download the results of the alumni attitude survey (pdf)

Slide 1

Results from the 2013 Alumni Attitude Study©

Presented by: The slides in this handout are part of a more complete and comprehensive oral presentation.

For an in‐depth understanding of the information provided herein, you should view

these slides in combination with that presentation. For questions contact Rob Shoss

at PEG, Ltd.

© PEG, Ltd. 2013

• Overview of the AAS Study

• Cooperative development of the instrument (11 founding institutions)

• Survey completed by over 500,000 alumni at 200 universities and colleges over the last 9 years

• Instrument 85% the same as originally developed

• Instrument was branded to reflect University of Oregon

• University of Oregon results are compared to alumni from comparable institutions as well

as to the 2004 and 2008 studies

About the Alumni Attitude Study© Project

Slide 2

* Source: “The Ever‐Shifting Internet Population”, The Pew Internet & American Life Project, April 16, 2003.

Bias is inherent in all research studies. It must be understood and minimized where possible.

Confidence Interval

• Computation based on number of responses and variation of responses• Assumes random distribution and ability to respond• Response percentage is not part of the consideration for this calculation

Non-Response Bias

• A low survey response rate and corresponding high non-response rate causes concern about differences between respondents and non-respondents

• Exists in both internet and phone surveys as well as mail• Consistency of ranking for question groups helps alleviate concern• Distribution across membership status, age, and gender also helps reduce concern

Selection Bias

• A survey will be more representative of the entire population if sample selection is truly random and each member of the population has an equal opportunity to be selected

• Possibly more of an internet issue currently for some schools• Approximately 82% of college graduates have access to the internet and email*

Slide 6

ParticipantsComparables

Slide 7

Arizona StateOregon StateUC‐ BerkeleyUCLAUniversity of Colorado – BoulderUniversity of Southern California University of Utah

Era of Graduation

Woodstock/Vietnam and Prior

(graduatedprior to 1973)

• Includes pre 1964 graduates

• Tumultuous ‘60s• Civil Rights Act• Tonkin resolution to Nixon

resignation• Good economy• Ages 60–68 and older

Electronic Revolution/Dot‐Com

(graduated 1994–2000)

• Dot‐com IPOs to 9/11• Peace and fall of Berlin Wall• Big booming economy focused

on youth• Ages 33–39

Post‐Watergate (graduated1974–1980)

• Nixon resignation to Reagan boom

• Younger brothers and sisters of Woodstock/Vietnam

• Bad economy and pessimistic time

• Ages 53–59

Post‐9/11 (graduated 2000 through 2008)

• Economic bust after Dot‐Com followed by real estate driven growth

• Focus away from youth• War in our time• More competition for every job• Age • Ages 27 ‐ 32

Yuppie/End of Cold War (graduated 1981–1993)

• Reagan boom to dot‐com IPOs

• Good economy and optimistic time

• Ages 40–52

Post Great Recession (Graduated after 2008)

• Market crash of 2008• Explosive unemployment• Significantly increased role of

government in health care• Slowest recovery in history• Breakdown of European

economy• Huge and growing US deficit• Ages 26 and younger

Population Demographics

Study Results

Slide 9

ResponseBy Era

Slide 10

Num

ber o

f Participan

ts 898

419

752

396

634

347

0100200300400500600700800900100011001200

Oregon 2004 Oregon 2008 Oregon 2013

Percen

tage of R

espo

nden

tsResponse Rate

NOTE: Response rate is unadjusted for bad email addresses.

