve!
Ask me
about it!
#8 for Viz, $$, & Advocates:
Collaborations
Social Marketing and Success Strategies – www.AhaYourself.com
Everybody all aboard the green bandwagon!
#9 for Viz, $$, & Advocates:
Trending Topics
Social Marketing and Success Strategies – www.AhaYourself.com
1. Ride the wave!
2. Build your
ONLINE EQUITY
3. Think BIGGER.
GLOBAL. NICHE.
Social Marketing and Success Strategies – www.AhaYourself.com
#10 for Viz, $$, & Advocates:
Have More FUN!
Social Marketing and Success Strategies – www.AhaYourself.com
(Seriously. FUN works.)
Attract like-minded peeps
Invite unexpected opportunities
Stand out from the crowd
Where there’s a will,
THERE’S A WAY.
Social Marketing and Success Strategies – www.AhaYourself.com
Resources & Options for your
ONLINE PRESENCE
1. Wordpress.org
2. Online donation options
3. CaféPress.com
4. Twitter, FB Fan Pages, YouTube, etc.
“CREATIVITY IS YOUR CAPITAL!!”
“Let’s Stay Connected…”
Social Marketing and Success Strategies – www.AhaYourself.com
1. Free “A-Ha!” Success Kit (includes 22-page Special Report)
2. Inciter ezine
3. Free 19-page Twitter Special Report
(Psst - don’t miss outdon’t miss out!)
Move Forward With
Support, Focus, & Confidence
Social Marketing and Success Strategies – www.AhaYourself.com
90-Day Social Media Marketing Training
Program for 12 passionate peeps
3 live, 3-hour Group Mastermind
Meetings
Tues., 6/23, 7/28, 8/25
3 Monthly Group teleconferences
2 1-on-1 Strategy Sessions, you
can use anytime in ’09
$447/month for 3 months,
or $997 if paid in advance
***NH Job Training Fund may cover 50%...***