download the sponsorship opportunities packet here

FASHIONFORPAWS

April 8, 20178:00 PM – 12:00 AM

Grand Hyatt – Washington, DCwww.fashionforpaws.org

SPONSORSHIPOPPORTUNITIES BENEFITING THE

11TH A N N UA L RU N WAY SHOW

Photo byMoshe Zusman

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www.fashionforpaws.org

FASHIONFORPAWS

11th ANNUAL FASHION FOR PAWS® (F4P)

RUNWAY SHOW: Who, What, When, Where!The Humane Rescue Alliance’s Fashion for Paws® Runway Show in Washington, DC launched in 2007, raising more than $4 million dollars for homeless animals so far and receiving a mass amount of national and regional media coverage (please find attached media clips).

The Fashion for Paws® Runway Show will be held on April 8, 2017 at the Grand Hyatt in Washington, DC. General admission tickets are $100 per person, VIP tickets are $200 per person, and tables are available from $3,000 to $10,000. Sponsors and Table Buyers are invited to the private Sponsor and VIP Reception at 7:00 p.m. before the event begins at 8:00 p.m.

The Fashion for Paws® Runway Show features approximately 50 illustrious personalities as the models, with many escorting fashionably dressed dogs down the runway. Designer doggie couture will be ready-to-wag spring 2017. Women’s and men’s ready-to-wear spring 2017 apparel will be provided by some of the area’s hottest retailers.

Fashion for Paws® will feature an awards reception where we will present the award for “Fashion for Paws® Model Washingtonian of the Year”, along with other top fundraising models. The winners will be chosen based on who has raised the most money in a friendly fundraising competition in the 12 weeks leading up to this event.

About the Humane Rescue Alliance

The Washington Humane Society and the Washington Animal Rescue League have become the Humane Rescue Alliance —a new name in animal welfare with more than two hundred and fifty years of combined experience. The organization will be a tenacious force for animal welfare in the District and beyond! Washington, DC becomes the only major urban area in the country that has all of its animal protection programs and services unified under one organization. Resources are more efficiently utilized – by eliminating duplication and streamlining programs. The Humane Rescue Alliance operates two animal adoption and care centers in the area, protecting animals and supporting people’s love and compassion for them. Because they now operate every aspect of animal welfare in the area -- from medical services and adoptions – to animal control and humane law enforcement – they are a model for the country.

Visit humanerescuealliance.org to learn more.


OURIMPACT

OURIMPACT

Reasons Why Fashion for Paws® is Worthy of Your Support

The Fashion for Paws® Runway Show is a high caliber, one of a kind, luxury

brand event that infuses the nation’s capital with cutting edge high fashion,

drawing an extraordinary crowd of Washington, DC’s top VIP’s, fashion and

animal lovers alike, all who fit your target audience. Due to its extreme success

since 2007, in the fall of 2009, the Humane Rescue Alliance launched Fashion for

Paws into a year round fundraising and marketing program, raising funds and

awareness through an array of themed fringe events, product merchandising,

sponsorships, individual gifts, and social marketing/new media, in addition to this

main annual spring Runway Show.

In just 10 years the Fashion for Paws® Runway Show has taken Washington, DC

by storm, selling out each year, raising more than $4 million and generating an

incredible amount of national and regional media coverage, getting named as

the #1 Fashion Event in Washington, DC four years in a row!

Fashion for Paws® Press Clippings

As a sponsor, your name will be largely promoted and recognized along

with this high level event. Fashion for Paws® media coverage has included:

E!news, Elle magazine, Bloomberg, National Enquirer, US Weekly, Life & Style,

Guest of a Guest, People Magazine, USA Today, Huffington Post, Capitol

File Magazine, Washington Post Newspaper, Washington Life Magazine,

Modern Luxury/DC Magazine, Washington Business Journal, Washingtonian

Magazine, Georgetowner Newspaper, Downtowner Newspaper, BizBash

Washington Magazine, Fox WTTG, ABC7, NBC4, Mix 107.3, Hot 99.5, and

the DC Examiner Newspaper. To review all of the media coverage, please

visit: www.washhumane.org/F4Pnews.