ResponseBy Era

Slide 11

0%

1%

2%

3%

4%

5%

6%

‐

10.00

20.00

30.00

40.00

50.00

60.00

70.00

WWII/Post WWII Woodstock/Vietnam

Post‐Watergate Yuppie/End of ColdWar

ElectronicRevolution/Dot‐

Com

Post 9/11

Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013 Response rate

ResponseBy Membership Type for Those Who Are Members

Slide 12

Percen

tage of P

articipan

ts

11

34

55

‐

10

20

30

40

50

60

3‐Year Annual Life

ResponseBy Donor Status

Slide 13

Percen

tage of P

articipan

ts

17

27

55

‐

10

20

30

40

50

60

Current Lapsed Never

ResponseBy Membership in Alumni Association

Slide 14

Percen

tage of P

articipan

ts

41

25

33

‐ 5

10 15 20 25 30 35 40 45


3%ROR

2%ROR

13%ROR

48

15 9 8 7

4 3 2 1 0 0 ‐ 5

10 15 20 25 30 35 40 45 50

ResponseBy College

Slide 15

Percen

tage of P

articipan

ts

1,641

531 308 271 247

145 106 52 29 6 5 ‐

200 400 600 800

1,000 1,200 1,400 1,600 1,800

ResponseBy College

Slide 16

Num

ber o

f Participan

ts

859

673572

306 252 224135 112 82 71 28 25 25 6

0100200300400500600700800900

1000

ResponseBy Geographic Territory Grouped

Slide 17

Num

ber o

f Participan

ts

608 578

175 15098 72 65 63 53 49 47 40 33 31

0

100

200

300

400

500

600

700

ResponseBy Chapter

Slide 18

Percen

tage of P

articipan

ts

ResponseBy Degree Obtained

Percen

tage of P

articipan

ts

Slide 19

66

21

12

1 ‐

10

20

30

40

50

60

70

Undergraduate Graduate Both undergraduateand graduate

No degree obtained

Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013

ResponseBy Location of Current Residence

Percen

tage of P

articipan

ts

Slide 20

16

2

25

6

44

8

‐ 5

10 15 20 25 30 35 40 45 50

Within 10miles

11‐50 miles 51‐100 miles 101‐250 miles Over 250within the US

Over 250outside the US

Oregon Comps Oregon 2008 Oregon 2013

ResponseBy Ethnicity for 2013

Percen

tage of P

articipan

ts

Slide 21

83

6 0 2 0 1 2 1 1 4

‐ 10 20 30 40 50 60 70 80 90

ResponseBy Ethnicity for Comparable Universities and Prior Surveys

Percen

tage of P

articipan

ts

Slide 22

76

3 6 10 1 3 2

89

1 2 3 0 2 4 ‐ 10 20 30 40 50 60 70 80 90

100

Caucasian AfricanAmerican

Hispanic Asian orPacificIslander

AmericanIndian orAlaskan

Other Prefer not toanswer


ResponseBy Gender

Slide 23

Percen

tage of P

articipan

ts

52 47

‐

10

20

30

40

50

60

Male Female


*In 2013, the respondents were given the option of “prefer not to answer”. 0.6% chose this option.

ResponseBy Gender across Generations

Slide 24

68

31

1

40

59

1 ‐ 10 20 30 40 50 60 70 80 90

100

Male Female Prefer not to answer

WWII Boomers Gen X Gen Y

Percen

tage of P

articipan

ts

19 11

20

41

5 4

‐

10

20

30

40

50

60

Never/do notplan to infuture

Have/do notplan to infuture

Never/plan toin future

Currently/planto continue

Currently/planto increase

Need moreinformationabout giving*

Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013* Only asked in 2013

ResponseBy Q25 Intent to Participate Financially

Non‐contributors ContributorsMight

contribute in the future

Slide 25

Percen

tage of R

espo

nden

ts

0

10

20

30

40

50

60

70

Never/do not plan toin future

Have/do not plan toin future

Never/plan to infuture

Currently/plan tocontinue

Currently/plan toincrease

Need moreinformation about

giving

Never Occasionally Regularly All the time

ResponseBy Q25 Intent to Participate Financially vs. Q02

Non‐contributors ContributorsMight contribute in the future

Slide 26

Percen

tage of R

espo

nden

ts

58%

How often do you promote University of Oregon to others?

80%

73%

89%78%50%

0

10

20

30

40

50

60

70

Never/do not plan toin future

Have/do not plan toin future

Never/plan to infuture

Currently/plan tocontinue

Currently/plan toincrease

Need moreinformation about

givingWoodstock\ Vietnam Post Watergate

Yuppie\End of Cold War Electronic Revolution\Dot‐Com

Post 9/11 Post Great Recession

ResponseBy Q25 Intent to Participate Financially vs. Q02

Non‐contributors ContributorsMight contribute in the future

Slide 27

Percen

tage of R

espo

nden

ts

Implications: Highlighted Issues & Areas of Focus

• Equity of Degree matters

• Enhanced opportunities to branding alumni on campus

• More effective communications

High value talking points

High value communication topics

Segmentation opportunities

• Underlying issues regarding alumni events

Slide 28

Loyalty & Giving

Study Results

Slide 29

Q01. How would you rate your decision to attend Oregon?

