Dive into yourTravel campaigns withour Summer insights
1. Hotels
2. Booking hotels
3. Hotels London
4. Cheap hotels
5. London hotels
6. Hotels York
7. Cheap hotels London
8. Hotels Manchester
9. Hotels Bath
10. Hotel Cardiff
1. World Travel Monitor 2014, IPK International cited in ITB World travel trends report 2014-15 | 2. TNS Omnibus Survey Oct 2014 cited in Travelweekly.co.uk| 3. Bing & Yahoo Internal Data, 2015 | 4. Marin Global Advertising Benchmark Q4 2014, customers buying in GBP (UK) & EURs. All devices, partner network excluded
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Top Hotel Queries, March 20153
Top Hotel UK intent queries on all devices ranked by search volume, March 2015
UNITED KINGDOMNew YorkTenerifeMalagaAmsterdam
DubaiThailand
AlicanteDublinBarcelonaLanzarote
MallorcaBarcelonaLondonBangkok
DubaiBerlin
IstanbulZurichAmsterdamUSA
GERMANYDubaiGuadeloupeNew YorkMorocco
CroatiaPortugal
LisbonAlgeriaThailandTunisia
FRANCE
BudapestRomeLondonMilan
MalagaNew York
IstanbulSicilyBarcelonaVienna
ITALYAustraliaArgentinaArubaFinland
CuracaoMorocco
BarcelonaNorwayJakartaPortugal
THE NETHERLANDSLondonParisMadridRome
MallorcaDublin
MenorcaTenerifeColumbiaCuba
SPAIN
CRUISES• Tom Cruise• Cruise Clothing• Cruise Fashion
LODGING• Grand Budapest Hotel• Hotel Chocolate• Marigold Hotel Film• Motel Rocks• Bates Motel• Motel Dress• University Accommodation• Reservation Manager
Summer and the run up to New Year’sis prime time for travel queries3
3% risein European outbound travel is expected in 20151
0%
20%
40%
60%
80%
100%
120%
140%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
UK FR DEIT ES NL
Search volume for travel queries trending on Bing & Yahoo sites only. Search volume relative to the annual average 2014, UK, FR, DE, IT, ES, NL
1 in 3Brits expecting to take aholiday abroad this year intendto spend more than in 20142
Which devices do we use for travel?3
Device share for travel queries, March 2015
What type of holidays do the Brits want?3
Top UK holiday query themes ranked by search volume on Bing & Yahoo sites, March 2015
Top flight destinations by country3
Top travel flight destinations by country, March 2015
Which demographic travels the most?*
* % of travel queries with travel intent performed by age group (sampled) on Bing & Yahoo sites, Feb-March 2015
50%of all travel-related searchqueries on the Yahoo Bing Networkcome from those aged 35-65.3
5%
THE NETHERLANDS
ITALY
SPAIN
FRANCE
GERMANY
UK
13% 18% 31% 24% 9%
2% 10% 22% 39% 20% 7%
2% 8% 19% 42% 21% 8%
3% 11% 21% 35% 21% 9%
3% 10% 16% 34% 26% 11%
2% 10% 17% 31% 27% 13%
47% FEMALE 53% MALE
52% MALE
47% MALE
44% MALE
44% MALE
44% MALE
48% FEMALE
53% FEMALE
56% FEMALE
56% FEMALE
56% FEMALE
Top negative keywords to bear in mind for your campaigns3
Based on the top UK queries containing the word ‘cruise’ and the topqueries with lodging intent, on the Yahoo Bing Network, March-April 2015
25% 40%
Don’t forget your Bing Ads travel essentials
Don’t wait until the end of June to prepare for your travel ads! Make surebudgets are set to last through the summer.
Look at your bid modifiers and drive lasting engagement on mobilewith app extensions.
2014 2015
ITALY UK FRANCE
GERMANY SPAIN THENETHERLANDSMobile Tablet PC
38%
4%
58% 22%
17%
61% 24%
6%
70%
24%
6%
70% 23%
4%
73% 13%
7%
80%
BOARDING PASS
For Travel, the Yahoo Bing Network continues tobe more cost effective than Google AdWords4
13 - 17 18 - 25 25 - 34 35 - 49 50 - 64 65+Ages:
Cost-per-click
UK
£0.16£0.28
FRANCE
€0.14Cost-per-click
€0.20
EUROZONE
€0.15Cost-per-click
€0.33-43 % -30 % -55 %
