Download - · Created Date: 5/15/2014 12:15:12 PM
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100
FAST GROWING MARKETS
2014: YEAR OF TRANSFORMATION, CONSOLIDATION AND DISRUPTION
10% 16%
Google’s rise symbolizes the strength of the technology category.
Technology brands in the Global Top 100 total $827 billion, almost 30% of the value of the BrandZ™ Global Top 100.
Technology category rose 16% overall in brand value.
Top Brand
The value of the BrandZ™ Top 100 Most Valuable Global Brands 2014 is $2.9 trillion.
Top 100$2.6
trillion
Top 100$2.9
trillion
20142013
TwitterLinkedIn
FordBank of America
PayPalING Bank
UBS
Newcomers
The BrandZTM Top 100 Most Valuable Global Brands share price index consistently outperform the S&P market index.
Brand value appreciated by 54% among the BrandZ™ 2014 Top risers, compared with 44% last year.
TENC
ENT
+97%
+68%+61% +61% +58% +56% +56% +55% +53% +51%
06 07 08 09 10 11 12 13 14
81.1%
44.7%
BrandZ™
SPP 500
$271,893m $29,490m
TOP 10 BRANDS
$158,843m $147,880m $107,541m $90,185m $85,706m $80,683m $79,197m $77,883m $67,341m $64,255m
CATEGORY GROWTH
REGIONAL GROWTH
STOCK MARKET PERFORMANCE
TOP 10 RISERS
Glo
bal B
anks
Ap
parel
$99,599m
$123,800m
$251,351m
$72,306m
$171,621m
$66,207m
$111,758m
$330,427m
$111,528m
$280,975m
$841,482m
$109,033m
Reg
ional B
anks
Beer
Fast F
oo
d
Insurance
Luxury
Telecom
s
Perso
nal Care
Retail
Oil &
Gas
So
ft Drinks
Technolo
gy
Cars
$138,856m
Brand Contribution indicates how much of brand value can be attributed to brand itself. The index runs from 1 (low) up to 5 (high).
Luxury is the most represented category in the top brands by Brand Contribution with 6 brands, followed by beer with 2 brands.
GROWTH ACROSS ALL CATEGORIES FROM 2013
8283
8485
8687
8889
9091
9293
9495
9697
997 8 9 10 11 12 13 15 16 1714 31 32 33
3536
3738
3940
4142
4344
4546
4748
4950
5152
53
6061626364656667686970717273747677787980 7581
98
$330,427m
BRAND CONTRIBUTION
RISING IMPORTANCE OF TECHNOLOGY
KEY VALUATION CHANGES
Google increased the most in $ value in the 2014 rankings.
It has also increased signifi cantly since 2006, $121.4b, second only to the gain of $131.9b by Apple during the same period.
$45.2 BILLION
Tencent, the Chinese social network and Internet portal, led the list of fastest risers overtaking China Mobile as China’s most valuable brand.
97% BRAND VALUE
Twitter and LinkedIn entered the Top 100 for the fi rst time, at numbers 71 and 78, respectively.
TOP 100 DEBUT
Amazon became the fi rst retailer to enter the Top 10 at number 10.
TOP 10 DISTINCTION
$142,103m
FACE
BOOK
BT IKEA
UNIQL
O
FORD
MOVIS
TAR
NIKE
DHL
CVS
+29%
+17% +16% +16%+16%
+15%
+6%
+14%
+10% +11%
+8%
+3% +4%
+12%
www.brandz.com
5%3% 3%
3% 41%41%4%
29%40%
20%North
America
5.9%
50 Top 100 brands
$959,514m Top 10 brands
312
Continental Europe
19%
23 Top 100 brands
$246,799m Top 10 brands
312
UK
5.4%
6 Top 100 brands
$155,753m
Top 10 brands
12 3Asia
15.8%
20 Top 100 brands
$314,188m
Top 10 brands
312
WPP Report Infographic.indd 1 12/05/2014 09:47