Slide 30

Percen

tage of R

espo

nden

ts

01020304050607080

Bad decision Fair decision Good decision Great decision


Q03. Which of the following best describes your experience as a student?

Slide 31

Percen

tage of R

espo

nden

ts

0

10

20

30

40

50

60

Poor Fair Good Excellent


Q02. How often do you promote Oregon to others?

Slide 32

Percen

tage of R

espo

nden

ts

05

1015202530354045

Never Occasionally Regularly All the time


Q05. Which of the following best describes your overall current opinion of Oregon?

Slide 33

Percen

tage of R

espo

nden

ts

0

10

20

30

40

50

60

70



Q04. Which of the following best describes your experience as an alumnus/a?

Slide 34

Percen

tage of R

espo

nden

ts

0

10

20

30

40

50

60



Q06. How well did the education received from Oregon prepare you for each of the following?

Poor preparation

Fairpreparation

Goodpreparation

Excellentpreparation

Slide 35

Commitment to continuous education

Deepening my understanding and commitmentto personal development

Further graduate education

Current work status

Contributing to my community

Getting a job or into a graduate program Iwanted soon after I graduated

Responding to new career opportunities


Poor preparation

Fairpreparation

Goodpreparation


Q06. How well did the education received from Oregon prepare you for each of the following?By Era

Slide 36


Deepening my understanding andcommitment to personal development


Current work status




Woodstock\Vietnam and before Post Watergate Yuppie\End of Cold WarElectronic Revolution\Dot‐Com Post 9/11 Post Great Recession

Poor preparation

Fairpreparation

Goodpreparation


Q06. How well did the education received from Oregon prepare you for each of the following?By Membership in Alumni Association

Slide 37




Current work status





Poor preparation

Fairpreparation

Goodpreparation


Q06. How well did the education received from Oregon prepare you for each of the following?By Geographic Territory Grouped

Slide 38




Current work status




Portland Eugene and Springfield Salem, Albany, and CorvallisOregon ‐ Not otherwise specified Northern California Southern CaliforniaWashington All other USA locations International (Current Residence)

Poor preparation

Fairpreparation

Goodpreparation


Q06. How well did the education received from Oregon prepare you for each of the following?By School

Slide 39



Current work status



Getting desired job or grad program soonafter graduation


College of Arts and Sciences College of EducationHuman Development and Performance Lundquist College of BusinessSchool of Architecture & Allied Arts School of Journalism & CommunicationSchool of Law

Q28. Please indicate the extent of your loyalty to each of the following

Not loyal Somewhat loyal Loyal Very loyal

Slide 40

UO in general

My undergraduate college

UO athletics

My major or academic area of study

A faculty member or instructor

A student organization or activity I wasassociated with

All School Oregon Comps Oregon 2013

Q28. Please indicate the extent of your loyalty to each of the following By Era

Slide 41

UO in general


UO athletics





Not loyal Somewhat loyal

Loyal Very loyal

Q28. Please indicate the extent of your loyalty to each of the following By Membership in Alumni Association

Slide 42

UO in general


UO athletics





Not loyal Somewhat loyal Loyal Very loyal

Q28. Please indicate the extent of your loyalty to each of the following By Geographic Territory Grouped

Slide 43

UO in general


UO athletics



A student organization or activity I was associated with

Portland Eugene and Springfield Salem, Albany, and Corvallis

Oregon - Not otherwise specified Northern California Southern California

Washington All other USA locations International (Current Residence)


Loyal Very loyal

Q28. Please indicate the extent of your loyalty to each of the following By School

Slide 44

UO in general


UO athletics



A student organization or activity I was associated with



Loyal Very loyal

Q12. Are you aware of the UO Alumni Association?By Geographic Territory Grouped

Slide 45

Percen

tage of R

espo

nden

ts

0%10%20%30%40%50%60%70%80%90%

100% Oregon 2013

Portland

Eugene and Springfield

Salem, Albany, and Corvallis

Oregon ‐ Not otherwise specified

Northern California

Southern California

Washington

All other USA locations

International (Current Residence)

