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目次
Only Connect…
Oslo, 12 November 2010
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Chance favours the connected mind
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The challenge of piracy
‘Anything by Alarcón or Titinger?’ Huberth asked.
The man frowned. ‘Who?’
That was all. Huberth rolled up his window.
‘You’re both failures,’ he said, turning to us.
From ‘Life Among the Pirates’ by Daniel Alarcon. Granta, 2009
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Source: wordle.net
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Source: wordle.net
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1 Connecting
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Moderna Museet: a meeting place
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Moderna Museet
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2 Opening Up
Photo: Kevin Baldes
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Getting connected
Customer
Traditional Connected
Customer
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“The sport is very individualistic, very free-form and very non-conventional - those things have to be in this building and in what we do, otherwise we wouldn’t connect with our audience.”
Randy Hild, Marketing Director
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Good at listening
• Recruit people for attitude and empathy• Encourage connection and dialogue• Pay attention to listening• Good ideas come from everywhere• Requires humility
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3 Creating a dialogue
Photo: Google
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DialogueNo matter,what you or anyone else says,it should be up to the artist who created the inital medium to decide
who,how,where or when it is used or how they choose to be or not be compensated. No one else should have that
power to decide for me or any other artist. I think an artist has the right to say no, I don't want my music,art etc used
in that light,I find it offensive or whatever.
No, as an artist, you should not be extended the courtesy to accept or decline. As an artist, by choosing to put your
work in a public forum you are entering into conversation with your audience. If you don't want it touched, commented
on or otherwise engaged with by an audience, you have the right to not publish it. But fundamentally, copyright was
intended to promote and ensure the free exchange of ideas, not monopolize their use and distribution.
We are at a point where we need to address the massive shift in how we distribute information (art being one form of
information). Our existing laws simply don't apply. Just spend a minute on a torrent search site and you'll know what I
mean. It is evident that our copyright laws are failing.
Copyright originally allowed an artist to make a reasonable living from her/his work for a reasonable time. Now they
can do so for the rest of their life, as can their children and grandchildren. How does this in any way support
creativity? A drastic cut in copyright terms is needed - both to encourage more original creativity, and to decriminalise
culture.
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The context
Collapse of trust
Death of deference+
End of the expert
New definition of authority
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4 Working together
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Four into one
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Delivering practical tools
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Finally
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Creating the future, together
Source: Ind and Iglesias
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Creating the future, together
‘You could say that we are like porridge. First
we're like small oat flakes - small, dry, fragile,
alone. But then we're cooked with the other
oat flakes and become soft. We join so that
one flake can't be told apart from another.
We're almost dissolved. Together we become
a big porridge that's warm, tasty, and
nutritious and yes, quite beautiful, too. So we
are no longer small and isolated but we have
become warm, soft, and joined together. Part
of something bigger than ourselves.’
Göran in Together (Tillsammens). Director:
Lukas Moodyson
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22
Thinking different
• Need to deliver functional efficiency
• Promote and connect as well as protect
• Be transparent
• Let go - encourage dialogue
• Decide on the future, together
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Thank you