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Hello
1
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About MeWho are behind the scenes
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Our Philosophy 3
Curriculum VitaeNama : Haidhar Hibatullah WurjantoJenis Kelamin : Laki-lakiUmur : 26 TahunTempat/Tanggal lahir : Christchurch, New Zealand 12 January 1990Email : [email protected]
Pendidikan
1995-1999 Burnside Primary School (New Zealand)1999-2002 Cobham Intermediate School (New Zealand)2002-2005 Madania International School2004-2008 SMA Negeri 1 Bogor2008-2009 Prasetiya Mulya S-1 Business School2009-2014 Institut Pertanian Bogor, Manajemen
OrganisasiOrganisasi (present)• Himpunan Pengusaha Muda Indonesia (HIPMI) Bogor- Ketua VII • Himpunan Pengusaha Muda Indonesia Perguruan Tinggi – Ketua Umum• Kamar Dagang dan Industri Kota Bogor - Pengurus
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Portofolio 4
PT Simha Group• PT Simha Food Supply• PT Momomilk Pajajaran• PT Forest Three Jaya• PT Mozza Lestari Indonesia• CV Syare Design
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Our PhilosophyWrite your great subtitle here.
5
Key AchievementsKey Achievements
• Top 3 Most reviewed restaurants in Indonesia – Zomato (2016)• Number 1 Top Trending Restaurant Outside Jakarta - Path (2015)
• Juara 1 Wirausaha Muda Mandiri 2013
• Young On Top- Kadin Kota Bogor 2013 • 50th Dies Natalis best entrepreneuer award IPB- 2013• Mahasiswa Berprestasi Departmen Manajemen bidang Wirausaha, FEM- IPB,
Bogor 2011• Guest Speaker for the Jakarta Model United Nations in Studentpreneurship-
HighScope, Jakarta-2011• Inohong Kota Bogor – jurnal bogor (salah satu pencetus sekolah SBY)• Juara harapan 2 Mojang Jajaka Jawa Barat, Tahun 2010• Juara 1 Jajaka Kota Bogor, - 2010• Juara 1 English Speech on Agriculture 1st place (IPB)• Juara 1 English Speech on Lifestyle in teenagers (Universitas Jakarta)• Juara 3 English Debating Competition (Binus International)
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Achievements in Entrepreneurship 6
Kadin Awards IPB 50th Dies
Natalis AwardJuara 1
Wirausaha Muda
Mandiri
Mahasiswa
prestasi dalam
bidang
entrepreneurship
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Achievements in Entrepreneurship 7
1st Place Hotspot outside of Jakarta 2015
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8About Momomilk.
Started On: January 11th 2011
Product: Pasteurized Milk
Milk: 18,000 L / Bulan
Branches: 1. Taman Kencana2. Yogya Bogor Junction3. IPB4. Pajajaran5. Yasmin
Employees: 170 Employees
We are the Next Generation of Creative
Business in the World!
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PhiloshopyWe exist to create happiness in people, because we believe that happiness is the most fundamental fuel for life.
How we create that happiness is by fulfilling the 3 fundamental elements of body, mind, and soul in people through dining. Body is met through great food, mind is met through great environment, and soul is through the very best of
service.
VisionTo become a recognized hospitality company by making our
customer’s experience memorableMission
By serving great and consistent quality food, bringing excellent service, and establishing a fun environment.
Core ValuesTeam player
Proactive in becoming greater individuals to become part of the greatest team. We must put trust in one another to achieve results beyond limits.
Proaktif dalam menjadi individu yang lebih baik dalam bagian dari tim terhebat!. Kita harus menaruh kepercayaan padasatu sama lain untuk mencapai hasil yang mampu melampaui batas.
RespectTreating each other and our work environment with sincere respect and care, working in a healthy and safe environment is
nessesary for becoming a longevity organization. Always deliver “win-win” relationships with our STAKEHOLDERS
Memperlakukan lingkungan pekerjaan dan sesama rekan dengan keperdulian sertakehormatan, dengan lingkungan kerjayang nyaman dan aman maka organisasi akan berumur panjang . Selalu
memberikan " win-win “ dengan STAKEHOLDERS kami.
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LearnFor us to grow, we constantly never stop learning. We are open to new ideas as our
environment isconstantly changing.
Agar kita berkembang, kita tanpa henti selalu belajar. Kita terbuka terhadap ide-ide baru karena hal-hal disekitar kita secara terus menerus berubah
GivingWe constantly GIVE to help mankind and bring positive impact to the society.Kita berbagi untuk membantu sesame umat dan memberikan dampak positif
terhadap lingkunganFun
Every work we put in, we do it with fun :)Setiap pekerjaan yang kita lakukan, kita melakukannya dengan fun/kesenangan
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11Every long journey begins with a small step
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Tahun 2007
Pre-pay Cellphone Credit
Tahun 2008
Japanese Food (franchisee)
Tahun 2009
Crepes (franchisee) & Reseller Pan
Tahun 2010
Blackberry Assesories Reseller
Tahun 2010
Nasi Goreng Mang asap
Tahun 2011
Momomilk Cafe
Success is going by failure to failure without the loss of enthusiasm
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First Time 13
Yogya Bogor
Junction
Opportunity
Preparation
Luck
• Proposal Business• Rp. 800.000• Blender Ibu
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Tahun 2012IPB-Kantin Sapta
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“Knowing who your
Customers
are is Great,
But knowing how they behave is better”
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My first Big Project 17
Momomilk Taman Kencana
• Bergabung di Himpunan Pengusaha MudaIndonesia
• Benchmarking• Bigger Capital
What are people looking for?!
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What were consumers doing?
Social Media
People were sharing in social
media
Word of Mouth
They were saying the nicest
things! : (some were bad though
They were looking
They were using GPS!
They were using SEO
People queued to get a taste of
Momomilk
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Our ProductsOur innovations never cease
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Motive 26
Biological
Water, food, shelter
Personal
Curiosity ,exploration
Social
Power, recognition, achievement,
lifestyle
Something that drives a person to perform action.
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The nature of motivation
Motive?
• A motive is a construct representing an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response.
• The energizing force that activates or triggers behavior • Provides purpose, direction and drive to that behavior
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Trio Of Needs 28
Affiliation Power Achievement
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Trio Of Needs 29
RomomomanceMan Vs Momo
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Personality 30
Personality makes you
who you are
Every
person/consumer is
unique, having
particular
characteristics
Human personality is
a blend of behavior
and characteristics
WE TRY TO BRING
THE FUN OUT OF
PEOPLE
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31
Use key research data and insights to determine the personality of the brand’s target audience.Determine multiple levels of compatibility and incompatibility.Make any necessary adjustments to the brand personality.Build a targeted strategy, which first identifies the brand’s compatible counterparts and makes a match.
Brand Personification
Is your brand tough or gentle, male or female?If your brand were a celebrity or well-known figure, who would it be?If your brand could speak, what would it say and how would it say it?
Brands should also make the audience feel something beyond what it
communicates in literal form
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Word of Mouth…
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Thanks for listening!I hope you guys enjoyed it!