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M E D I A K I T 2 0 1 2

Private islands

REACHING THE MOST AFFLUENT AND INFLUENTIAL

PRIVATE ISLANDS INC.

67 McCaul Street

Toronto, Ontario

M5T 2W7

ANDREW WELSH

tel 1 647 477 5581, ext 111

fax 1 416 203 0861

advertising@privateislandsinc.com

www.privateislandsmag.com

www.privateislandsonline.com

www.privateislandsinc.com

THE PREMIER FIRM FOR PRIVATE ISLAND MARKETING AND SALES

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REDEFINING THE LUXURY

DEMOGRAPHIC

Private Islands Inc. is the premier international firm for anyone

interested in buying, selling, renting or marketing a private

island. Our experience, connections and innovative media

platforms have helped us to become leaders in the industry

and the definitive resource for information on every aspect of

island properties.

Private Islands’ growth and product offerings have been

dictated by the demands of our clients. What began as a

monthly newsletter grew into a highly sought after annual

catalogue of island properties. Over time the catalogue

evolved into Private Islands Online: a powerful, searchable,

image-rich website exclusively dedicated to buying, selling

and renting private islands.

In response to the appeals of our 50,000 opted-in newsletter

subscribers, 4 million unique annual site visitors and

thousands of clients, Private Island Magazine was launched

in 2009. The resulting 108 page, high-gloss 11x14 inch

publication includes informative articles, interesting features

and a selection of the most beautiful and sought after islands

on the market - including islands not available anywhere else.

Islands are our business, the world’s elite are our clientele,

our brand and tailored solutions are what sets us apart –

We are Private Islands.

CAYE CHAPELBelize, Central America

Offered at US$ 45 Mil l ion

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Business Owner or Entrepreneur

Executive Positions

Our clients are individuals who possess the

affluence, adventurous personality traits and

social connectedness to spark trends. They are

celebrities, executives and other high-profile, high

net worth individuals who long for new challenges

and experiences. While they may have come

from various walks of life, they now possess the

wealth and desire for new experiences as well as

the need for the seclusion and privacy our islands

afford them. Entrepreneurial, international,

influential and independent, Private Islands’

clientele actively seek the road less travelled as

a way to differentiate and distance themselves

from the crowd.

ADVENTUROUS. AFFLUENT. INFLUENTIAL: OUR READERS ARE YOUR CUSTOMERS

BALICEAUX ISLANDGrenadines, Caribbean

320 acres

Offered at US$ 30 Mil l ion

More than a stand alone website or magazine, Private Islands Inc. is the

parent company for Private Islands Online and Private Islands Magazine

as well as for the Virtual Island Broker, Private Islands Blog, Jobs,

Forum and Newsletter. Quite simply, our business is islands. Every

day we communicate with and assist individuals, corporations, media

publications and luxury real estate brokers with queries relating to

islands and island ownership. Because we own and operate the highest

ranked websites and the only magazine exclusively catering to island

sales and rental; if an individual is looking to buy, sell or rent an island

property they will undoubtedly find themselves on one of our sites or

reading a copy of our magazine.

Reach more of the right kind of client with Private Islands Inc.

THE PREMIER INTERNATIONAL FIRM FOR PRIVATE ISLAND MARKETING AND SALES

Great Whale CayBahamas, Caribbean

850 acres

Price Upon Application

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PRIVATE ISLANDS MAGAZINE

Every issue of Private Islands Magazine offers 100+

thick, glossy pages of high-impact, stunning imagery

and insightful articles relating to island real estate and

travel. Published bi-annually, this over-sized, 11 x 14

inch perfect-bound publication shines a spotlight on

the most luxurious properties from every island region

from all corners of the globe. The magazine’s exclusive,

inimitable content, bold layout and hefty page count

excites the eye and maximizes readership and readers

per copy.

Private Islands’ knowledgeable editorial staff delivers

in-depth stories and interviews that cannot be found

anywhere else; including content relating to industry

insiders, island history and ownership as well as the

hottest new investment opportunities and development

projects.

