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insights from Nathalie Nahai
This presentation consists of highlights from the interview with Moe Abdou,
founder & host of 33voices®.
Nathalie NahaiNathalie Nahai is a Web Psychologist and best-selling author of ‘Webs of Influence: The Psychology of Online Persuasion’ (Pearson). With a back-ground in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influ-ence our attitudes and behaviours’.
@TheWebPsych
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Great websites balance aesthetics and functionalitywhile always delivering relevant information that people want.
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The three secrets to online influence are:
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The three secrets to online influence are:Know who you’re targeting - see the world through my eyes
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The three secrets to online influence are:Communicate persuasively - speak to me in a language that I understand
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The three secrets to online influence are:Sell with integrity - let me buy what I want
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As human beings, our decisions are first influenced by our feelings,
and later justified with facts.
Move me to action.
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“Communication is one act, in which the brain of the communicator,
and the brain of the listener are trying to be coupled, and merging as one.”
- Dr. Uri Hasson
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Beauty is a universal language.use imagery to tap my emotions and video to elevate it.
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Social persuasion online is awarded only to real people, not avatars.
be yourself and nothing else.
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To sell with integrity means doing for others what you would otherwise do for yourself -
unequivocally, all the time.
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A first time visitor to your website is scanning for cues to trust you.Here’s what they’re looking for:
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A first time visitor to your website is scanning for cues to trust you.Here’s what they’re looking for:
Authority - Expert appeal
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A first time visitor to your website is scanning for cues to trust you.Here’s what they’re looking for:
Logos - Partners you’ve worked with
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A first time visitor to your website is scanning for cues to trust you.Here’s what they’re looking for:
testimonials - real and unfiltered
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A first time visitor to your website is scanning for cues to trust you.Here’s what they’re looking for:
HD images
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A first time visitor to your website is scanning for cues to trust you.Here’s what they’re looking for:
The blue color pallet
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Never treat all cultures equally.Customize your website according to these six dimensions:
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Never treat all cultures equally.Customize your website according to these six dimensions:
The unequal distribution of power
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Never treat all cultures equally.Customize your website according to these six dimensions:
Individualism vs Collectivism
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Never treat all cultures equally.Customize your website according to these six dimensions:
masculinity vs femininity
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Never treat all cultures equally.Customize your website according to these six dimensions:
Uncertainty Avoidance
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Never treat all cultures equally.Customize your website according to these six dimensions:
long-term orientation
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Never treat all cultures equally.Customize your website according to these six dimensions:
Indulgence vs constraint
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Never treat all cultures equally.Customize your website according to these six dimensions:
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In the end, it’s the value that you consistently add to your audience
that will determine your fate.How am I better off having spent time on your site?
If I’m visiting your website for the first time, why should I trust you?
REALLY REFLECT...
