Download - 10 things every etsy shop owner should have
10 Things Every Etsy Shop Owner
Should Have
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1. A short and unique domain name
• Your domain name is the most important element of your online business. Your digital footprint of pages, posts, and links will all point back to this domain. Over time, search engines will begin to associate your domain with a topic and associate trust.
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Criteria on what makes a strong domain name • Has a .com extension because most people assume your domain will end with this extension.
• Easy to spell and remember if heard over the phone • Keep as short as possible. No longer than two words without hyphens or underscores.
• Your domain can be different than your business name to keep it short. Example: You sell jewelry and your business name is Bootstrap Creative with a domain http://bootstrapcreative.com
• Have your webmaster and designer use your domain without the www in front of the domain like http://domain.com vs http://www.domain.com
• Purchase and manage your domains separate from your hosting or ecommerce provider. This way you can easily move hosts and retain ownership of your domain.
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2. A unique value proposition• What makes you different from your competition?
• If you could say one thing to every person who visited your website what would it be?
• What would you want them to tell other people about you and your business?
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3. Content marketing strategy
• The more pages you have under your domain name the better. This gives you more opportunity to be seen for a keyword phrases entered into search.
bootstrapcreative.com
4. Your own online store• There are a lot of ecommerce platforms available (Magento, Shopify, Bigcommerce, WooCommerce, 3DCart, Volusion, etc.) so it will take some time for you to research which is best for you. I like Bigcommerce because it is affordable for small and medium businesses and can also support large businesses.
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5. Social sharing links on every page
• You want to make it extremely easy for visitors of your site to share your products with their friends and family. Most ecommerce platforms have the social buttons built in but if not you can use a service called Add to Any.
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6. Consistent branding across social media profiles
• The consistency communicates a professional image and reinforces your core brand position. If you need a cost effective way of doing this here are some Social Media Design Templates .
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7. A customer contact list• You have spent a lot of time and money acquiring customers so you definitely want to have a system in place to collect and communicate to your customers.
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8. Google Analytics & Google Search Console installed and data synced between them
• Selling online is all about data. As a seller you have an opportunity to monitor user behavior, marketing performance, and sales. This information can help you make informed decisions and avoid things that are not working so you can spend your resources on the things that are.
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9. Know your numbers, target audience, and your core message
• Your business depends on a strategy based on facts and figures. The less assumptions you have the better. If you are just starting out, you will have a lot of assumptions about your target customer and the products they need. As you progress, you will realize this may or may not have been accurate and you will need to pivot your strategy.
• A great book on cash flow and small business financials – Small Business Cash Flow
• Terms you should know about your business: Average order value, customer acquisition cost, and personas of your ideal customer
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10. List of ways you can genuinely help your customers before and after the sale.
• At the end of the day, business comes down to helping people solve a problem. Your profits are your reward and proof you have helped people with a common problem. Brainstorm other ways you can provide value to your target customer.
• What else do my customers struggle struggle with? What questions do they always ask? How can you make your products easier to find? How can I make the user experience better? Is there a tradeshow, conference, or meetup group I can join that will help me talk to my target audience?
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If you stop paying your re-listing fees for your products you are no longer in business because nobody will be able to find them. In addition, if
Etsy or Ebay goes out of business all of the traffic pointing to your store is gone. You have no
way of transferring or redirecting it to a new location. A domain name like
bootstrapcreative.com is transferable and can be moved across platforms (Bigcommerce,
WordPress, Shopify, etc.).
This gives you complete ownership of your
business and marketing.
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