Douglas West King’s Business School King’s College London

Douglas West is Professor of Marketing at King’s Business School, King’s College London. Amongst others he has taught at Birkbeck University of London, Cass Business School London, the University of Birmingham, Henley Business School, the University of Leeds, London South Bank University, the Rotterdam School of Management, Vienna University of Economics & Business, the University of Calgary, University of the West of England, and the University of Westminster. His main fields of interest are marketing communications, marketing management and marketing strategy. His business experience includes market research at a subsidiary advertising agency of a leading multinational agency group and as an assistant marketing director at an international toy company. He has acted as a marketing consultant for a variety of companies in Britain and Canada. He has taught executive programmes at the Chartered Institute of Marketing and the Institute of Management and with a variety of leading companies such as 3M, ABB, Abbey, Allianz-Cornhill, Atkins, Canon, Clerical Medical, Credit-Suisse, Fujitsu, Heinz, Dixons, Knight Frank, NatWest, PwC, Marks & Spencer, O2, Shell, Tata Steel, Toyota, Unilever and UBS. He has published widely on advertising and marketing, has held editorial posts, and sits on a variety of editorial boards. He is author of Marketing Strategy: Creating Competitive Advantage (3rd Ed, Oxford University Press, 2015) and is past editor of the International Journal of Advertising and the Journal of Advertising Research and is currently the contributing Editor for the Journal of Advertising Research. He is a Visiting Fellow of Kellogg College, University of Oxford.

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Douglas West CV

Address & Contact Numbers

Office: King’s Business School King’s College London Level 2, Bush House 30 Aldwych London WC2B 4BG UK

T: +44 (0)20-7848-3722 E: douglas.west@kcl.ac.uk Visiting Fellow of Kellogg College, University of Oxford Nationality: Dual citizenship – British/Canadian

Education

PhD: School of Economic Studies, Leeds University, 1984. PGCE: UCL Institute of Education, 1976. BA Hons (2i): Economic History, School of Economic Studies, Leeds University, 1975.

Professional Memberships Member Academy of Marketing Science (AMS). Member American Academy of Advertising (AAA). Fellow of the Higher Education Academy (Recognition reference: 21805).

Academic Positions

Posts Visiting Fellow of Kellogg College, University of Oxford (January 2015-). Professor of Marketing, King’s Business School, King’s College London (September 2012-). Professor of Marketing, School of Business, Economics and Informatics, Birkbeck, University of London (September 2010-September 2012). Professor of Marketing, University of Birmingham (September 2004-September 2010). Professor of Marketing, Westminster Business School, University of Westminster (July 2001- September 2004). Professor of Marketing and Head of Marketing Division, South Bank Business School, London South Bank University (July 2000- July 2001). Marketing Faculty Group Leader, Henley Business School (January 1997- July 2000). Associate Professor of Marketing, Faculty of Management, University of Calgary, Canada (August 1988-December 1996). Senior Lecturer in Advertising & Marketing and Marketing Group Chair, Bristol Business School, Bristol Polytechnic (July 1979-July 1988).

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Temporary/Visiting Appointments ▪ Visiting Fellow of Kellogg College, Oxford University (2016-). ▪ Visiting Distinguished Scholar, Hong Kong Baptist University, Hong Kong (March, 2016). ▪ Visiting Professor, Henley Business School (2004-15). ▪ Associate, Cass Business School (February 2011-15). ▪ Associate, Warwick Business School (2006-11). ▪ Associate Faculty, Henley Management College (2000-2003). ▪ Visiting Professor, Henley Management College (Jan-June, 1996). ▪ Visiting Professor, City University Business School, London (Jan-June, 1992). ▪ Part-time Tutor in Economics, Leeds University Business School (1976-1979).

Business Experience ▪ Variety of consulting projects: PITO (Police Information Technology Organisation) annual survey for

measurement of customer satisfaction, perceptions of service quality and product/service awareness amongst constables and other stakeholders; National Air Traffic Services (NATS) consolidating marketing strategy, marketing planning, brand development, focus groups, marketing organisation and detailing job functions for new appointments of senior and junior marketers; Ernst & Young part of project team examining the re-organisation of UK marketing structure; NatWest marketing planning and brand management training for new service product launch in Southampton code-named ‘Zenda.’