Q14. Is the UO Alumni Association a dues‐paying organization, separate from the UO?By Geographic Territory Grouped

Slide 46

Percen

tage of R

espo

nden

ts

0%10%20%30%40%50%60%70%80%90%

100% Oregon 2013

Portland




Northern California

Southern California

Washington



Q16. Are you a member of the UO Alumni Association?By Geographic Territory Grouped

Slide 47

0.0 20.0 40.0 60.0 80.0 100.0

Oregon 2013

Portland




Northern California

Southern California

Washington



Yes No Not Sure

Staying connected to UOShows my pride in UO

Giving back to UOReceiving all four editions of Oregon QuarterlyKnowing that the alumni association provides…

Annual 20% Duck Store DiscountUO Alumni Association is the "voice" of…

Receiving information about "hot issues" on‐…Receiving monthly alumni e‐newsletters

Obtaining campus privileges such as access to…Receiving incentives for joining (bookstore…

Staying connected to friends and classmates…Attending member only events

Accessing member‐only merchandiseAccess to Nike & Columbia Employee Stores

Having access to career or business…


Q17. What impact does each of the following have in motivating you to continue being a member of the UO Alumni Association?

No impact on decision

Some impact on decision

Important to decision

Very important to decision

Slide 48

Current Surveys

Staying connected to UO

Shows my pride in UO

Giving back to UO

Receiving all four editions of Oregon Quarterly

Knowing that the alumni association provides…

Annual 20% Duck Store Discount

UO Alumni Association is the "voice" of…

Receiving information about "hot issues" on‐…

Receiving monthly alumni e‐newsletters

Obtaining campus privileges such as access…

Receiving incentives for joining (bookstore…

Staying connected to friends and classmates…

Attending member only events

Accessing member‐only merchandise

Access to Nike & Columbia Employee Stores



Q17. What impact does each of the following have in motivating you to continue being a member of the UO Alumni Association? By Era

Slide 49

Current Surveys







Giving back to UO















Q17. What impact does each of the following have in motivating you to continue being a member of the UO Alumni Association? By Geographic Territory Grouped

Slide 50

Current Surveys







Giving back to UO















Q17. What impact does each of the following have in motivating you to continue being a member of the UO Alumni Association? By School

Slide 51

Current Surveys





I did not use the benefitsThere is not enough value to me personally or…

My personal circumstances changedI support UO in other waysI do not live near campus

I am concerned that I will receive solicitations…I do not see the impact of my dues

I do not know how the alumni association…I do not know enough about the alumni…I receive the Oregon Quarterly magazine…

I got the mailing but forgot it or lost itI have little to no relationship to UO

Annual 20% Duck Store DiscountAccess to Nike & Columbia Employee Stores

I was not asked to renewI have access to the UO Alumni Association…Something happened at UO that upset me

I do not think the alumni association uses the…Something happened with a UO student I am…A student I am related to or know well did not…







Slide 52

Lapsed Surveys

I did not use the benefitsThere is not enough value to me personally…


I am concerned that I will receive…I do not see the impact of my dues





I do not think the alumni association uses the…Something happened with a UO student I am…

A student I am related to or know well did…



Slide 53

Lapsed Surveys
















Slide 54

Lapsed Surveys
















Slide 55

Lapsed Surveys





There is not enough value to me personally or…I do not live near campus

I am concerned that I will receive solicitations…I did not use the benefits

I support UO in other waysI do not know enough about the alumni…

I do not know how the alumni association…I have little to no relationship to UO

Since I am an alum, I thought I was a memberI do not see the impact of my dues

My personal circumstances changedI receive the Oregon Quarterly magazine…

I was not asked to joinI have access to the UO Alumni Association…

I got the mailing but forgot it or lost itAccess to Nike & Columbia Employee StoresSomething happened at UO that upset me

Annual 20% Duck Store DiscountI do not think the alumni association uses the…Something happened with a UO student I am…A student I am related to or know well did not…







Slide 56

Never Surveys

There is not enough value to me personally…I do not live near campus

I am concerned that I will receive…I did not use the benefits







Annual 20% Duck Store DiscountI do not think the alumni association uses the…Something happened with a UO student I am…




Slide 57

Never Surveys

















Slide 58

Never Surveys

















Slide 59

Never Surveys





Communication

Study Results

Slide 60

Q23. Please indicate how much each of the following impacts your overall opinion of UO:

Slide 61

87

74

71

72

72

67

66

65

62

‐ 10 20 30 40 50 60 70 80 90 100

Value and respect for degree

History, tradition

Providing scholarships

Accomplishments of students

Campus asthetics (e.g. buildings, grounds, etc.)