Entering into our fourth year of publication, Private

Islands Magazine is the definitive voice for the island

industry and the perfect vehicle to deliver your message

to the ultra-affluent.

Great Whale CayBahamas, Caribbean

850 acres

Price Upon Application

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PRIVATE ISLANDS ONLINE

A veritable institution in the luxury property

industry, Private Islands Online (PIO) is the only

international real estate web portal exclusively

dedicated to island properties. Established

in 1999, PIO is the first service to unite and

categorize the otherwise fragmented and

disparate island marketplace.

With 500+ islands for sale, this fully searchable

and interactive site is usually the first and

very often the only place prospective island

owners go to begin discovering their dream

property. Our upgraded website expands on

the features that have made PIO the go to

source for anyone interested in buying island

property.

In addition to being the only comprehensive

information source for articles, advice and

resources on all aspects of island living, PIO is

a powerful advertising platform that reaches

more than 4 million visitors annually. Private

Islands is a refreshing solution for advertisers

seeking to connect with the wealthiest subset

of internet users.

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ISLANDS FOR RENT

PIO’s: Islands for Rent website helped shaped

the growing trend of entire island rental and

we are constantly adding new destinations to

keep our clients coming back for more. With

more than 250 stunning private islands and

resorts spanning the globe, Islands for Rent

is the exclusive destination finder showcasing

some of the world’s most unique vacation

properties.

Less than a decade ago it was next to

impossible to rent an entire island; today,

there is an island ideally suited to every taste,

budget and destination, from sumptuous 6

star luxury to rustic Robinson Crusoe-esque

survival. Private island rental is a high-growth

industry and the ideal way to “test drive” the

suitability of island ownership.

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CUSTOM SPONSORSHIPS

Over the past decade the strength of our brand has

enabled Private Islands to grow into the most dominant

and influential platform in niche luxury real estate.

Today, Private Islands is leveraging the strength of our

brand and seeking to build and maintain long-term,

mutually beneficial partnerships with a select number

of advertisers. Private Islands knows how to create

one-of-a-kind advertising across different platforms.

We also offer custom landing pages and micro-sites

on our Private Islands networks and sectional or entire

issue sponsorship in our magazine. From small budget

start-ups, to boutique luxury retailers, to high-end,

mainstream product and service providers, we will

work with you to tailor a campaign that targets the

customers you are trying to reach.

PRIVATE ISLANDS NEWSLETTER

With more than 50,000 opted-in subscribers, the Private Islands newsletter is the information source

of choice for prospective island owners and travel enthusiasts. Our subscriber list consists of the

wealthiest and most interesting of personalities, including C-Level decision makers, politicians,

celebrities and even royalty.

Issued every month, our newsletter highlights six unique properties and informs our subscribers

about Private Islands’ newest projects, the trendiest up and coming investment regions as well

as the latest offerings from our advertising partners. Now entering into its tenth year, the Private

Islands Newsletter is both an exceptionally successful advertising tool and a highly targeted means

of keeping in touch with our international network.

NORTH ISLANDSeychelles, Afr ica

Offered at US$ 50,000 per night

NORTH ISLANDSeychelles, Afr ica

Offered at US$ 50,000 per night

OUR RELATIONSHIPS

We work with our many long-term clients on virtually every aspect of their

private island, resulting in the strongest of client loyalties. Our relationships

and brand strength are your gateway to those elusive, affluent individuals

who have the potential not only to become your clients, but also key

evangelists for your luxury brand.

While the relationships we create with our clients are the foundation of our

business, the bonds we build with our advertisers and sponsorship partners

are equally important. Private Islands offers the same one-on-one service

to our advertisers that we do to our clients. By employing cross platform

marketing, only allowing one advertiser from each product category and only

targeting markets that show the most interest in purchasing, we are better

able to afford you the maximum return on your advertising investment.