See Our Video Clip: Please visit the Fashion for Paws YouTube Channel:

www.youtube.com/fashionforpaws

PreviouslyOn The Runway• 7 for all Mankind• Adeler Jewelers• Ann Taylor• Anthropologie• Aram• Arc’teryx• Basler• Betsey Johnson• Canali• Cartier• Cole-Haan• David Yurman• Ermenegildo• Intermix• Karen Millen• Lacoste• Liljenquist & Beckstead• Lily Pulitzer• MaxMara• Nicole Miller• Paul Stuart• Ralph Lauren• Rent the Runway• Saks Fifth Avenue• Siqin• Vilebrequin• Zadig & Voltaire• Zenga• Hair and make-up by

PR at Partners

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INtheNEWS


FASHION FOR PAWS®SPONSORSHIP LEVELS

BEST IN SHOW (Presenting Sponsor - $100,000)

• 3 VIP seated tables for 6 guests each (organization name on table)

• Title rights to the 2017 Fashion for Paws® Runway Show Event

• Opportunity for further promotion year round with the Fashion for Paws® Umbrella Program (for an addition $15,000)

• Right to have CEO/Spokesperson give remarks during event program prior to fashion show

• Name/logo on invitation, web site, all blog entries with link

• Logo on step and repeat board

• Photo opportunity with celebrity models in front of step and repeat board with your logo

• Organization name referenced at all times with Fashion for Paws®

• 4 mentions by Master of Ceremonies during the event, name/logo displayed on web site, all press releases, newsletters, and e-mail blasts (email blast sent to 40,000+ people 2x leading up to the April 8, 2017 event)

• Your name/logo on all marketing collateral materials on site at Runway Show and on back cover of the program book

• Opportunity to have CEO/Spokesperson walk in the show as a model

• Full-page ad in the program book

• Benefits listed above are negotiable and can be customized

Big Barker ($50,000)

• 2 VIP seated tables for 6 guests (organization name on table)

• Opportunity for further promotion year round with the Fashion for Paws®

Umbrella Program (for an additional $10,000)

• Name/logo on invitation, web site, all blog entries with link

• Logo on step and repeat board

• 2 mentions by Master of Ceremonies during the event, name/logo displayed on web site, all press releases, newsletters, and e-mail blasts (email blast sent to 40,000+ people 2x leading up to the April 8, 2017 event)

• Your name/logo on all marketing collateral materials on site at Runway Show and on back cover of the program book

• ½ page ad in the program book


Event DetailsSaturday, April 8, 2017

Grand Hyatt1000 H Street NWWashington, DC Event Times: 8:00 p.m. - 12:00 a.m. Sponsor & VIP Reception: 7:00 p.m.

Runway Show: 9:00 p.m.

Expected Attendance1000

Why Sponsor?Fashion for Paws® isthe premiere event totarget affluent, welleducated, charityminded individuals.Cash and in-kindsponsorships underwriteevent costs.

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SPONSORSHIP


FASHION FOR PAWS®SPONSORSHIP LEVELS

Top Dog ($25,000)

• 1 VIP seated table for 8 guests (organization name on table)

• Name/logo on invitation, web site, blog entries

• 2 mentions by Master of Ceremonies during the event

• Name/logo displayed on web site, all press releases, blog entries with link, newsletters, and e-mail blasts

• Your name/logo on marketing collateral on site at Runway Show and on back cover of the program book

• ½ page ad in the program book


Couture Canine ($10,000)

• 1 VIP table for 6 guests (organization name on table)

• Name/logo on invitation, web site and all blog entries with link

• Name/logo displayed on all press releases, newsletters, and e-mail blasts

• Name/logo placement on F4P web site with link to your organizations web site and on back cover of program book

• Your name/logo on marketing collateral at Runway Show

• ¼ page ad in the program book

Haute Dog ($5,000)

• 4 VIP Tickets

• Name on invitation

• Name/logo displayed on all press releases, newsletters, and e-mail blasts

• Name/logo placement on F4P web site, back cover of program book and blog entries

• Your name/logo on marketing collateral at Runway Show

• Business card sized ad in the program book

Friend of Fido ($3,000)

• 2 VIP Tickets

• Name/logo on invitation and web site

• Name/logo displayed in all newsletters and e-mail blasts

Attendee and Supporter (Individual)