School rankings (e.g. U.S. News & World Report)

Accomplishments of alumni

Media visibility (e.g. newspaper, magazine articles, etc.)

Success of athletic teams

Oregon 2013

Percentage of Participants Who Chose Top Two Choices

NoImpact

Significant Impact

Critical Impact

SomeImpact

Q23. Please indicate how much each of the following impacts your overall opinion of UO:

Slide 62


History, tradition



Campus asthetics (e.g. buildings,grounds, etc.)

School rankings (e.g. U.S. News &World Report)


Media visibility (e.g. newspaper,magazine articles, etc.)


NoImpact

Significant Impact

Critical Impact

SomeImpact

Q23. Please indicate how much each of the following impacts your overall opinion of UO:By Era

Slide 63


History, tradition








WWII\Post WWII Woodstock\Vietnam Post WatergateYuppie\End of Cold War Electronic Revolution\Dot‐Com Post 9/11

NoImpact

Significant Impact

Critical Impact

SomeImpact

Q23. Please indicate how much each of the following impacts your overall opinion of UO:By Membership in Alumni Association

Slide 64


History, tradition










History, tradition




School rankings (e.g. U.S. News & WorldReport)


Media visibility (e.g. newspaper, magazinearticles, etc.)



Q23. Please indicate how much each of the following impacts your overall opinion of UO:By Geographic Territory Grouped

Slide 65

NoImpact

Significant Impact

Critical Impact

SomeImpact


History, tradition




School rankings (e.g. U.S. News & WorldReport)


Media visibility (e.g. newspaper, magazinearticles, etc.)



Q23. Please indicate how much each of the following impacts your overall opinion of UO:By School

Slide 66

NoImpact

Significant Impact

Critical Impact

SomeImpact

Academics and classes

Skills and training for career

Exposure to new things

Relationship with the faculty

Relationship with other students

Lessons about life

Traditions or values learned on campus

Admissions process

Orientation for new students

Student employment opportunities

Relationship with administration and staff

Attending athletic events

Attending cultural events including films, lectures, other arts

Opportunity to interact with alumni

Student leadership opportunities

Opportunity to participate in fraternity or sorority

Importance Performance

Q08. How important was each of the following to your experience as a student, and how well did Oregon do at providing them?

Not Important

Poor

SomewhatImportant

Fair

Very ImportantGood

CriticallyImportantExcellent

Slide 67

Importance exceeds Performance

Performance exceeds Importance

Q08. How important was each of the following to your experience as a student, and how well did Oregon do at providing them?Gap Analysis

Slide 68






Lessons about life


Admissions process












Q08. How important was each of the following to your experience as a student, and how well did Oregon do at providing them?Gap Analysis by Era

Slide 69






Lessons about life


Admissions process









Woodstock\ Vietnam and before Post Watergate Yuppie\End of Cold WarElectronic Revolution\Dot‐Com Post 9/11 Post Great Recession



Q08. How important was each of the following to your experience as a student, and how well did Oregon do at providing them?Gap Analysis by Membership in Alumni Association

Slide 70






Lessons about life


Admissions process












Q08. How important was each of the following to your experience as a student, and how well did Oregon do at providing them?Gap Analysis by Geographic Territory Grouped

Slide 71






Lessons about life


Admissions process








Opportunity to participate in fraternity or sororityPortland Eugene and Springfield Salem, Albany, and CorvallisOregon ‐ Not otherwise specified Northern California Southern CaliforniaWashington All other USA locations International (Current Residence)



Q08. How important was each of the following to your experience as a student, and how well did Oregon do at providing them?Gap Analysis by School

Slide 72






Lessons about life


Admissions process








Opportunity to participate in fraternity or sororityCollege of Arts and Sciences College of EducationHuman Development and Performance Lundquist College of BusinessSchool of Architecture & Allied Arts School of Journalism & CommunicationSchool of Law