We care about the quality and effectiveness of our advertisers and are

seeking complimentary brands that are interesting to our demographic. In

an effort to attract appropriate advertisers, Private Islands offers price points

and media packages that promote long term partnerships and superior

return on investment.

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P R I V A T E I S L A N D S M A G A Z I N E - D E M O G R A P H I C S

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Own 2 or More Residences

Own 3+ Residences

Own 3 Residences

Own 2 Residences

KEY DEMOGRAPHICS

Median Age - 45 Years

Male/Female Ratio - 76/24

Average HHI - US$ 1,200,000

Graduated from College/University - 88%

Entrepreneurs and Business Owners - 79%

READERSHIP

Reported Reading Full Issue - 82%

Average Time Reading each Issue - 80 minutes

INTERNATIONAL TRAVELERS

Plan on Taking 2 or more International Trips - 91%

Plan on Taking 3 or more International Trips - 40%

Average Spent on most Recent Vacation - US$ 22,000

Source: Pr ivate Is lands Inc. Survey 2011

PROPERTY OWNERSHIP

Average Value of Primary Residence - US$ 1,700,000

Plan to Purchase Waterfront Property within a Year - 88%

WE ASKED OUR READERS:

When considering a secondary property purchase,

rank the importance of the following criteria:

1) Waterfront Property or Private Island - 100%

2) Location and Travel Time - 85%

3) Price - 15%

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Over 90% of our readers own 2 or more properties

PRIVATE ISLANDS INC.

67 McCaul Street

Toronto, Ontario

M5T 2W7

ANDREW WELSH

tel 1 647 477 5581, ext 111

fax 1 416 203 0861

advertising@privateislandsinc.com

www.privateislandsmag.com

www.privateislandsonline.com

www.privateislandsinc.com

NAUTILUS ISLANDMaine, USA

For Sale: US$ 10.6 Mil l ion

For Rent: US$ 16,000 per week

WHITE ISLANDGrenada, Caribbean

Offered at US$ 4.9 Mil l ion

P R I V A T E I S L A N D S M A G A Z I N E - D E M O G R A P H I C S

NAUTILUS ISLANDMaine, USA

For Sale: US$ 10.6 Mil l ion

For Rent: US$ 16,000 per week

SCOTT ISLANDBC, CANADA

Offered at US$ 4.9 Mil l ion

WHITE ISLANDGrenada, Caribbean

Offered at US$ 4.9 Mil l ion

MUSHA CAYBahamas, Caribbean

For Rent: US$ 38,000 per night

Private Islands offers price points and media packages

that promote long term partnerships and superior return

on investment.

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AD SIZE 1x 2x 3x 4x

FULL PAGE US$ 4,850 US$ 4,365 US$ 4,122 US$ 3,880

HALF PAGE US$ 2,750 US$ 2,475 US$ 2,337 US$ 2,200

TWO PAGE SPREAD US$ 8,500 US$ 7,650 US$ 7,225 US$ 6,800

INSIDE FRONT COVER US$ 6,062 US$ 5,455 US$ 5,152 US$ 4,849

INSIDE BACK COVER US$ 5,577 US$ 5,017 US$ 4,740 US$ 4,461

OUTSIDE BACK COVER US$ 7,275 US$ 6,547 US$ 6,183 US$ 5,820

2012 PRINT MAGAZINE RATES

CLOSING DATES

AD SIZEISSUE SPACE DEADLINE MATERIAL DEADLINE

Spring/Summer September 15 October 1

Fall/Winter April 15 May 1

Please call to discuss our custom multi-platform sponsorships

P R I V A T E I S L A N D S M A G A Z I N E - R A T E C A R D

1 3The Publisher reserves the right to approve all advertising material and to reject any advertisement at any time. All rates, billing procedures, mechanical

requirements per current rate card apply unless other arrangements have been made with your account rep.

AD CREATION

Let our in-house designers put together the perfect ad for you.

