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Podcasts and VodcastsA sharing and analysis
+Podcasts - Types
Formal, informative, with the sole aim of providing accurate facts and relevant opinions BBC Podcasts
Informal, casual, creative, with a degree of humour; sometimes satirical Mr Brown Hossan Leong
As above, but song-orientated – has a sustained tune and catchy lyrics
I live in Singapura – Hossan Leong Wavin’ Flags (Flood Parody) – Mr Brown and gang
+Formal Podcasts
http://www.bbc.co.uk/podcasts/series/homeplanet
http://www.bbc.co.uk/podcasts/series/greatlives
http://www.bbc.co.uk/podcasts/series/pov
+Creative Elements
Sound effects Introduction of the podcast as a form of identity Introduces a new point Related to the topic at hand Artificial background noise to create the perception of a
‘live’ report made at the actual venue The entire podcast could be song-based with lyrics that
presents the information
Varying voices Various stakeholders of the issue Can be creatively fabricated
+Examples
Mr Brown Podcast about The Great Malaysian Sale.
http://www.youtube.com/watch?v=CB4FBFQfLGg&feature=search
Mr Brown – Bak Chor Mee – Huge hike in prices
http://www.youtube.com/watch?v=brFPz9RNDg4&feature=search
Mr Brown – Exam Stress
http://www.youtube.com/watch?v=FCnKsx_tj08&feature=related
+Examples – Song-based podcasts
I live in Singapura (Hossan Leong)
http://www.youtube.com/watch?v=lp80GOIh6_o&feature=search
Le-kua-si-mi (Mr Brown)
http://www.youtube.com/watch?v=yTnvqQFFc1c&feature=search
Anti-smoking Ad
http://www.youtube.com/watch?v=JndtG8Y7yfw&feature=search
+Examples – Song-based podcasts
Pok Kai Face (Mr Brown)
http://www.youtube.com/watch?v=L5lJ2BA6bkY&feature=related
+Vodcasts
Uses visual presentation as the main medium to inform and/or bring across a message
May include creative sound effects as well
Types: advertisement, news report, etc.
+Examples - Advertisements
Children are watching
http://www.youtube.com/watch?v=t3WioZcjbys&NR=1&feature=fvwp
Touching commercial
http://www.youtube.com/watch?v=2WoppI99pGE&feature=related
+Children are watching
Appeal to the emotions
Showing the direct parallel between actions of adults and that of the children
Enhanced by appropriate sound effects
Note how the producers have looked into the various instances in life where children are being influenced by their parents Profanities Smoking Littering, etc.
+Touching Commercial
Contains an element of surprise
Initial picture – a normal girl trying to look pretty by messing around with her mother’s cosmetics/make-up equipment
Actual fact – by cutting her own hair, the girl is trying to allow her bald brother who has undergone chemotherapy feel normal and accepted within the family
Appeal to emotions as well
Short but effective at proving a point
+Examples – “News Reports”
The Noose – Strange Condominium Names
http://www.youtube.com/watch?v=Xb-FpMy_Eyk&feature=search
The Noose – Indecent orientation games
http://www.youtube.com/watch?v=qtJ_BvySJUQ&feature=related
The Noose – pirated DVDs
http://www.youtube.com/watch?v=KWdclEjbpWw&feature=related
+The Noose
Light-hearted tone
However, issues presented are relevant and current
Multiple perspectives are presented in a creative way In the form of “interviews”
“Interviewees” look and sound authentic