Correlation AnalysisHighest correlation to “loyalty” across all questions

Slide 73

.00 .05 .10 .15 .20 .25 .30 .35 .40 .45 .50

q07c Responding to new career opportunities

q07a Current work status

q10op Traditions or values learned on campus

q07f Further graduate education

q08ep Serving as ambassadors promoting UO to others

q10mp Lessons about life

q07d Contributing to my community

q08bp Identifying job opportunities for graduates

q10cp Academics and classes

q07e Deepening my understanding and commitment to…

q07b Commitment to continuous education

q08ap Mentoring students

q10lp Skills and training for career

Read the Oregon Quarterly

Read alumni e‐mail

Visit campus

Attend UO sporting events

Visit UO website (uoregon.edu)

Get in touch with other alumni

Visit UO Alumni Association website…

Attend local Alumni Association events

Read UO Alumni Association Facebook posts…

Visit UO Facebook page

Visit Oregon Daily Emeralds on‐line edition or…

Use electronic alumni directory

Use printed alumni directory

Attend class reunions

Volunteer to work on campus or at event


Q21. In your relationship with Oregon, please describe how often you do or have done the following.

Never One time A few times Frequently

Slide 74



Visit campus














Q21. In your relationship with Oregon, please describe how often you do or have done the following.By Era


Slide 75



Visit campus














Q21. In your relationship with Oregon, please describe how often you do or have done the following.By Membership in Alumni Association


Slide 76



Visit campus














Q21. In your relationship with Oregon, please describe how often you do or have done the following.By Geographic Territory Grouped


Slide 77



Visit campus














Q21. In your relationship with Oregon, please describe how often you do or have done the following.By School


Slide 78

Q22. For each of the communication methods listed below, please tell us how important that method is to you and also rate Oregon’s effectiveness in utilizing that method.

Not Important

Poor

SomewhatImportant

Fair

Very ImportantGood


Slide 79

The Oregon Quarterly

E‐mail

University web site (uoregon.edu)

Invitations to alumni activities

Invitations to University activities

Periodic informational communications

Communication regarding services and benefits

UOAA monthly eNewsletter

Alumni web site (uoalumni.com)

UO Facebook Page

UO Twitter feed



E‐mail








UO Facebook Page

UO Twitter feed

All School Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013

Q22. For each of the communication methods listed below, please tell us how important that method is to you and also rate Oregon’s effectiveness in utilizing that method.



Slide 80

Q22. For each of the communication methods listed below, please tell us how important that method is to you and also rate Oregon’s effectiveness in utilizing that method.Gap Analysis By Era



Slide 81


E‐mail








UO Facebook Page

UO Twitter feed

Woodstock\ Vietnam and before Post Watergate Yuppie\End of Cold War

Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession

Q22. For each of the communication methods listed below, please tell us how important that method is to you and also rate Oregon’s effectiveness in utilizing that method.Gap Analysis By Membership in Alumni Association



Slide 82


E‐mail








UO Facebook Page

UO Twitter feed


Q22. For each of the communication methods listed below, please tell us how important that method is to you and also rate Oregon’s effectiveness in utilizing that method.Gap Analysis By Geographic Territory Grouped



Slide 83


E‐mail








UO Facebook Page

UO Twitter feed


Q22. For each of the communication methods listed below, please tell us how important that method is to you and also rate Oregon’s effectiveness in utilizing that method.Gap Analysis By School



Slide 84


E‐mail








UO Facebook Page

UO Twitter feed


Q27. Please indicate your feeling regarding the frequency of the following.

Slide 85

76

75

69

58

42

‐ 20 40 60 80 100

Printed materials from the Alumni Association(magazines, newsletters, etc.)

Email correspondence from UO (newsletters, eventinvitations, etc.)

Solicitations for membership in the Alumni Association

Solicitations for donations from UO (annual fund,support for athletics, etc.)

Information regarding programs such as credit cards,insurance services, travel programs, etc.

Way too much A little too much About right Would welcome more Not nearly enough


Email correspondence from UO (newsletters,event invitations, etc.)

Solicitations for membership in the AlumniAssociation


Information regarding programs such as creditcards, insurance services, travel programs, etc.


