dovely records, inc
DESCRIPTION
TRANSCRIPT
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Dovely Records,
Inc.Logo Presentation
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Dovely Records, Inc.Name Significance
Dove• Pure.
• Lovely in the sight of the Lord.
• A bird to symbolize flying and reaching new heights.
Lovely• Beautiful.
• Encouraging.
• Inspiring.
• Powerful.
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LogoWe chose this Abstract/Symbolic
Logo because we believe that since we are spiritual and inspirational a
dove would symbolize flying.
We chose the color purple because it signifies royalty and represents a
kingdom, this for us being the Kingdom of God.
The size is humble we blew it up here so that the true essence of it
could be obtained.
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Competitor Sparrow
Records Logo
Click icon to add picture
Sparrow Records logo is a black sparrow which is said to
represent God’s affairs.
The color being black to us signifies death.
We want to promote life and spiritual reliability.
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Inspirational Logo
Click icon to add picture
We found the Halo concept of this logo to be great and
would possibly like to incorporate a Halo in ours at
some point.
Once again though we found black to be an inappropriate color for representing God’s
work.
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Corporate Culture
• We want to promote a spiritually sound family atmosphere for our customers and employees.
• We want to be depended on to provide a product that inspires and creates positive change.
• We want to promote the Word of God through song.
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Corporate Culture
Values• We value the lives
and spiritual beliefs of others.
• We respect all religions.
• We appreciate the differences and creative talent that people bring to the table.
Beliefs• We believe in the
Trinity.
• We believe that God has a purpose for everyone.
• We believe that life without spiritual inspiration is not healthy.
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Corporate Vision
• Helping People.
• Healing those that are spiritually wounded.
• Giving people hope.
• Encouraging faith.
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Mission Statement
To promote new Christian artists’ with a positive life-affirming message to people of all ages.
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Mission Statement Effectiveness
• It is short and to the point.
• It is positive statement that confirms our intent.
• It will let the customer know about a product line before they buy it.
• It will show that we have our customers and artists’ in mind.
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Mission Communicated
Where• Within the Company.
• Different forms of media.
• Publicly.
• Interviews.
• Presentations.
How• Main Lobby plaque.
• Internet/Web Site.
• Magazines.
• Power Point.
• Keynote.
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Imperative TaglineFly with Dovely!
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Tagline Effectiveness
• It speaks directly to the customer.
• It can also be observed and adopted by artists’.
• It is basic but powerful.
• It let’s our companies good intentions be known upfront.
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Tagline Purpose
• To show our purpose.
• To stay in line with the mission statement.
• To stay to sync with the name itself.
• To command action.
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Sparrow Records
• Could not find a tagline
• Unable to find mission statement.
• Unable to establish their purpose.
• Found them not to be transparent.