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Practical Advice for Men
Gentleman Norman and Laura Martella, Co-Authors
12 year old Pomeranian, Gentleman Norman, offers practical advice for men on grooming and
wardrobe, relationship maintenance and manners through his beautifully photographed coffee
table book. “How To Be A Man.” Ladies everywhere are waiting in line for a pawtographed copy and
a glimpse of this media mogul. This fun-loving book is the perfect gift for people of all ages. The
Gentleman Norman brand reminds us of the significance of Style, Manners and Charity in our lives.
Gentleman Norman has a loyal Facebook following , 3,000 Twitter followers, has appeared on Good
Morning America and was the lead story in the Huffington Post December 2012.
www.GentlemanNorman.com I [email protected] I PO Box 1727 Rancho Santa Fe, CA 92067
GENTLEMAN NORMAN EDUCATES MEN ON “HOW TO BE A MAN”
Pomeranian Pup Puts His Paws to Paper in Newly Released Book: Gentleman
Norman: How to be a Man SAN DIEGO, CA – May 22, 2012 Pint-sized Pomeranian and newly
crowned author, Gentleman Norman, as he is famously known, is pleased
to announce the release of his first book, Gentleman Norman: How to Be
a Man. From grooming and wardrobe, to relationship maintenance and
manners, the book details the fundamental qualities of a true gentleman
and demonstrates the virtues that every respectable gentleman must
possess.
From canine confidante to established author, Norman is ready to share
his well-bred secrets with the world. Full of wisdom, panache and
confidence, Norman’s beautifully photographed coffee table book draws
upon his own twelve years of life experience - eleven of which are
marked by a remarkable friendship with loving owner, Georgia native and
Rancho Santa Fe, California resident, Laura Martella. After a difficult
divorce and the death of her mother from Alzheimer’s disease in 2011,
Martella developed the idea of a book about traditional values and good
old-fashioned manners. A therapeutic process for both Martella and
Norman, Gentleman Norman: How to be a Man offers readers a tongue-and-cheek guide to good form,
proving chivalry need not - and should not - die.
Accustomed to the VIP list and a beloved regular at San Francisco’s prestigious Fairmont Hotel, Norman has
charmed his way into the hearts of Americans everywhere. Young whippersnappers don’t threaten his larger
than life personality, and he sure isn’t afraid to wear pink - provided it’s cashmere, of course.
From accompanying Martella on shopping trips to helping her through tough times, the pooch full of
personality and compassion, knows how to work a room, lend a thoughtful paw and has table manners better
than most people. This mini mogul realizes big isn’t about the size, but rather the attitude and heart. Martella
and Gentleman Norman are giving back to a cause close to both of their hearts and will be donating a portion
of book sales to the Alzheimer’s Association San Diego/Imperial Chapter.
Gentleman Norman: How to be a Man is available for purchase at select retailers in California and nationwide
at www.gentlemannorman.com. MSRP: $34.00. For additional information on Gentleman Norman, please visit
his Facebook page and follow him on Twitter at @GentlemanNorman.
###
Authors Laura Martella and Gentleman Norman will be present at the following
upcoming events in California, New York and Georgia:
Thursday, May 2, 2013
Honorary Chair, Leap Into Fashion
7:00 –10:00 p.m.
421 W B St
San Diego, CA 92101
Friday, March 29, 2013
Easter Event
The Cloister at Sea Island, Georgia
100 Cloister Drive
Sea Island, GA 31561
Thursday, March 21, 2013
Special Appearance
Rooftop Couture Fashion Show
W San Diego
421 W B St
San Diego, CA 92101
Tuesday, March 19, 2013
Special Appearance
Cherry Blossoms in Springtime!
US Grand Hotel
326 Broadway
San Diego, CA 92101
Friday, February 8, 2013
New York Pet Fashion Show Event
Booth with Diamonds in the Ruff
Hotel Pennsylvania – 18th Floor
401 7th Avenue
New York, NY 10001
Saturday, February 2, 2013
Book Signing, Circa On Cedros
1:00 – 3:00 p.m.
143 S Cedros Ave
Solana Beach, CA 92075
Friday, November 23, 2012
Book Signing
Gump’s San Francisco
135 Post Street
San Francisco, CA 94108
Friday, October 13, 2012
Book Signing, 12:00 – 2:00 p.m.
Gump’s San Francisco
135 Post Street
San Francisco, CA 94018
Thursday, October 11, 2012
Book Signing, 1:00 – 3:00 p.m.
Neiman Marcus, Beverly Hills
9700 Wilshire Boulevard
Beverly Hills, CA 90212
Sunday, September 9, 2012
“Weekends with Locals” Book Signing
12:00 – 2:00 p.m.
