doug’s glass
TRANSCRIPT
Doug’s Glass
Pipe Maker – Glass Blowing Artist
Veteran Owned
Handmade in the U.S.A.
Introduction:
• The Glass Pipe consumer market is growing• Driven by the public acceptance and
legalization of Cannabis
• Doug’s Glass is the supplier of glass pipes to this growing market.
Company Description:
• Operates in Fresno County, California
• The company makes money selling glass pipes to:• consumers.
• selling at wholesale.
• selling materials to other glass blowers.
Environmental Analysis:
Key market driver: growing demand for glass pipes
• Glass pipes are preferred amongst users of Cannabis.
• The Cannabis industry is anticipating revenue growth of 23.1% in 2014!
Industrial Analysis:
• “Decorated Glassware Made from Purchased Glass -Hand Blowing Purchased Glass”, a $24.0bn industry.
• $768.1m profits.
• 4,541 businesses.
• Pressed and blown glass products comprise 19.1% of the products and services segmentation.
Industrial Analysis:
• Similar businesses are currently performing well and growing, both locally and nationwide.
• Local competition is moderate.
• Two glass blowers located in Fresno County.
Market Analysis:
The consumers are:
• patients using Cannabis flowers and extracts
• recreational smokers of Cannabis flowers and extracts
...who place glass pipes as the must-have vector of administration.
Market Analysis:
Retail sales outlets:
• “Small Specialty Retail Stores; Smokers’ Supplies”
• A $37bn industry
• The local retail market is $72,918
• Prices are competitive with local and overseas manufacturers of similar quality glass products.
Competitive Analysis:
• By creating a memorable impact on the consumer.
• With a personal approach in customer contact.
• By focusing on the consumers’ wants and needs.
• Having a reputation for ethical behavior.
• By offering pipes that are in demand…
Doug’s Glass is differentiated from the competition:
Competitive Analysis:
• Hand-blown.
• Uniquely designed.
• High-quality.
• Made in U.S.A.
• Made by a Veteran.
Doug’s Glass is differentiated from the competition by offering pipes that are in demand –
Sales Forecast:
2015 2016 2017 2018 2019 Total
Gross Sales: $18,974 $37,948 $53,623 $58,222 $60,068 $228,834
Annual Growth 100% 41% 9% 3%
Note: Sales forecast for Wholesale prices. Sales will be greater than forecasted when units are sold at retail price.
Management:
Douglas Cox- founder and owner; lead glass blower.
Schelly Cox – Doug’s wife and business partner; glass blower and sales associate.
• Doug and Schelly are both successful entrepreneurs, with 45 years combined years operating small businesses.
Operations Strategy:
• Manufacturing based in Parlier, Fresno County, California.
• Doug’s Glass is a home based business.
• The business is equipped for manufacturing and sales at the current level.
Risk Evaluation:
• Market Risk – low.
• Competitive Risk – high.
• Technology Risks – nil.
• Product Risks – low.
• Execution Risks – medium.
• Capitalization Risk – low.
Financials:
• Doug’s Glass currently operates in the black.
• External funds are not being sought.
Thank you!
Pipe Maker – Glass Blowing Artist
Veteran Owned
Handmade in the U.S.A.
Doug’s Glass