Download - 10 Ways To Maximise Your Website
WAYS TO MAXIMISE YOUR WEBSITE
10
INTERNET MYTH
Build it and they will come
Business owners are stumped when they are NOT inundated with new business or have their phones ringing off the hook once they launch a new website.
It is a li>le like buying a fancy seaside mansion and forge@ng to tell everyone where you have moved to!
It is vital for your website to:
• Be well organised
• Meet the needs of your users
• Deliver the Company objecFve & goals
• Offer accurate & interesFng informaFon
There are many ways to tweak a website for more visitors and higher sales.
# 1 – SIMPLE DESIGN
• Users want content that is easy to look at.
• Don’t overload your site with pop-‐ups, flash or sliders.
• Have a clean & consistent navigaFon bar.
• EffecFve use of typography & colour makes for a striking website.
• Use visuals strategically as users pay a>enFon to images that aid and support textual content.
# 2 – OPTIMISE IMAGES
• If it takes over 5 seconds to load, you user will leave.
• No one likes sites that take a long Fme to load.
• Reduce the size of your image file to 72 dpi.
• Crop any unnecessary parts of the picture.
• Use appropriate file formats to decrease the file size of an image.
• Use GIF, JPG or PNG formats.
# 3 – ENSURE READABILITY
• Ensure users are able to read your content and absorb it easily.
• Get to the point as quickly as possible and stay away from industry jargon.
• Use easy-‐to-‐understand, common words and phrases.
• Keep sentences short.
• Use headings and sub-‐headings to get the key points of your content across.
• Use bullet points to break text apart.
• Introduce graphics to break text and add visual interest.
# 4 – CLEAN NAVIGATION
• The top navigaFon bar is your prime real estate.
• It’s the first thing that users will see.
• Include all your best informaFon here by planning out how you want your visitors to get from A to Z on you website.
• Your visitor should be able to locate what they want as quickly as possible.
• Keep the wording used on your navigaFon specific, direct and to the point.
# 5 – COLOUR CONTRAST
• Most important aspect of any design is colour.
• People have an emoFonal response to colours.
• It creates impact.
• It helps create movement.
• It directs a user around the page.
• Select complimentary colours that help showcase the values and services you’re trying to promote.
# 6 – CONTENT CREATION
• Great content is what keeps your customers and your community coming back for more.
• You need to know your audience.
• You need to idenFfy the type of content they’re interested in.
• Create content your readers will want to talk about and share.
• Use: Blog posts, how-‐to video’s, infographic, personal experience, research, topical issues or just entertainment.
• Make it easy for people to share your content by including social share or bookmarking tools.
# 7 – RESPONSIVE/MOBILE DESIGN
• Many business websites are created to look good on a full-‐sized computer monitor.
• With more people accessing the web over mobile devices, it’s important to ensure your website is tailored to work across mulFple devices.
• Responsive means your site will automaFcally reconfigure itself, or respond to suit the size and type of device a visitor is using.
• It’s about enhancing the user experience to enable people to easily do or find what they want over their mobile.
# 8 – CROSS BROWSER COMPATIBILITY
• Not everyone coming to your website will be using the same web browser.
• It’s important to ensure that your website is usable across the popular browsers and mobile devices.
• A broken website looks unprofessional and could drive potenFal customers away.
# 9 – WEBSITE PROMOTION
• You need qualified traffic, make more sales and increase your customer base.
• OpFons include:
• Business Cards, Vehicle Wrap
• Signage, Email Signature
• Social Networking (online and offline)
• Sponsorships, Blogging
• SEO, ArFcle Submission
• ParFcipaFon in forums and Q&A’s
• Business LisFngs and so much more.
# 10 – SEARCH ENGINE OPTIMISATION
• SEO is a markeFng technique to make a website more visible on the internet.
• Helps improve rankings and can result in more traffic.
• Find good keyword phrases.
• Update pages with strong fresh content.
• Write valid HTML.
• Make links part of your copy.
• Always check for common errors while wriFng.
• Don’t neglect image alt a>ributes.
You need to constantly review and improve your internet presence.
Strike up a coordinated long-‐term effort between your business and markeFng plan to ensure that you receive a consistent flow of visitors to your website.
… AND WE’RE DONE!
GRAB A COPY OF THIS PRESENTATION
• As blog post and infographic from: www.spinnmedia.com.au/blog/10-‐ways-‐to-‐maximise-‐your-‐website
• As a Slide Share download from: www.slideshare.net/spinnmedia
WHERE TO FIND SPINN MEDIA
• Website: www.spinnmedia.com.au
• Social Media: /spinnmedia