▪ Variety of consulting projects in Calgary: Aspen Market Research – small number of largely corporate oil and gas marketing research projects; Alberta Treasury Branches: research into market size, cannibalisation and viability of new cash rebate credit card; Carma Developers (Calgary/Toronto): survey of customer satisfaction; Calgary Arts Initiative project examining the economic impact of the not-for-profit performing arts; Calgary Immigrant Aid Society, Communications Plan; Search Employment, Marketing Planning.

▪ Account Planner, Harrison Cowley /Saatchi & Saatchi. ▪ Assistant Director, Marketing and New Product development, Hestair-Kiddicraft. ▪ Market Research Consultant, MSS Marketing Research, Bristol. Wide variety of market research

and marketing projects. ▪ Media Buying and Planning Consultant, Atticus Public Relations and Design, Cheltenham - wide

variety of media planning projects for a range of clients. ▪ Research Consultant, British Business Press, London working on developing business case studies

for advertising the press medium.

Teaching Experience I have taught a full range of graduate and undergraduate marketing courses and use lectures, seminars, case method and the occasional computer simulation. I have considerable experience of distance learning (including using audio and video conferencing facilities). Courses: ▪ Communication Issues – Curtin University, Perth, Western Australia. ▪ Creative Marketing – ENPC (Ecole Nationale de Ponts Chaussees), Paris. ▪ High Tech Marketing – ENPC (Ecole Nationale de Ponts Chaussees), Paris. ▪ International Marketing – Cass Business School (London) / Singapore Institute of Management. ▪ International Marketing Communications – MSc (King’s).

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▪ Marketing Communications – Cass Business School (London) / BSc and MSc (Birmingham) / MSc (Birkbeck).

▪ Marketing Management - Executive MBA (RSM, Erasmus) / MBA (Henley Business School). ▪ Marketing Strategy – MBA (Henley Business School). / MSc (Birkbeck/Birmingham) and Executive

MBA (Birmingham). ▪ Marketing Strategy & Planning – MSc Strategic Marketing Leadership (Henley Business School) /

MSc International Marketing (King’s). ▪ Strategic Marketing Management – MBA (WU - Vienna University of Economics and Business). Company programmes include: I have taught executive development and MBA programmes at Henley Business School, the Rotterdam School of Management, Vienna School of Economics and Business (WU), and Warwick Business School. Variety of topics on one to four-day programmes covering areas such as marketing management, strategy, planning, CRM and service quality. Examples of clients include: ABB, Abbey, Allianz-Cornhill, Atkins, BT Rolatruc, Canon, CIH Housing, Clerical Medical, Corus, Credit Suisse, Dixons (DSGi), Fujitsu, Heinz, Jones Lang La Salle, Marks & Spencer, mouchel, NFU, NATS, NatWest, PwC, 02, Shell, Sir Robert McAlpine, Toyota, UBS, Unilever and Zurich Insurance as well as MBA executive programmes.

Research Activity Refereed Articles West, Douglas, George Christodoulides, and Jennifer Bonhomme, (2018), “How Do Heuristics Influence Creative Decisions at Advertising Agencies? Factors that Affect Managerial Decision Making When Choosing Ideas to Show the Client”, Journal of Advertising Research, 58 (2), pp. 189-201. Shaltoni, Abdel Monim, Douglas West, Ibrahim Alnawas and Tamather M. Shatnawi (2018),

"Electronic marketing orientation in the Small and Medium-sized Enterprises context", European

Business Review, 30 (3), pp.272-284.

Stathopoulou, Anastasia, Laurence Borel, George Christodoulides and Douglas West (2017), “Can Creativity in TV Advertising Influence Hashtag Engagement?” Psychology and Marketing, 34 (4), pp. 448-462. [ISSN: 0742-6046] Lynch, Jacqueline and Douglas C. West (2017), “Agency Creativity: Teams and Performance”, Journal of Advertising Research 57 (1), pp.867-81. [ISSN: 0021-8499] Robson, Karen, Leyland Pitt and Douglas West (2015), “Navigating the Peer-Review Process: Reviewers' Suggestions for a Manuscript: Factors Considered before a Paper is Accepted or Rejected for the Journal of Advertising Research”, Journal of Advertising Research 55 (1), pp.9-17. [ISSN: 0021-8499] West, Douglas, John Ford and Paul Farris, (2014), “How Corporate Culture Drives Advertising and Promotion Budgets: Best Practices Combine Heuristics and Algorithmic Tools,” Journal of Advertising Research 54 (2), pp. 149-162. [ISSN: 0021-8499]. [Awarded ‘Best Paper 2014’]. West, Douglas, Albert Caruana and Kannika Leelapanyalert, (2013), “What Makes Win, Place, or Show? Judging Creativity in Advertising at Award Shows,” Journal of Advertising Research, 53 (3), pp. 324-338. [ISSN: 0021-8499]

