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Explorra.com & VisualDNA...an introduction
London, 21 Sept 2010
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Who we are
Alex Willcock - Founder & CEO
5 years Group Creative Director, The
Conran Group. Founded The Nest,
branding and communications agency
dedicated to positive change, sold to St
Luke’s. General Manager Country Road
Australia
Rodrigo Dauster – Operations Director
INSEAD MBA. Masters from Brown
University in Artificial Intelligence. 16
years experience in strategy
consultancy, interactive agencies and
start-ups including Booz Allen Hamilton
and Agency.com
Karen Rankin - Business Development
Global Marketing Director ACNielsen MS. Founded Prologic, an ERP software solution provider to international fashion and lifestyle companies. Developed EMEA Retail & Marketing solutions for Levi Strauss. BSc Physics and Mathematics.
Lucy Mackenzie - Client Services
Director
Economics graduate with 8 years
experience in analytics, creative and
strategic planning for media planning
and integrated marketing services,
including Tequila
Anthony Powell - Head of Engineering
Over 5 years experience in software development, process design and automation, localisation and project management at Translated Srl and IBM UK. At IBM, conceived and realised innovative, business-driven solutions enabled by Internet and multilingual NLP technologies.
Lindsey De Souza - Finance Director
Over 8 years at KPMG, managing and
delivering audits for globally listed
companies (UK and US), government
corporations and property trusts across
EMEA. Group CFO at Media Run Group
Limited before joining Imagini.
Scott Bagby - Business Development
VP of Skype Asia Pac & Latin America,
managing strategy & growth of Skype’s
two fastest growing regions. Negotiated
deals with partners including Tom.com
& Excite.com. Responsible for initial
roll-out and launch of SkypeOut, Skype’s
top revenue generator.
Dr. Richard Cuthbertson - Analytics
Senior Research Fellow at Said Business
School, University of Oxford.
Specialises in loyalty marketing, retail
distribution and customer relationship
management and has worked with
Tesco, Sainsbury, P&G, Casino, BP,
Abbey, Amdocs, IBM, KPMG and BCG.
Dr. Peter Morgan - Psychologist
Occupational psychologist specialising in
change management and careers
mentoring at major corporations and
government bodies. Clients include
Barclays International, ABN AMRO, UK
Houses of Parliament, UK Metropolitan
Police and the Home Office (UK),
amongst others.
Who we areBoutique software development – technology with passion*
*lots of
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Lateral clients
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What we do< Services & Start-ups (incubate) >
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Explorra
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ExplorraDiscover the world
A social networking app, where people discover and share places with friends
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Explorra 2
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Explorra & VisualDNA – tip of the iceberg on top of a bigger infrastructure
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Imagini's mission is to use VisualDNA to understand all
internet users and connect them with people, content
and products they’ll find useful.
“We are bankers and brokers”. We store VisualDNA for millions of our users and
we broker deals between them and the content that is relevant to them.
VisualDNA BANKVisualDNA BANK
Consumer
Deposits
Consumer withdrawal
Consumers interact with Commerce via the language o f VisualDNA
Commerceenquiry
Commerce
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• Image based quizzes + inference tracking
•20 million users profiled• Partners such as: Mirror, LA Times, Match.com,
NBA, Hotels.com, Lastminute.com, Pepsi, eHarmony,
British Army, Explorra
•Advertising uplifts of 320%
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Module measures user’s
VisualDNA
Module measures user’s
VisualDNA
Format and send to 3rd
party
Format and send to 3rd
party
Match user to Imagini clusterMatch user to
Imagini cluster
Process results to 3rd party
brief
Process results to 3rd party
brief
3rd party returns value to
user
3rd party returns value to
user
cluster predicts user’s likes
cluster predicts user’s likes
Ads return value to user
Ads return value to user
3rd part learns from
results
3rd part learns from
results
Imagini returns value to user
Imagini returns value to user
Ad networks increase value of
inventory
Ad networks increase value of
inventory
Imagini Learns from
data
Imagini Learns from
data
Module improvesModule
improvesUser adopts
imaginiUser adopts
imagini
Imagini learns from user behaviour
Imagini learns from user behaviour
3rd party site is more valuable as ad
inventory
3rd party site is more valuable as ad
inventory
Matching improvesMatching improves
Imagini tracks real-time behaviour
Imagini tracks real-time behaviour
Inventory can be brokered to well matched advertisers Inventory can be brokered
to well matched advertisers
Imagini learns from 3rd party Imagini learns from 3rd party
Site gains users
Site gains users
Imagini gains users
Imagini gains users
3rd accesses imagini insight
3rd accesses imagini insight
Ads gain clickthrough
Ads gain clickthrough
Imagini generates feedback
Imagini generates feedback
Advertiser gets realtime reporting
Advertiser gets realtime reporting
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Nature Lovers
Description:The images in this cluster are all centred around the great outdoors – whether it is for a accommodation or eating. There are more boys than girls in this cluster and middle aged
Keywords:Camping, outdoors, fresh air, budget, eco -friendly
Content recommendations:Walking boots, weekend hiking trip, whole foods.
73% 27%
Under 15Under 15Under 15Under 15 16161616----3535353536+36+36+36+
2% 63% 35%
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Search Results
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Thank [email protected]
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