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SG10T
Paul DenimarckNovember 2011
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Contents
Product Line and the SG10 fitIntroduction TimelineSG10T configuration detailsValue Proposition and PositioningTarget AudienceKey CompetitionPricing SummaryMarketing Support
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Intermec Scanner Range
SR30
General Purpose
LightIndustrial
SR61 TSR61B
Industrial
Value Scanner
SF51
Build a more competitive product
range
SG10T Tethered SG20 FamilyQ1 2012
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SG10 Introduction Timeline
BDU’s have been in field since August. Distributor Stocking orders have been placed and have shipped over the last month globally.There are approx 1500 units in distributor stock.Production general availability (PQA) begins on November 15th.Public launch and Product Page go live November 15th.
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SG10 Value General Purpose Scanner
Simple, Affordable & Reliable
Easy to use 1D tethered scanner @ low price w/ 3 yr warranty!
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Product Overview
SG10T1D-USB001 and SG10T1D-KBW001G - general purpose10 – entry classT – tetheredUSB – USB cable kitKBW – KB Wedge kit
Key characteristicsSimple - USB and KBW interface onlyAffordable - $140 US list (€108)Reliable – Proven CCD technology backed w/ 3 yr warranty
Source of differentiation1D solid state CCD imager and one low price available to all
Roadmap No line extensions identified at this time.
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Sales Support Materials
SG10 is live on INsider nowSG10 is in a new category of General Purpose ScannersWhen released it will be joined by the SG20
Product ProfileComparison MatrixCompetitive ComparisonsKey Selling PointsSales presentationNew version of EasySet
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SG10 Product Profile
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Value Proposition: For price sensitive small to medium sized businesses who seek to quickly increase profitability, the SG10 is a general purpose HH barcode scanner that enables businesses to achieve greater accuracy and efficiency in the areas of their business associated with the storage, movement, accounting and sales of their inventory and assets. Unlike lasers, the SG10 is based on solid state imaging technology that will provide better reliability all at a competitive price.
Positioning Statement: Reliability and ease of use at an affordable price.
Value Proposition/Positioning Statement
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Target Audience
Target marketsGeneral Purpose scanning in retail and commercial apps
ApplicationsCounter / Desktop scanningIn store Retail – POS, Specialty countersCommercial services (office scanning) - Insurance / Law Firm document trackingAccess Control, Tool CribLibrary book check out and in
Buyer, influencer, end userBuyer - IT and or Purchasing managers (low value transaction)Influencer – Operations managers / end userEnd user preference key to acceptance
Market size, opportunity (70% mkt $ & 80% units served with GP scanners)
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Major Competitive Scanners
Motorola LS1203 (corded 1D laser)
Honeywell 5145 Eclipse (corded 1D laser)
Datalogic QuickScan QD2300 (1D laser)
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Competitive Overview
Target Audience: Countertop General Purpose 1D Scanning
Scenario AreaCompetitive Status Rationale/
CommentsSG10THW 5145 Eclipse
Mot LS1203
DL QD2300
Imager based reliability
X X XCompetition based on moving beam laser technology
Lowest Acquisition price
X X X
Most attractive channel price vs Mot & DL. Below HW if added to TR.
Best TCO X X X
Imager based reliability will require fewer
service calls and down time than
lasers
Plug and play Kits = = = =
USB & KBW have become to std offer at this level with
few to no complicating
scanner options.
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Pricing Strategy Summary
Introduce at a leading competitive price vs. existing laser based technologies. Best list and lowest price to drive volumes through channel.
Intermec Product
Suggested Price Change
Honeywell 5145 Eclipse USB or KBW kit
Motorola LS1203 KBW kit DataLogic QD2300 USB kit
Target Competitive Price Position
SG10 KitNPI List Price $140 / €108
Introduce with competitve leading price available to all resellers. No registration and no rebates. Drive volumes through DMARS.
New Discount code “E” only available through distribution
No registration, No rebates
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Intermec Partner Concierge
Campaign In A BoxCampaign MaterialCustomer Focused MaterialProgram Website
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Installed Base ProgramProspect Awareness ProgramMarketing Promotions ProgramIntegrated Lead Generation Program
Reserve your Campaign In A Box by November 18th and SAVE 15%
You can launch the campaign in Q4 or Q1
Campaign In A Box
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Campaign In A Box
Installed Base Marketing ProgramBranded and hosted landing page One email blast to your databaseCo-branded Intermec product profilesProgram development & setup Detailed reporting and updatesCampaign ROI analysis and reporting
Complete Program $675Price reduced from $795
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Campaign In A Box
Prospect Awareness Marketing Program– 1,000 prospect database contacts– Branded and hosted landing page – One email blast to prospect/customer database
– Co-branded Intermec product profiles– Program development & setup – Detailed reporting and updates– Campaign ROI analysis and reporting
Complete Program $1,015Price reduced from $1,195
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Campaign In A Box
• Marketing Promotions Program– 1,500 prospect database contacts– Branded and hosted landing page – Custom developed solution brief– Two email blasts to prospect/customer database
– Co-branded Intermec product profiles– Program development & setup – Detailed reporting and updates– Campaign ROI analysis and reporting
Complete Program $1,865Price reduced from $2,195
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Campaign In A Box
• Integrated Lead Generation Program– 1,500 prospect database contacts– 100 hours outbound telemarketing – Branded and hosted landing page – Custom developed solution brief– Two email blasts to prospect/customer database
– Co-branded Intermec product profiles– Program development & setup – Detailed reporting and updates– Campaign ROI analysis and reporting
Complete Program $5,095Price reduced from $5,995
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Campaign Material
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Customer Focused Material
• Co-Branding Available at No Charge– SG10T Product Profile– White Paper– Case Study– Presentation Material– Banner Advertising– Email Blast Template
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Get Started Today
Intermec INsiderhttp://www.intermec.com/partner-products/scansg10t/selling-
points.aspx
Intermec Partner Conciergehttp://PartnerConcierge.com/SG10T.php
480.704.4775
Or contact your CBM
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