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10 Things I Wish PR Knew About Working With Bloggers
LESLI PETERSON 3 6 5 AT L A N TA FA M I LY
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Vetting + Initial Outreach
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DON’T TRUST EARNED MEDIA APPS. ◦ They’re wrong. Really wrong. And they don’t tell the whole story.
◦ Questions I wished CVBs and DMOs asked me:◦ What makes your blog unique?◦ What’s your audience like?◦ What’s your content strategy?◦ I see your page views…how many total posts do you have? ◦ What’s your best means of getting traffic?◦ What are your most popular posts?
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SOCIAL ISN’T EVERYTHING.
**rebeccacoleman.ca
◦ WHEN social is the best solution
◦ WHY most bloggers promote their social stats
◦ WHO to be wary of in the social landscape
◦ WHAT we believe is more important than social media
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PLEASE SKIP THE PRESS RELEASE. ◦ Try targeting the 10-15 magazines/blogs/TV
you want to reach, and customize the pitch for them
◦ Pitch the column (or the headers)
◦ If you decide to keep the press release….
◦ Try a Social Media Release….◦ Photos◦ Hashtags and Links◦ Make It Easy◦ Click To Tweet (free)◦ Event better? PitchEngine (TinyPitch is $5/mo)
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Working Together
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SET EXPECTATIONS UPFRONT◦ Should you ask for the
exact coverage you want ?
◦ Find out what is “typically” included
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THE ITINERARY IS IMPORTANT◦The sooner it’s delivered, the better
◦What should it include?◦ Hashtags◦ Social media tags◦ Notes of interest◦ Comp notes◦ Suggested vs. required
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FRUSTRATION WITH EARNED MEDIATypically it’s a resource issue
◦ (eg. Events and Listings)
Ask them their content strategy and/or editorial calendar
Press Releases vs Story Ideas
Using Itineraries
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After The Visit
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HELP US WHEN WE’RE HELPING YOUEngage with us on social media ESPECIALLY when we are on location
Share our posts about you◦ Meet Edgar
Backlinks are GOLD for us
It’s YOUR investment, too!
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DON’T HIDE THE PHOTOS◦ INVEST in quality photos
◦ Ensure they’re AVAILABLE anytime
◦ SHARE the appropriate credit info
◦ LRC’s Travel Media Press Room is the gold standard
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WE WANT YOUR FEEDBACKBefore the visit:
What are your goals?What do you want to highlight?
After the visit:Were you happy with the content?See any typos?Ask questions about the trip (Favorite?
Missing? Changes? How was it?)
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DON’T BE A STRANGER
LESLI PETERSON – [email protected] – 678-595-0936
SUE RODMAN - [email protected] – 404-784-5650