Warwick’s La Jolla
7812 Girard Avenue
La Jolla, CA 92037
Thursday, September 6, 2012
Fashion’s Night Out, Book Signing
6:00 – 8:00 p.m.
Neiman Marcus, Fashion Valley
72027 Friars Road
San Diego, CA 92018
Thursday, July 19, 2012
12:00 – 2:00 p.m.
Book Signing
Neiman Marcus, San Francisco
150 Stockton St
San Francisco, CA 94108
GENTLEMAN NORMAN SUCCESSFULLY TEACHES AMERICA
“HOW TO BE A MAN”
Pint-sized Pomeranian Pup and Author Celebrates a Successful Year of Raising
Awareness for the Alzheimer’s Association
SAN DIEGO, CA – Jan. 25, 2013 Pomeranian and author, Gentleman Norman, is pleased to
announce his larger-than-life track record in 2012. Gentleman Norman, author of Gentleman
Norman: How to be a Man, has taught America’s finest on all things grooming and
wardrobe, relationship maintenance and manners, and most importantly, spent the better
half of 2012 demonstrating the virtues that every respectable gentleman must possess.
From canine confidante to established author, Norman has been sharing his well-bred
secrets with the world. Accustomed to the VIP list, a stint on Good Morning America, a cover
model for the iconic Gump’s holiday catalog, and a beloved regular at San Francisco’s
prestigious Fairmont Hotel, Norman has charmed his way into the hearts of Americans
everywhere.
Martella and Gentleman Norman will continue to spread awareness for the Alzheimer’s
Association through the sale of their book, a cause very close to Martella and Gentleman
Norman.
Gentleman Norman: How to be a Man is available for purchase at select retailers in
California and nationwide at www.gentlemannorman.com. MSRP: $34.00. For additional
information on Gentleman Norman, please visit his Facebook page and follow him on Twitter
at @GentlemanNorman.
Authors Laura Martella and Gentleman Norman’s accomplishments in 2012 and upcoming
appearances in 2013 include:
Gentleman Norman and Laura Martella were awarded Best Dressed of 2012 by
Leonard Simpson’s 10 Best Dressed Awards.
Gentleman Norman graced the cover of the iconic Gump’s Holiday Catalog.
Gentleman Norman hosted a holiday tea and book signing at The Hotel Plaza
Athénée in New York City, and might we add, he was a highlight on the
Huffington Post the morning of the tea.
Gentleman Norman will be the featured dog as the model for New York’s
Fashion Dog Show in conjunction with the Westminster Dog Show in February
2013.
Gentleman Norman has been invited to attend fashion week events on
Madison Avenue in New York City...how can we say no? Fashion is his thing.
Gentleman Norman is making a special appearance on Cedros Avenue, a
design district close to his home, to help men know what women really want for
Valentine’s Day.
Gentleman Norman is stopping by his hometown news station, UT-TV, on
Valentine’s Day for a special love segment.
Gentleman Norman and little brother, Howard, are appearing at the private
club and resort, The Cloister at Sea Island.
Holding five separate events in San Francisco, from Gump’s and Neiman Marcus
to the Fairmont Hotel, Gentleman Norman has become quite the connoisseur of
luxury travel.
Let’s not forget about our multiple trips to New York City and our event at
Neiman Marcus Beverly Hills. We wonder where we will be off to next...
In true celebrity fashion, Gentleman Norman’s taste in hotels is exquisite. Some of the luxury,
pet friendly hotels he is affiliated with are:
Fairmont San Francisco
Peninsula Beverly Hills
Plaza Athénée New York
La Valencia, San Diego
The Cloister at Sea Island, Georgia
Rancho Valencia, San Diego
###
AUTHOR
LAURA MARTELLA
Laura Martella is the pure essence of style and grace. A native
of Atlanta, Georgia, Laura has always had a sensitive
appreciation for the value of beauty in all aspects of her life. A
lover of interior design and fashion, she is also a woman who has
an inherent understanding for the value of impeccable manners.
There is a certain effortlessness in her ability to make people feel
at ease; southern hospitality if you will. With this in mind, it will
come as no surprise that the book collaboration between she
and her beloved Pomeranian, Gentleman Norman is a tutorial
on just that; how to be a gentleman.
Laura's book, Gentleman Norman: How to be a Man is a project
full of passion. It was inspired by the loss of her mother Patricia
Zweig, to Alzheimer’s disease early in 2011. Laura began working on the book in the fall of
that year, after enduring her mother’s seven year battle with the disease. As the only child,
Laura was committed to the task of making the decisions that would impact the last years of
her mother's life. The creation of the book was a natural segue allowing Laura to explore all
of her assets, which hadn't been tapped into since her earlier work as a fashion coordinator.
