© 2009 Eyeblaster. All rights reserved
2009/2010
EB Update & Overview
Vanya JakovljevicSales Manager AU NZ
© 2008 Eyeblaster. All rights reserved
Creative Showcase
FF
FF
© 2008 Eyeblaster. All rights reserved
Banner Upload
14%
© 2009 Eyeblaster. All rights reserved
Workshop for Flash V2Create
• Expandable, Polite and Standard Banners
• Templates – Tailored or preset. Download from a central repository
• Custom Tracking – scan, apply, upload automatically to the server
• Dynamic Ads in a Flash utilising Smart Versioning
See
• View full functioning ad, monitor and position
• Preview of synchronised ads
Share
• Share a preview – Final Ad
• Share work in progress – bundle source files
• Share templates
• Upload ads from Flash
© 2009 Eyeblaster. All rights reserved
Making live updates
Localisation
Enhancing relevancy
So you want to boost ROI by…
It requires budget bustingcreative versions
© 2009 Eyeblaster. All rights reserved
Smart Versioning… in action
creative updates
are that easy and that quick!
© 2009 Eyeblaster. All rights reserved
Ad A
Ad B
Ad C
Day 1 Day 2
2% CTR
0.8% CTR
0.5% CTR
Single Winner
Weighted Bias
CTR Int. Conv.
CTR Int. Conv.
CTR Int. Conv.
Performance optimisation
33% SOV
Key Performance Indicator
© 2009 Eyeblaster. All rights reserved
Optimisation summary
Automatically serve the best performing ads Optimise ads based on key performance indicators
Click Through RateInteraction RateConversion
Single winner or bias serving Updates every 4 hours
Save costs by optimising standard and rich serving User level frequency capping
Improve ROI with more intelligent serving
© 2008 Eyeblaster. All rights reserved
Re-Targeting Tools
• Re-target ads based on previous behaviour across media properties
• Cross-sell / Up-sell to maximise ROI
• Build valuable user database over time• Who has never visited your site• Who has visited your site • Who is active participant on your site
• User interactions determine which ad is shown next in sequence
• Encourage user through the decision making cycle
• Unlimited creative ‘paths’ help improve conversion rates
Pre-Impression, Post-Interaction & Pre-Click
DejaVu Re-targeting Behavioural Sequencing
During the CampaignPrior to Campaign
1st imp 2nd imp 3rd impPrior to Impression Ad
Unknown
Site Visitor
Participant
© 2009 Eyeblaster. All rights reserved
Case Study - Telecommunications
- 29%
- 46%-17%
Source: Eyeblaster Telco Campaign Jan-Dec 2008
© 2009 Eyeblaster. All rights reserved
Dwell timeGo beyond interaction
• Dwell time: Average number of seconds the user engaged with the ad
• Including mouse-on-ad, user initiated expansion, user initiated video & timed custom interaction
• An effective analytic tool throughout the rich media spectrum – allow comparison across expandable, polite, with or without video.
© 2008 Eyeblaster. All rights reserved
Nothing Grabs Eyeballs Like VideoEncode it yourself or let Eyeblaster do it for you. Quickly and easily add high-quality video to all your campaigns
Eyeblaster knows video• High-Quality video encoding is
available via Eyeblaster Workshop• Get eye-popping HD video in MP4
format using H.264 codec with Eyeblaster Video Optimization Service
• Expert consultation and best practices• Full screen HD: There’s no other way to
view movie trailers online!
© 2008 Eyeblaster. All rights reserved
Eyeblaster’s industry-leading rich media with Dapper mash-up technology puts the brand message where users are most available
Making the brand contextually relevant
Mash-up AdsEngage users by interacting with relevant information on the current
pageRepurpose valuable information and assets available elsewhere on
the WebMake associations between brand message and information
deemed valuable by userEnhance brand message's timeliness and context
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Channel Connect for Mobile
Mobile ad serving solutions for publishers
and carriers
No comprehensive mobile ad serving tools
for agencies
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Value Proposition
NeedCurrent
SolutionsEyeblaster’s
SolutionRun online and mobile under the same campaign x
Handle efficiently various mobile publishers x
Have third party checking of delivery x
Receive real time, comprehensive and cross-channel reports x
Have post campaign detailed analysis for clear ROI x
Change and optimize creatives in runtime x
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Get Them Chatting About the Brand
Live Chat in Banner• Moderated or un-moderated
• Great for product launches
• Users engage experts or each other
• Create a brand-centric social experience
• Couple with site takeovers for amazing results
Engage users in real-time conversations within a familiar social format —
CHAT!
Build community and demonstrate that the brand is listening
© 2008 Eyeblaster. All rights reserved
Map to Conversion
Maps in Banner Find locations based on ZIP codes or automatically using IP
addressReduces users’ need to do further research on brand
Shortens the path to conversionCombine with "Contact Me" and data collection for even better
results
Give users a shortcut in their path to conversion by making it easy to instantly find you with a tool that they already use
© 2008 Eyeblaster. All rights reserved
Spread the Word!
WidgetsIntegrated data thru Eyeblaster Analytics
A Widget element can be posted from the ads to any of the social networks and be shared among friends
Spread your brand message virallyGreat way to make a campaign multi-channel
Widgets allow users to opt in and spread your brand message virally across the web, taking advantage of the social nature of the web
© 2009 Eyeblaster. All rights reserved
At the click of a buttonCampaign Summary in PowerPoint and Excel
• Generate a presentation with a click of a button
• Full campaign summary slide deck in standard PPT format
• Visual presentation of campaign performance data
We've taken the one-click PowerPoint summary and Excel data and made it our own for the client’s main campaigns this holiday season. We've received great feedback on these results, and it takes us far less time to pull everything together.
Alexia Paterson, MediaCom, Media Executive
“ ”
© 2009 Eyeblaster. All rights reserved
Custom Report BuilderMix and Match
• Select the metrics you need
• Mix delivery, engagement and conversion data in one report
• All delivered in flat Excel
• Copy and paste the data to other sources
• Analysis made easy!
© 2008 Eyeblaster. All rights reserved
CampaignMonitor
v1.0
EyeblasterUniversal
Tags EyeblasterWorkshop
for Flash v1.0
ExcelBased
Trafficking
Eyeblaster Analytics
v2.0
Campaign Monitor
v2.0
HD VideoSupport
Eyeblaster Creative Zone
ChannelConnect4 Search
EyeblasterWorkshop
for Flash v2.0
Exceltrafficking
forconversion
tags
ChannelConnect
4 Mobile
Custom Report Builder
SmartVersioning
Omniture & BCC
Integration
New AdServing
Platform
Rich Media for Mobile
2007
2008
2009 2010
Eyeblaster’s commitment to clients
Innovation
© 2008 Eyeblaster. All rights reserved
Next Steps?