![Page 1: 1 Ron Laurie Managing Director Inflexion Point Strategy, LLC Palo Alto, CA ___________ SURVEYING THE LANDSCAPE OF ESTABLISHED AND EMERGING](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649d2b5503460f94a00bc9/html5/thumbnails/1.jpg)
1
Ron Laurie Ron Laurie Managing DirectorManaging Director
Inflexion Point Strategy, LLCInflexion Point Strategy, LLCPalo Alto, CAPalo Alto, CA
www.ip-strategy.comwww.ip-strategy.com
___________
SURVEYING THE LANDSCAPE SURVEYING THE LANDSCAPE OFOF
ESTABLISHED AND EMERGING ESTABLISHED AND EMERGING
IP BUSINESS MODELS:IP BUSINESS MODELS:
Patent Engineering Patent Engineering Class - Dr. Tal LavianClass - Dr. Tal Lavian
Center for Entrepreneurship and TechnologyCenter for Entrepreneurship and Technology
UC-Berkeley College of EngineeringUC-Berkeley College of Engineering
March 9, 2009March 9, 2009
___________
![Page 2: 1 Ron Laurie Managing Director Inflexion Point Strategy, LLC Palo Alto, CA ___________ SURVEYING THE LANDSCAPE OF ESTABLISHED AND EMERGING](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649d2b5503460f94a00bc9/html5/thumbnails/2.jpg)
2
ESTABLISHED IP BUSINESS MODELS -ESTABLISHED IP BUSINESS MODELS -OverviewOverview
• Market Makers & Transaction Intermediaries
• Enforcers and Litigation Financiers
• Institutional Aggregators/Investors
• IP Product Companies
• Analytics Toolmakers & Service Providers
![Page 3: 1 Ron Laurie Managing Director Inflexion Point Strategy, LLC Palo Alto, CA ___________ SURVEYING THE LANDSCAPE OF ESTABLISHED AND EMERGING](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649d2b5503460f94a00bc9/html5/thumbnails/3.jpg)
3
ESTABLISHED IP BUSINESS MODELS -ESTABLISHED IP BUSINESS MODELS -OverviewOverview
• Market Makers & Transaction Intermediaries
• Enforcers and Litigation Financiers
• Institutional Aggregators/Investors
• IP Product Companies
• Analytics Toolmakers & Service Providers
![Page 4: 1 Ron Laurie Managing Director Inflexion Point Strategy, LLC Palo Alto, CA ___________ SURVEYING THE LANDSCAPE OF ESTABLISHED AND EMERGING](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649d2b5503460f94a00bc9/html5/thumbnails/4.jpg)
4
ESTABLISHED IP BUSINESS MODELS -ESTABLISHED IP BUSINESS MODELS -Market Makers & Transaction IntermediariesMarket Makers & Transaction Intermediaries
• Licensing Specialists– Corporate Licensing Spin-Outs (e.g., AT&T KV, BIPCO, Philips IPS)– University Tech Transfer Agents (e.g., Univ. TLO’s, BTG, UTEK, Texelerate)– Independent Licensing Agents
(e.g., General Patent, IPAC, IP Finance, IP Value, Lava Group, ThinkFire)
• On-line Exchanges/Bulletin Boards (e.g., InnoCentive, IP Exchange Intl. (OT), NineSigma, Open
IP.org,
Patent Bid-Ask (OT), The Dean’s List (OT), Tynax, Yet2.com, Virtual Ventures)
• Brokers (e.g., Bramson, Fairfield, Iceberg, Inflexion Point, IPB AG, ICAP, IPEG BV,
iPotential, PatentBridge, PCT Capital, Pluritas, Semi. Insights, Sherwood)
Note: some ILAs and Exchanges have expanded their services to include brokerage (e.g., IP Value, Lava, ThinkFire, Yet2.com)
![Page 5: 1 Ron Laurie Managing Director Inflexion Point Strategy, LLC Palo Alto, CA ___________ SURVEYING THE LANDSCAPE OF ESTABLISHED AND EMERGING](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649d2b5503460f94a00bc9/html5/thumbnails/5.jpg)
5
ESTABLISHED IP BUSINESS MODELS -ESTABLISHED IP BUSINESS MODELS -Market Makers & Transaction IntermediariesMarket Makers & Transaction Intermediaries
(cont.)(cont.)