Way too much

About rightWould

welcome more

Not nearly enough

A little too much

Q27. Please indicate your feeling regarding the frequency of the following.By Era

Slide 86







Way too much

About rightWould

welcome more

Not nearly enough

A little too much

Q27. Please indicate your feeling regarding the frequency of the following.By Membership in Alumni Association

Slide 87







Way too much

About rightWould

welcome more

Not nearly enough

A little too much

Q27. Please indicate your feeling regarding the frequency of the following.By Geographic Territory Grouped

Slide 88







Way too much

About rightWould

welcome more

Not nearly enough

A little too much

Q27. Please indicate your feeling regarding the frequency of the following.By School

Slide 89

Current and Future Alumni Programs

Study Results

Slide 90

Identifying job opportunities for graduates

Serving as ambassadors promoting UO to others

Mentoring students

Providing financial support for UO (e.g. donations)

Recruiting students

Networking with other alumni

Providing leadership by serving on boards, committees, etc.


Attending general alumni and university events

Volunteering for UO


Q26. How important is it for you and alumni in general to do the following and how well does Oregon do at supporting alumni in doing them?

Not Important

Poor

SomewhatImportant

Fair

Very ImportantGood


Slide 91



Q26. How important is it for you and alumni in general to do the following and how well does Oregon do at supporting alumni in doing them?Gap Analysis

Slide 92



Mentoring students


Recruiting students





Volunteering for UO




Q26. How important is it for you and alumni in general to do the following and how well does Oregon do at supporting alumni in doing them?Gap Analysis by Era

Slide 93



Mentoring students


Recruiting students





Volunteering for UO

Woodstock\ Vietnam and before Post Watergate Yuppie\End of Cold WarElectronic Revolution\Dot‐Com Post 9/11 Post Great Recession



Q26. How important is it for you and alumni in general to do the following and how well does Oregon do at supporting alumni in doing them?Gap Analysis by Membership in Alumni Association

Slide 94



Mentoring students


Recruiting students





Volunteering for UO




Q26. How important is it for you and alumni in general to do the following and how well does Oregon do at supporting alumni in doing them?Gap Analysis by Geographic Territory Grouped

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Mentoring students


Recruiting students





Volunteering for UO




Q26. How important is it for you and alumni in general to do the following and how well does Oregon do at supporting alumni in doing them?Gap Analysis by College

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Mentoring students


Recruiting students





Volunteering for UO


Q20. How would you most like to be contacted by Oregon?

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0102030405060708090

Email Mail Telephone Direct face to face Not at all


Q18. Which of the following best describes the performance of the UO Alumni Association in providing you opportunities to maintain and grow your relationship with the UO?

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101520253035404550


Current Surveys

Woodstock\Vietnam and before

Post Watergate

Yuppie\End of Cold War

Electronic Revolution\Dot‐Com

Post 9/11

Post Great Recession

Q18. Which of the following best describes the performance of the UO Alumni Association in providing you opportunities to maintain and grow your relationship with the UO?By Era

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Current Surveys


Portland




Northern California

Southern California

Washington



Q18. Which of the following best describes the performance of the UO Alumni Association in providing you opportunities to maintain and grow your relationship with the UO?By Geographic Territory Grouped

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Current Surveys


College of Arts and Sciences

College of Education

Human Development and Performance

Lundquist College of Business

School of Architecture & Allied Arts

School of Journalism & Communication

School of Law

Q18. Which of the following best describes the performance of the UO Alumni Association in providing you opportunities to maintain and grow your relationship with the UO?By School

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Current Surveys


Q19. What are barriers to your participation in alumni activities?

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35% 39%22%

36%

6%18%

50%

21% 25%33%

1%16%

0%

20%

40%

60%

80%

100%

Time or other

commitm

ents

Cost of event

Value (cost compared to

benefit)

Type or subject matter of

the event

Do not know anyone

I would not m

ake adifference

Just do not want to

Geographical distance

Concern about futuresolicitation

Family com

mitm

ents

Job commitm

ents

Not interested in U

O

Do not know how

to getinvolved

Oregon Comps Oregon 2004

Oregon 2008 Oregon 2013

Q19. What are barriers to your participation in alumni activities?By Distance from Current Residence

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within 10 miles 11‐50 miles 51‐100 miles 101‐250 miles Over 250 within US Over 250 outside US

Q19. What are barriers to your participation in alumni activities?By Era

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Woodstock\Vietnam and before Post Watergate Yuppie\End of Cold War


Q19. What are barriers to your participation in alumni activities?By Membership in Alumni Association

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Q19. What are barriers to your participation in alumni activities?By Geographic Territory Grouped

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Q19. What are barriers to your participation in alumni activities?By School

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College of Arts and Sciences College of Education

Human Development and Performance Lundquist College of Business

School of Architecture & Allied Arts School of Journalism & Communication

School of Law

Q07. In which of the following organizations/activities did you participate as a student?

