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Rupert MurdochThe News Ltd Pay Wall
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Group members
Oi kwan Li : 3359905
Prangsuree Thasanatharakorn : 3350497
Zhimin Zhou : 3352365
Jiayi Wei : 3317832Wikispaces:MDIA5000task3
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Outline Background information The debate of “pay wall”
- Supporter perspective- Opponent perspective
The impact of “pay wall”- Interesting facts- The long-term impact
Conclusion
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Background Information Who is “Rupert Murdoch” ?
- Head of the global media - Represent traditional media
What is “News Corporation” ?- newspaper, magazine, television, broadcasting film and video
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What is “Pay Wall” ? Definition“Pay Wall is a website that restricts access to certain content only to paid subscribers”
(Jargondatabase 2010)
“Pay Wall” & Debate- Should readers be forced to pay ?- Important topic (2009)
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THE DEBATE TIMEShould !!!
Should not
!!!
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Rupert MurdochThe News Ltd Pay Wall
“…Readers should pay for access to stories…”
Picture from : http://ncalmedia2010.wordpress.com/2010/09/13/murdoch-takes-over-schools/
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WEAK ENVIRONMENT Economic System
Downturn -- newspaper
industry (print and online)
Digital Technology Attack -- the Internet
Advertising revenue
-- 26% decline in newspaper industry/ 30% decline in News Corp.
A dead or dying medium -- 21st century of newspapers
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Economic System Downturn
Digital Technology Attack
“A pay-per-view model”
“Quality journalism is not cheap and an industry that give away its content is simply cannibalizing its ability
to produce good reporting…we intend to charge for all our news web sites… ”
(Murdoch 2009)
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PAY-PER-VIEW MODELRupert Murdoch’s new approach -- better and differentiated contents/ a terrific experience
A business model -- significant revenues
The Wall Street Journal -- strengthening the relationship with loyal readers
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PAY-PER-VIEW MODEL
Good impacts
Readers
Shareholders
Newspaper Industry
Picture from : http://www.dailytelegraph.com.au/news/rupert-murdoch-speaks-out-on-recovery-and-opportunity-missed/story-e6freuy9-1225795203893
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REA
DER
SH
OU
LD
NO
T P
AY
What’s inside of the wall?
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Rupert Murdoch and News Ltd “Pay Wall”
Picture from: http://highwired.co.uk/blog/tag/appe/
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POTENTIAL RISKS Charge — Losing click numbers—losing online advertisement—losing money
Charge — Losing click numbers—losing readership—losing power (political/other)
Charge —Losing click numbers—losing readership—losing market
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Characteristics of nowadays audience Younger generation - - information on computer screen
So many media choices - - lack brand loyalty
Creating& sharing - - passively consuming
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“It’s all about business model”“There is no exist general business model to copy”
Try to transpose old business model to new business reality can’t work We should find new ideas rather than force readers to pay
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THE KEY POINT IN THE DEBATE
Quality journalism is attractive for readers
picture from : http://www.dalianchuangye.com/2010/10/09/%E3%80%8A%E5%8D%8E%E5%B0%94%E8%A1%97%E6%97%A5%E6%8A%A5%E3%80%8B%E7%A7%91%E6%8A%80%E5%88%9B%E6%96%B0%E5%A5%96%E6%8F%AD%E6%99%93
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What happens in 2011for The Times
source:http://www.economicvoice.com/has-murdochs-flirtation-with-pay-per-view-newspaper-content-worked/50016260#axzz1Mx6ePG3f
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THE LONG-TERM IMPACT
To change the publishing culture
picture from: http://www.watblog.com/2009/12/15/online-news-consumption-grows-by-37-in-india-comscore-study
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CONCLUSION
‘This is not the end of journalism’
From Crabb, A 2010, ‘The end of Journalism as we know’
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Thank youFor your attention