As the creative director of the book, Martella visualized and styled every vignette and wrote
each line of clever repartee. While overseeing the publishing details, her keen attention was
focused on every subtle nuance throughout the process. Each meticulously crafted
photograph features Gentleman Norman with an elegant yet unidentified woman in
beautiful surroundings – a nod to Laura’s appreciation for aesthetics. Laura weaved
sentimental touches throughout the book as well. In honor of her father’s service, Laura
incorporated a touching vignette with a World War II veteran. Ultimately, it was Martella’s
goal to position Norman as an approachable and lovable face to raise awareness for a
devastating disease.
In honor of Norman’s twelfth birthday this year, Martella has
launched a national book tour, sharing Norman’s practical
advice for the modern day man. Clearly the timing is right to
share his wisdom with the world, as the book has received
praise across the board. From Good Morning America
correspondent Lara Spencer, to an enthusiastic endorsement
from the esteemed Tom Wolfe (America’s First Concierge) it has
been touted and tweeted about.
Currently when Laura isn't busy making appearances around
the country, she's enjoying her time at home in Rancho Santa
Fe, California. There, Mrs. Martella is focused on making a
beautiful home for her husband Mike, her other Pomeranian
Howard and of course... Norman.
Gentleman Norman is no stranger to the press. He appeared on Good Morning America
with Lara Spencer, graced the cover of the iconic Gump’s holiday catalog and was
recognized as “Most Loved Pet” in The Book by Neiman Marcus.
On the local level, Gentleman Norman has been featured in Riviera San Diego, Ranch &
Coast and Fine Magazine.
Media Quotes
“This is Gentleman Norman and he has a book out. In fact, he is his own man. A portion of the
proceeds goes to support the Alzheimer’s Association San Diego.”
-Lara Spencer, Good Morning America
“Fist-pumping, flip flop-wearing guys today could learn a thing or two from this stylish 12-year-old
Pomeranian who is more polished than Prince William — and more adorable than Justin Bieber.”
-Jennifer Gimbel, Babble.com
“Well, Boo better make room, because there’s another pup claiming a slice of his turf (ruh-roh!).
Enter, Gentleman Norman.”
-Angela Tafoya, Refinery29
“Alright, well it is everything that I feared it was going to be…we are going to have a dog…telling
us how to be like a man.”
-Marc Bailey, CW6 San Diego
“Gentleman Norman is a dog…and he is not just any dog, he’s a 12 year old Pomeranian who
has a teddy bear cut… which makes him look like a teddy bear, and he is absolutely stellar.”
-Keith “Madison” Miller, KPRI 102.1 FM
“Some men might not like the idea of learning about manners and grooming from a dog, but in
the case of Gentleman Norman they might change their minds.”
-Kathy Day, Rancho Santa Fe Review
“A new book teaching men of all ages lessons on how to be a gentleman.”
-Bridget Naso, KUSI News
“Norman knows exactly what to do in every situation. Norman is the perfect person to teach other
people how to behave.”
-Tom Wolfe, America’s First Concierge
Everybody goes crazy when Norman comes into the Hotel. Norman is really part of the Fairmont
San Francisco family.”
-Thomas Klein, The Fairmont San Francisco General Manager
Gentleman Norman has 3,000 Twitter followers and a loyal Facebook following. All
Facebook posts average over 100% saturation of impressions within the Facebook fan
base due to the incredible amount of activity.
Facebook.com/GentlemanNorman
Twitter.com/GentlemanNorman
Pinterest.com/GentlemanNorman
Youtube.com/GentlemanNorman
Instagram @GentlemanNorman
GENTLEMAN NORMAN FACT SHEET
Gentleman Norman
A guide with practical advice for the modern man; all from the
perspective of Gentleman Norman. The brand new coffee table
book highlights gentlemanly advice from grooming and wardrobe
to relationship maintenance and manners.
National Launch: May 2012
Publisher:
Co-authors:
Gentleman Norman LLC
Laura Martella and Gentleman Norman
Contributing
Photographers:
John Riedy Photography, Brianna Caster Photography, Coast
Highway Photography and Bob Snell Photography
Book Construction:
8 1⁄2 x 10 in, 92pp, 56 color photographs, hardcover
Price MSRP: $34.00 U.S. / $42.00 Canada
ISBN: 978146752902
Gentleman Norman
Website:
http://www.gentlemannorman.com/
Available for
Purchase:
The beautiful coffee table book is available for purchase at Neiman
Marcus, select retailers in California and nationwide at
www.gentlemannorman.com.
To place an order on
Amazon:
Gentleman Norman: How to be a Man is available for purchase on
Amazon.
Phone Number:
858.752.4161
Contact Information: Gentleman Norman, LLC.
Laura Martella
P.O. Box 1727
Rancho Santa Fe, CA 92067
www.facebook.com/GentlemanNorman
www.twitter.com/GentlemanNorman
@GentlemanNorman