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24%

33%

10%14%

26%

13%

34%29%

10% 10% 8% 9%

0%

10%

20%

30%

40%

50%

60%

Honor society

Fraternity or sorority

Intramural, club, or

university…

Intercollegiateathletics

Music, theater, or art

Community service

Religiousorganizations

Residence halls

Professional orcareer related…

Academic clubs

Ethnic and culturalcenters

Student media

(newspaper, radio,…

Student government

Oregon Comps Oregon 2004Oregon 2008 Oregon 2013

Q07. In which of the following organizations/activities did you participate as a student?By Era

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Q07. In which of the following organizations/activities did you participate as a student?By Membership in Alumni Association

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Q07. In which of the following organizations/activities did you participate as a student?By Geographic Territory Grouped

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20%

30%

40%

50%

60%

Portland Eugene and Springfield Salem, Albany, and Corvallis

Oregon ‐ Not otherwise specified Northern California Southern California

Washington All other USA locations International (Current Residence)

Q07. In which of the following organizations/activities did you participate as a student?By School

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College of Arts and Sciences College of Education

Human Development and Performance Lundquist College of Business

School of Architecture & Allied Arts School of Journalism & Communication

School of Law

Portland Questions

Study Results

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Q15

Q30, Q32, Q33: Portland specific questions

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Q30. Have you heard of University of Oregon academic programs based in Portland?

Q32. Have you heard of an event hosted by the university in Portland? If so, what kind

of event?

Q33. Have you visited the White Stag Block to visit the UO?

Portland Surveys

Q30, Q32, Q33: Portland specific questions By Era

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Portland Surveys



of event?


Q30, Q32, Q33: Portland specific questions By Membership in Alumni Association

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Portland Surveys



of event?


Q30, Q32, Q33: Portland specific questions By School

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College of Arts and Sciences College of Education Human Development and PerformanceLundquist College of Business School of Architecture & Allied Arts School of Journalism & CommunicationSchool of Law

Portland Surveys



of event?


Q34. If you visited the White Stag block to visit the UO, please indicate why you visited:

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5%

10%

15%

20%

25%

30%Shopped at the Duck Store

Visited an art exhibition at the White Box

Attended a lecture

Attended a meeting

Review student work or met with a student

Attended an alumni event

Went to a watch party

Portland Surveys

Q34. If you visited the White Stag block to visit the UO, please indicate why you visited: By Era

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Woodstock\Vietnam and before Post Watergate Yuppie\End of Cold War


Portland Surveys

Q34. If you visited the White Stag block to visit the UO, please indicate why you visited: By Membership in Alumni Association

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Portland Surveys

Foundation ConceptsAlumni Partnership Model

©

Show you care –use a high‐quality

process

Let them know that you heard what

was said

Take action in a way that demonstrates you care about their opinion

Solidify and institutionalize by checking back to see what changed

Initiate the process by asking their

opinion

Initiate the process by asking their

opinion

Alumni feedback is not a one‐time event, but rather an ongoing process of measurement, action, and re‐measurement.

Slide 121

Top level Action Items

• Feedback to the alumni• Programs and communications targeted to the minus‐two/plus‐

three– Increase brand of Alumni Association and Alumni on campus– Invite young alumni to as many events as reasonable and follow‐up

after the event with stories about what happened at the event– Create a sense of “event” for virtual activities including the survey

process and follow‐up (watch response rate in the next survey to determine if this was successful)

• Increase and broaden understanding of the benefits of being an Alumnus/a

• Targeted communications focusing on successful outcomes from events

• Build campus coalitions around alumni by sharing and discussing data

Slide 122

Robert ShossTel: (713) 527‐0078 Fax: (713) 524‐[email protected]

Contact Information

Slide 123

download the results of the alumni attitude survey (pdf)

Documents