• IP Auction Houses (e.g., Ocean Tomo, IPA GmbH, IPAuctions.com)
• IP-Driven M&A Advisors
(e.g., Inflexion Point, Ocean Tomo, PCT Capital, Pluritas)
• IP-Backed Finance
– Royalty Stream Securitization (e.g., AllseT IP, UCC Capital, Royalty Pharma)
– IP-Collateralized Lending (ABL) (e.g., OT/Perot, Paradox)
![Page 6: 1 Ron Laurie Managing Director Inflexion Point Strategy, LLC Palo Alto, CA ___________ SURVEYING THE LANDSCAPE OF ESTABLISHED AND EMERGING](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649d2b5503460f94a00bc9/html5/thumbnails/6.jpg)
6
ESTABLISHED IP BUSINESS MODELS -ESTABLISHED IP BUSINESS MODELS -OverviewOverview
• Market Makers & Transaction Intermediaries
• Enforcers and Litigation Financiers
• Institutional Aggregators/Investors
• IP Product Companies
• Analytics Toolmakers & Service Providers
![Page 7: 1 Ron Laurie Managing Director Inflexion Point Strategy, LLC Palo Alto, CA ___________ SURVEYING THE LANDSCAPE OF ESTABLISHED AND EMERGING](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649d2b5503460f94a00bc9/html5/thumbnails/7.jpg)
7
ESTABLISHED IP BUSINESS MODELS -ESTABLISHED IP BUSINESS MODELS - Enforcers & Litigation FinanciersEnforcers & Litigation Financiers
• Single Inventor Assertion Firmse.g., NTP, RAKL (Ron Katz), Lelmelson Foundation, LPL,
Patriot/TPL, Fergason
• Patent Licensing & Enforcement Companies (PLECs)e.g., Acacia, IPCom (Germany), Plutus, C2-GTI,
TechSearch/Niro, (Refac)
Note: there is some overlap between this category and the Institutional Aggregators and Licensing Agents.
• Litigation Financiers/Investors
e.g., Altitude, Rembrandt, NW Patent Funding (Canada), Juridica (UK), Oasis
Note: models include equity investment, debt financing, and buy-out.
![Page 8: 1 Ron Laurie Managing Director Inflexion Point Strategy, LLC Palo Alto, CA ___________ SURVEYING THE LANDSCAPE OF ESTABLISHED AND EMERGING](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649d2b5503460f94a00bc9/html5/thumbnails/8.jpg)
8
ESTABLISHED IP BUSINESS MODELS -ESTABLISHED IP BUSINESS MODELS -OverviewOverview
• Market Makers & Transaction Intermediaries
• Enforcers and Litigation Financiers
• Institutional Aggregators/Investors
• IP Product Companies
• Analytics Toolmakers & Service Providers
![Page 9: 1 Ron Laurie Managing Director Inflexion Point Strategy, LLC Palo Alto, CA ___________ SURVEYING THE LANDSCAPE OF ESTABLISHED AND EMERGING](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649d2b5503460f94a00bc9/html5/thumbnails/9.jpg)
9
Established IP Business Models -Established IP Business Models - Institutional Aggregators and InvestorsInstitutional Aggregators and Investors
Institutional Patent Aggregators
• Strategic (i.e., Corporate) Investors
Intellectual Ventures (US)
• Financial Investors Coller Capital (UK)
![Page 10: 1 Ron Laurie Managing Director Inflexion Point Strategy, LLC Palo Alto, CA ___________ SURVEYING THE LANDSCAPE OF ESTABLISHED AND EMERGING](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649d2b5503460f94a00bc9/html5/thumbnails/10.jpg)
10
ESTABLISHED IP BUSINESS MODELS -ESTABLISHED IP BUSINESS MODELS -OverviewOverview
• Market Makers & Transaction Intermediaries
• Enforcers and Litigation Financiers
• Institutional Aggregators/Investors
• IP Product Companies
• Analytics Toolmakers & Service Providers
![Page 11: 1 Ron Laurie Managing Director Inflexion Point Strategy, LLC Palo Alto, CA ___________ SURVEYING THE LANDSCAPE OF ESTABLISHED AND EMERGING](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649d2b5503460f94a00bc9/html5/thumbnails/11.jpg)
11
Established IP Business Models -Established IP Business Models -IP “Product” CompaniesIP “Product” Companies
• IP/Technology Development CompaniesAmberWaveARMInterDigitalMIPSMosaidQualcomm (?)RambusTesseraWiLanetc.
