1© 2012 Boise State University 1
Using LinkedIn
Alex GutierrezAssociate DirectorCareer Center
Strategies, Tools & Tips
2© 2012 Boise State University 2
Social Media & Recruiting
Source: Jobvite Social Recruiting Survey Results 2012
3© 2012 Boise State University
So Why LinkedIn?• To be found
• To connect and network
• Research
3
4© 2012 Boise State University
Headings and Headlines
4
5© 2012 Boise State University
Summary
5
Your “Why Me” statement
Your personal brand
Keywords
6© 2012 Boise State University
Experience
6
DescriptorsAccomplishmentsTools & SkillsWhat have you learned
7© 2012 Boise State University
Skills and Expertise
7
Keywords
SkillsExperienceAttributes Competencies
8© 2012 Boise State University
Education
8
University &Campus Involvement
High School
Independent Learning
Business Training orProfessional Development
Relevant Courses
9© 2012 Boise State University
Courses and Training
9
10© 2012 Boise State University
Volunteer and Causes
10
11© 2012 Boise State University 11
Recommendations
12© 2012 Boise State University
Additional Information
12
13© 2012 Boise State University
Projects & Languages
13
Projects
Language Expertise
14© 2012 Boise State University
Patents and Publications
14
15© 2012 Boise State University
Honors and Awards
15
16© 2012 Boise State University
Organizations
16
17© 2012 Boise State University
Adding Sections
17
18© 2012 Boise State University
Keywords
18
19© 2012 Boise State University
Contact Info & Other Social Media
19
20© 2012 Boise State University
Menu Bar
20
21© 2012 Boise State University
Menu Bar
21
22© 2012 Boise State University
Menu Bar
22
23© 2012 Boise State University
Menu Bar
23
24© 2012 Boise State University
Connecting
24
Complete your profile
25© 2012 Boise State University
Connecting
25
Groups & Connections of connections
26© 2012 Boise State University
Groups
26
27© 2012 Boise State University
Groups
27
28© 2012 Boise State University
Companies
28
29© 2012 Boise State University
Jobs
29
30© 2012 Boise State University
Follow
30
31© 2012 Boise State University
Insights
31
32© 2012 Boise State University
What’s the point?• Job search and be found• Search opportunities & highlight credentials
• Research • People & Organizations
• Lifelong career management tool• Connections & experience
32
33© 2012 Boise State University
Tips
33
DoGood connectionsRecommendationsUnique URLKeep activeJoin groupsMake keyword richFollow companies
Don’tUpdate hourlyBe unprofessionalDo it & forget it
34© 2012 Boise State University
www.linkedin.com
34