Download - 1 st UEG Communication Seminar
www.ueg.org – March 2014
www.ueg.org – March 2014
1st UEG Communication Seminar
Presentation of the European Union of Gymnastics
www.ueg.org – March 2014
How to work togetherto optimise the communication of an event?
www.ueg.org – March 2014
Allocation of the event by the EC UEG
www.ueg.org – March 2014
Allocation ECh RG 2016
Allocation GAGF 2016
News UEG (31.01.2014)
www.ueg.org – Mars 2014
UEG + NF=
a team
Signature of the event contractbetween the UEG and the NF
www.ueg.org – March 2014
Newssignature of the
contract
Newspreparatory
meeting
www.ueg.org – March 2014
Objective : to relay a maximum of information
an event
Before,during,
and after
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Which tools are at our disposal?
www.ueg.org – March 2014
UEGWebsite
NFWebsite
Event Website
UEG WebsiteLaunch of its new version: February 2012
• Year 2013 :+ 56% visits / 2012+ 47% visitors / 2012+ 44% page views / 2012
www.ueg.org – March 2014
A website in two languages including English.
www.ueg.org – Décembre 2013
UEG Website - November 2013
ECh TRA Official Website - March 2014
Mobile Version of the UEG Website
www.ueg.org – March 2014
The development of the mobile version includes 8 layouts:Home page - Albums - Forms - News - Events - other pages
The mobile version will be optimized for the smartphone and tablet format
Creation of a UEG « button » to be installed on the users’ mobile device
Facebook Page of the UEGLaunch: beginning of 2012
www.ueg.org – March 2014
www.ueg.org – March 2014
www.ueg.org – March 2014
Twitter Account of the UEGLaunch: beginning of 2012
www.ueg.org – March 2014
www.ueg.org – March 2014
www.ueg.org – March 2014
• Newsletter sent in French and in English
• 5 Newsletters sent in 2012
• 14 Newsletters sent in 2013
• Sent approximately to 700 contacts
UEG NewsletterSteadily increasing
www.ueg.org – March 2014
www.ueg.org – March 2014
UEG YouTube Channel – «Europeangymnastics»Launch: May 2012
• Figures June 2012 :- 87 online videos- 852 subscribers- 363 131 views
• Figures November 2013 :- 243 online videos- 3 329 subscribers- 1 479 003 views
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UEG YouTube Channel
• Publication of:- Promotional Clips for events + partners- Full routine Clips- Photo Slideshow of the events
• Broadcasting Live Streaming
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www.ueg.org – Décembre 2013
UEG YouTube Channel
UEG Live StreamingSteps of the LIVE
• First Step:UEG took the signal produced by the NF/OC at the ECh TeamGym in Aarhus/DEN end of October 2012 for broadcasting on its YouTube channel
• Second Step:UEG and EBU present beginning of 2013 the Live Streaming of Artistic and Rhythmic Championships on a dedicated platform
• Third Step:UEG produced and broadcasted the finals of the ECh Aerobic Gymnastics in Arques/FRA at the beginning of November 2013 for its YouTube channel
www.ueg.org – March 2014
Key figures:
• Total n° of visits = 60 604 (the platform was visited 60 604 times)
• Average viewing time per live stream = 41 minutes
• Max. daily audience (identified on Sunday) = 11 196 viewers
• 57 countries served
Live coverage - Moscow
www.ueg.org – March 2014
Key figures :
• Total n° of visits = 59 120 (the platform was visited 59 120 times)
• Total n° of downloaded applications = 1 300
• Average viewing time = 28 min. on site – 40 min. on application
• Max. daily audience (identified on Saturday) = 7 337 viewers
• 49 countries served
Live coverage - VienneLive Streaming on mobiles
www.ueg.org – March 2014
www.ueg.org – March 2014
To finish:
The important thing isto communicate
and the sooner the better!
Imagine that we are in the same office, that we are part of
the same team!
www.ueg.org – March 2014
Conclusion:
The UEG tools are at your disposalthroughout the year to communicateon an international level.
www.ueg.org – March 2014
Dear colleagues, thank you for your attention!
www.ueg.org – March 2014