Note: these companies may utilize a revenue model based on- Technology transfer (design info, process know-how, and consulting) - Patent enforcement, or - Both
![Page 12: 1 Ron Laurie Managing Director Inflexion Point Strategy, LLC Palo Alto, CA ___________ SURVEYING THE LANDSCAPE OF ESTABLISHED AND EMERGING](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649d2b5503460f94a00bc9/html5/thumbnails/12.jpg)
12
ESTABLISHED IP BUSINESS MODELS -ESTABLISHED IP BUSINESS MODELS -OverviewOverview
• Market Makers & Transaction Intermediaries
• Enforcers and Litigation Financiers
• Institutional Aggregators/Investors
• IP Product Companies
• Analytics Toolmakers & Service Providers
![Page 13: 1 Ron Laurie Managing Director Inflexion Point Strategy, LLC Palo Alto, CA ___________ SURVEYING THE LANDSCAPE OF ESTABLISHED AND EMERGING](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649d2b5503460f94a00bc9/html5/thumbnails/13.jpg)
13
ESTABLISHED IP BUSINESS MODELS -ESTABLISHED IP BUSINESS MODELS -Analytics: Toolmakers & Service ProvidersAnalytics: Toolmakers & Service Providers
• Patent Rating Services and IP Analysis SoftwareAnaqua1790 AnalyticsIP CheckupsIntellectual AssetsInnovation InternationalPatent Ratings (Ocean Tomo) Patent CafeTAEUSThe Patent BoardTOPCAP
• Valuation SpecialistsConsorCRA Intl (Intecap)Hagelin ICMGLECGNERA
![Page 14: 1 Ron Laurie Managing Director Inflexion Point Strategy, LLC Palo Alto, CA ___________ SURVEYING THE LANDSCAPE OF ESTABLISHED AND EMERGING](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649d2b5503460f94a00bc9/html5/thumbnails/14.jpg)
14
EMERGING IP BUSINESS MODELSEMERGING IP BUSINESS MODELS
• IP-Based Corporate Spin-Outse.g., Analytic Capital, Blueprint Ventures, IgniteIP, Inflexion Point, IP Group plc, New Venture Partners
• Patent-Based Public Stock Indexese.g., OT 300 Index, Patent Board WSJ Scorecard
• Defensive Patent Pools, Funds and Alliancese.g., Allied Security Trust, Constellation Capital,
Open Invention Network, RPX
• IP Transaction Best Practices Development Communities e.g., Gathering2.0, Patent Freedom, Natl. IP Mgmt. Taskforce(Note: some overlap here with on-line exchanges/bulletin boards)
![Page 15: 1 Ron Laurie Managing Director Inflexion Point Strategy, LLC Palo Alto, CA ___________ SURVEYING THE LANDSCAPE OF ESTABLISHED AND EMERGING](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649d2b5503460f94a00bc9/html5/thumbnails/15.jpg)
15
EMERGING IP BUSINESS MODELSEMERGING IP BUSINESS MODELS
The BIG Question --
What effect (if any) will the changing legal environment have onthe various IP business models, individually and collectively?
• Patent reform initiatives in Congress (e.g., damages apportionment)
• Supreme Court cases (e.g., eBay, KSR, Medimmune, LG/Quanta)
• New PTO examination rules - claim limitations, IDS, continuation practice, obviousness guidelines, etc.