Flat fee ad creation: US$ 500

ELECTRONIC TRANSFER

Material sent through to our FTP site should be zipped in order

to prevent file corruption.

To log onto the FTP server, use your FTP software and log on to:

FTP address: ftp.privateislandsmag.com

User name: advertiser@privateislandsmag.com

Password: privateislands

Directory: upload

MATERIAL DELIVERY

Please send all advertising material, contracts and

insertion orders to the address below by

the respective closing dates.

PRIVATE ISLANDS MAGAZINE

67 McCaul St. - Toronto, Ontario M5T 2W7 - Canada

Tel: 647.477.5581, EXT 111 - Fax: 416.203.0861 -

Email: advertising@privateislandsinc.com

NON BLEED BLEED

FULL PAGE 9” x 11.625” add 0.125” on all sides

HALF PAGE 4.5” x 11.625” add 0.125” on all sides

DOUBLE PAGE 18” x 11.625 add 0.125” on all sides

MECHANICAL REQUIREMENTS

We accept InDesign files with supporting documents and high-res PDF files

• All ads must have 0.125” bleed on all 4 sides

• Private Islands is printed at a resolution of

300dpi/150lpi and perfect bound

• Do not use RGB art, keep all colours CMYK

A D S I Z E S A N D M E C H A N I C A L R E Q U I R E M E N T S

1 40 50000 100000 150000 200000

Luxury Homes

Christies Great Estates

LuxuryRealEstate.Com

Private Islands Online

Realtor.Com

Google

W E B S I T E D E M O G R A P H I C S - R E A L E S T A T E A N D T R A V E L

• With a high Alexa ranking, top status on all

leading search engines and yearly traffic com-

parable to that of the leading luxury real estate

website, our online presence is unsurpassed.

To illustrate the strength of our brand: the lead-

ing luxury real estate website lists over 50,000

properties with a comparable number of site

visitors to Pivate Islands. We receive more than

4 million visitors a year, with only 600 proper-

ties for sale.

• Private Islands is the foremost resource for

major media publications from around the

world looking for information on private islands.

Private Islands Inc. receives an average of 8

requests for involvement from the media each

week. Our media presence is a key method of

actively raising awareness of private islands.

Our company has been featured in virtually

every major publication, including Forbes.

com, CNN.com, The NewYork Times, The Wall

Street Journal and Time Magazine, as well

as top international magazines, websites and

newspapers.

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Realtor.com 729

Private Islands 44,084

Luxury Real Estate 53,131

Christies Great Estates 148,000

Luxury Homes 175,803

Daily Page Views 134,698

Monthly Page Views 4,575,643

Daily Visitor Sessions Daily Unique Visitors

10,230 7,800

WEBSITE STATISTICS

ALEXA PAGE RANK

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P R I V A T E I S L A N D S O N L I N E - A D V E R T I S I N G P L A C E M E N T S

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1. TOP BANNERVery prominently placed at the very top of the home page and

all inner pages.

Size: 728 x 90 pixels

Offered at US$ 15 CPM (cost per thousand impressions)

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2. CONTENT BANNERPlaced on Home Page and all inner pages to the centre right.

Offered at US$ 15 CPM (cost per thousand impressions)

3. SECTION SPONSORSHIPA selection of islands featured on the homepage and feature

slide-show that fit into the branding needs of sponsorship.

Offered at US$ 1000 per/week

4. SITE SPONSORSHIP

Sponsor’s clickable logo on the bottom left footer of every page.

Offered at US$ 10,000 per month

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5. NEWSLETTER ADVERTISING

Sponsor’s clickable logo on the bottom left footer of every page.

Prices starting from US$ 1,500 per insertion

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67 McCaul Street

Toronto, Ontario

M5T 2W7

Andrew Welsh

tel 1 647 477 5581, ext 111

fax 1 416 203 0861

advertising@privateislandsinc.com

www.privateislandsmag.com

www.privateislandsonline.com

www.privateislandsinc.com