we help you discover smarterways to think, grow, and live.
THE POWER OF WHY
This presentation consists of 10 highlights from the interview with @MoeAbdou,
founder & host of 33voices®.
Mark LevyMark Levy is the founder of Levy Innovation LLC
(www.levyinnovation.com), a marketing strategy and
ideation firm that helps cli-ents increase their fees by
up to 2,000%.
@LevyInnovation
1
Your brand represents your highest ideals
and the one big ideathat will have a lasting impact on your audience.
2
Your big idea can’t exist in abstract.It has to be so clear that once I hear it,
I don’t even need to read your book.
3
Admired brands never over-hype their promise.
Instead, they focus on the one thing that only they can do.
4
Contrary to conventional wisdom,
your brand identity rarely starts with understanding your audience;
it’s more about understanding yourself.
5
Remember that people make snap judgements,
so leave them with the one attribute that will ignite their highest aspiration.
6
A compelling elevator talkwill always describe your customer’s problem
with tremendous clarity.
7
You’ll know that you’ve nailed your positioning
when the words flow in perfect harmony.
8
Remember that if the words you use
satisfy your soul, they represent the truth.
8
Remember that if the words you use
satisfy your soul, they represent the truth.
9
Keep in mind that brand awareness is more about
gaining mindshare than expanding marketshare.
10
Your brand is a living organism, never static,
always evolving.
What’s the one thing that you do that no one else does?
REALLY REFLECT...
Connect WITH US!
Tell us what you [email protected]