Listen & Learn from the Best!10 Books I read that transformed the
way I live social!
#SHOWUCARE SOCIAL
LISTEN & LEARN FROM THE BESTTo live & love Social I studied: Leadership, Culture, Social Business, Content Management, Marketing, Communication & Social Media.
• Influence with Enchantment: Likeability, trustworthiness and a great cause.
• Importance of connecting a good idea with the customer experience that they will remember.
• How to empower, enchant, influence & use technology while Enchanting your boss!
ENCHANTMENT: THE ART OF CHANGING HEARTS, MINDS, AND ACTIONSBY @GUYKAWASAKI
Guy is an inspiration & who I model my role as an Evangelist after.. His ability
to connect technology to people is unmatched!
• How to Compete, Win & Expand Through Collaboration
• Productivity, Engagement and communication requires social collaboration.
• Real world examples, best practices & step by step guides for social business success while improving top line revenue, profit and employee/customer loyalty
THE PURSUIT OF SOCIAL BUSINESS EXCELLENCEBY @VALAAFSHAR
Vala’s examples & insights in the book are only matched but his personal touch and
leadership as C-Suite executive who embraces the power of social!
• How to Tell Your Story in a Noisy Social World
• The art of storytelling & giving on social that will transform the value you find in social.
• Mastering the right hook after you mastered the setup with storytelling & converting traffic to sales.
• Create Conversations, tell stories but Context matters!
JAB JAB JAB RIGHT HOOK BY @GARYVEE
Gary has done it & is still doing it… this book changed how I told my story &
transformed how I thought about sharing & giving on social!
• The New Measure of Success
• ROI needs to include RonR & how RonR value grows over time with loyalty as ambassadors
• Power of Listening, making it about them & helping the people as your audience.
• Invest in the people and build relationships with your followers of value!
RETURN ON RELATIONSHIPS #RONR BY @TEDRUBIN
I am lucky to call Ted a friend & that is because he lives & breathes the power of
social relationships.. My idea of social friends changed because of #RonR
• Social media strategy for those that want to live social media not just do it!
• Learn how to manage your brands social footprint with a game plan for better engagement! Educate, Illuminate, and Make ‘Em Smile.
• Understand power of transparency!
• My Review: https://medium.com/@iSocialFanz/scott-levy-proves-why-those-that-understand-social-must-tweet-naked-5b1dfd2979c1
TWEET NAKED BY @FUELONLINE
Scott does a great job of teaching you the basics while giving you Social Media
Strategy tips that I implemented immediately
• How Great Leaders Inspire Everyone to Take Action
• How to be a leader, inspire others and be successful over and over!
• The power of inspiring by focusing on “Why you do what you do”
STARTS WITH WHY BY @SIMONSINEK
Simon inspired, motivated & taught me how to be a better leader! This book changed
how I engaged with my employees as well as how I looked at leadership..
• Why Smart Marketing is about Help not Hype
• How to create content that HELPS and useful for customers!
• Standout from the noise, Help the community to create customers for life!
YOUTILITY BY @JAYBAER
Jay transformed what I thought about content & blogging from something that you did for
marketing to something you do for the community!
• Social Employee isn’t a fad.. Employee Advocacy works & they use IBM, AT&T, Dell and Cisco as examples
• What it means to be a social employee & lead social employees
• How to build a culture that breads engaged & passionate employees
THE SOCIAL EMPLOYEE BY @CKBURGESS & @MBURGESS
Watch Mark Burgess at TedxNavesinkI use the lessons & examples in this book in every social business strategy session I deliver.. I am a
better employee & made companies see the value of social employees because of this book!
• There is no B2B or B2C: It’s Human to Human #H2H
• Humans want to feel, and care and have a relationship with other humans no matter the technology or social network.
• Disrupt the right way
• Transparency, Empathy, Imperfection are what make people want to communicate with you!
HUMAN TO HUMAN BY @BRYANKRAMER
Bryan forces you to rethink what it means to communicate! This book inspired me to be more
transparent & 100% myself on social!
• #ProudFreak
• Be Yourself, Take what makes you a freak & embrace it & make it of value to others!
• Daily Productivity, Be an Employeepreneur, Dealing with Challenges & haters
THE FREAKS SHALL INHERIT THE EARTH BY @CHRISBROGAN
I’ve always been proud of who I was & what made me unique! Chris made me believe and
helped me understand how to make that work in business!
• This was inspired by comments & questions I received after being placed on the TOP 50 Digital Marketers RT in 2014..
• I call my social strategy “#ShowUcare Social” & this list of books is part of step 1.. Which I posted to Linkedin: Social Tips: Listen & Learn from the Best & Be Yourself! #ShowUcare
• The book on each slide is hyperlinked to the authors home page as I recommend reading all 10!
• I created a list that includes these authors and others that I believe you should follow & learn from on twitter:
• If you thought this was valuable please share with others & for more information visit my website: www.iSocialFanz.com & follow me on twitter: @iSocialFanz