• Table of 10 (front row) $10,000

• Table of 8 (second row) $6,000

• Table of 6 (third row+) $3,000

• VIP Ticket $200

• General Admission Ticket $100

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SPONSORSHIP


ADVERTISE

Program Book Advertisement

Support the Fashion for Paws® Runway Show benefiting the Humane Rescue

Alliance by placing an ad in the event program book passed out to the more than

1,000 attendees. Program ads must be purchased by March 17, 2017 in order to

meet the printing deadline for the book. This program book will feature a photo

and bio on each model in the show; highlight previous Model Washingtonian of

the Year fundraising winners, as well as Runway Show sponsors and the animals

and programs that the funds raised will benefit.

Ad Details

Full-Page Ad Live area – 5.5 wide x 7 high (non-bleed) .................... $2,500

Half-Page Ad Live area – 5.5 wide x 3.5 high (non-bleed) ................. $1,500

1/4 Page Ad Live area – 2.75 wide x 3.5 high (non-bleed) .................. $750

Business Card Ad Live area – 2.75 wide x 1.75 high (non-bleed) ............... $300

Email four-color camera-ready ads to [email protected]


EVENT&VENUE

Sponsorship Focus

The Fashion for Paws® Runway Show features high profile individuals from

Washington, DC and beyond as the models on the runway. Notables involved

have included: Marie Osmond, E! News, Ashlan Gorse, Entertainer Val Kilmer,

Animal Planet’s Victoria Stilwell, Italian Ambassador Giovanni Castellaneta, Fox

News Channel’s Dana Perino and Courtney Friel, Animal Planet/ BBC’s Philippe

Cousteau, Bravo’s Real Housewives DC and CW/ VHI’s Paul Wharton,

DeepDish’s Arash Shirazi and ABC7`s Steve Chenevey, ABC’s Pamela Brown,

ESPN’s Lindsay Czarniak, PamelasPunch.com’s Pamela Sorensen, and former

Event Chairman, MicroStrategy CEO, Michael Saylor.

Your company & brand will be heavily promoted for supporting a highly

respected charity.

Grand Hyatt Washington

Experience the upscale elegance of Grand Hyatt Washington, a full-service

Washington, DC hotel. Centrally located in the trendy Penn Quarter near popular

local attractions, Grand Hyatt Washington is ideally situated for leisure and

business travelers. Grand Hyatt Washington is a welcoming destination with a

host of world-class services and amenities. Our guests enjoy well-appointed

hotel rooms and suites, five delicious restaurants and bars, an indoor swimming

pool, 32 meeting rooms, wedding and event planning services, executive

business center, and convenient Metro Center access directly from our lobby.

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Photo by Vithaya Photography

WWW.JOHNFARRLIGHTING.COM301-390-2728


PREVIOUSSPONSORS


SPONSORSHIPAGREEMENT __ BEST IN SHOW ($100,000) __ BIG BARKER ($50,000)

__ TOP DOG ($25,000) __ COUTURE CANINE ($10,000)

__ HAUTE DOG ($5,000) __ FRIEND OF FIDO ($3,000)

__ ATTENDEE (Individual) $_______

__ CUSTOM/IN-KIND SPONSOR (Describe Type of Sponsorship) ____________________

______________________________________________________________________

DetailsName of Company/Organization ______________________________________________________

Contact Person and Title ____________________________________________________________

Address ___________________________________________________________________________

City________________________________________ State_________ Zip _____________________

Phone_______________________________ Fax __________________________________________

Email ______________________________________________________________________________

Sponsor name as it will appear on printed materials _____________________________________

____________________________________________________ _____________________________ Sponsor Representative Signature Date

Please send completed form and mail check payment to:

Emily MillerDirector of Special EventsEmail: [email protected]: 202-723-5409

@fashionforpaws www.facebook.com/fashionforpaws

The Fashion for Paws® concept and language associated with the events description is copyrighted via the US Library of Congress and trademarked via the USPTO. Unauthorized use of the name, concept or rules without specific permission from Fashion for Paws/Humane Rescue Alliance is prohibited and punishable by law.

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Fashion for Paws c/o Humane Rescue Alliance 71 Oglethorpe St NW Washington, DC 20011

SPONSORSHIP

download the sponsorship opportunities packet here

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