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Enviu and sustainabilityEnviu intern day 17-2-2009
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Contents
• Enviu says…• Entrepreneurship and CSR• External examples• Enviu vision• Application in Enviu projects• Want to know more?
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Enviu says:
• Solving environmental & social issues provides opportunities
• ‘Sustainability’ without profit is not sustainable!
• Cooperation is not a dirty word
Creativity/Innovation
+
Sustainability
+
Entrepreneurship
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What is entrepreneurship
• Creating/adding value
• Moving resources from lower productivity to higher productivity areas
• Bring together resources to exploit opportunity vs. pursue an opportunity and then find the resources
• Continuously repeat this process!
• Self-sustainability, earned income
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Sustainable entrepreneurship
• Sustainability is an opportunity!– Positive environmental and social effects
(products, services, processes)– Saving costs and generating revenues, as
core strategy– More than just CSR: solve issues with your
core business!– Identify gaps in the market, lower transaction
costs, improve information to consumers– NGOs: operate at least on a non-loss basis– Look beyond the traditional balance!
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Forms of CSR (v. Tulder & Kolk)
• In-active: Corporate Self Responsibility, doing things right
• Re-active: Corporate Social Responsiveness, don’t do things wrong
• Active: Corporate Social Responsibility, doing the right things
• Pro-active: Corporate Societal Responsibility, doing the right things right
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External examples
Real examples, small scale and larger• Bandopspanning• Escama• U-Specs• Sambazon• InterFace?• Herman Miller?• Google??
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The Enviu vision
Issue-driven entrepreneurship:
Sustainability of processes and products =
the core strategy of the organisation
Without it, there is no reason for existence
Sustainability is the choice, not an option
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Application in Enviu projects
How does the vision and the concept of issue-driven entrepreneurship manifest
itself in our projects?
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Sustainable Dance Club
www.sustainabledanceclub.com
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How is the vision applied
• Develop concrete ways to reduce energy, waste, water etc
• Fair & biological• Fun, proud to party• Cost savers • Distinguish clubs from
competitors
• For development, Enviu network was involved (> 200 people)
• Municipal support
• SDC BV since 2007: sustainability = core
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The Hybrid tuk tuk
“Make one million auto-rickshaws
hybrid”
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How is the vision applied
• CO2 reduction• Less smog (air pollution,
health)• More earnings for driver
(up to 50% income increase)
• Job creation (e.g., mechanics)
• Innovation spin offs?
• Involve student teams, drivers, unions, NGOs
• Partner with companies
• Hybrid Tuktuk BV: how to market the solution?
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Yummm!
“Healthy tasty sensation”
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How is the vision applied
• Health = social aspect
• Less chemicals etc implied
• Tasty + choices
• Sales organisation
• Attract children and parents
• Cooperate with KHN, theme parks, food producers, ministries etc
• ‘Yummm! BV’: the business case is key: can structural value be added?
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Want to know more?
• Enviu Position paper (web-site)
• Enviu Classic top-10
• Enviu inspiration top 21: join the discussion!
• Article on issue-driven entrepreneurship in MAB – april 2009
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