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Valvi, Aikaterini C. and Douglas C. West (2013), “E-Loyalty is not all about Trust, Price also Matters: Extending expectation-confirmation theory in bookselling websites”, Journal of Electronic Commerce Research, 14 (1), 99-123. [ISSN 1938-9027] Shaltoni, Abdel M. and Douglas C. West, (2010), “The Measurement of e-Marketing Orientation (EMO) in Business-to-Business Markets,” Industrial Marketing Management, 39 (7), pp. 1097-1102. [ISSN:00019-8501] Prendergast, Gerard, Wah-leung Cheung and Douglas C. West, (2010), "Antecedents to advertising avoidance in China," Journal of Current Issues and Research in Advertising, 32 (2), pp. 87-100. [ISSN: 0021-8499] Prendergast, Gerard P., Derek Poon and Douglas C. West (2010), “Match Game: Linking Sponsorship Congruence with Communication Outcomes,” Journal of Advertising Research, 50 (2), pp. 214-226. [ISSN: 0021-8499] West, Douglas C. and Gerard Prendergast, (2009) “Advertising and Promotions Budgeting Sophistication and the Role of Risk,” European Journal of Marketing, 43 (11/12), pp. 1457-1476. [ISSN: 0309-0566] Prendergast, Gerard, Wah-leung Cheung and Douglas C. West (2008) “How far is too far? Antecedents of offensive advertising in modern China,” Journal of Advertising Research, 48 (4), pp. 484-495. [ISSN: 0021-8499] West, Douglas C., Arthur J. Kover and Albert Caruana, (2008) “Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning,” Journal of Advertising, 37 (4), pp. 37-47. [ISSN: 0091-3367]

Sargeant, Adrian, Jane Hudson and Douglas C. West, (2008) "Conceptualising Brand Values in the Charity Sector: The Relationship between Sector, Cause and Organisation,” Service Industries Journal, 28 (5), pp. 615-632. [ISSN: 0264-2069] West, Douglas C. and Geoffrey I. Crouch, (2007) “Advertising Budgeting Practices in Australia and New Zealand,” Australasian Marketing Journal, 15 (2), pp. 21-34. [ISSN: 14413582]

Sargeant, Adrian, Douglas C. West and Elaine Jay, (2007) “The Relational Determinants of Nonprofit Website Fundraising Effectiveness: An Exploratory Study,” Nonprofit Management and Leadership 18 (2), pp. 141-156. [ISSN: 1048-6682] West, Douglas, (2007) “Directions in Marketing Communications Research: An Analysis of the IJA,” International Journal of Advertising, 26 (4), pp. 543-554. [ISSN: 0265-0487]

Prendergast, Gerard, Douglas West and Yi-Zheng Shi, (2006) “Advertising Budgeting Methods and Processes in China,” Journal of Advertising 35 (3), pp. 165-176. [ISSN: 00913367]

Sargeant, Adrian, John Ford and Douglas C. West, (2006) “Perceptual Determinants of Nonprofit Giving Behavior,” Journal of Business Research 59 (2), pp. 155-65. [ISSN: 01482963] West, Douglas C., and Adrian Sargeant, (2004) “Taking Risks with Advertising: The Case of the Not-For-Profit Sector” Journal of Marketing Management 20 (9-10), pp. 1027-1045. [ISSN: 0267257X]

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Sargeant, Adrian, Douglas C. West and John Ford, (2004) "Does Perception Matter? An Empirical Analysis of Donor Behaviour,” Service Industries Journal 24 (6), pp. 19-36. [ISSN: 02642069] El-Murad, Jaafar and Douglas C. West, (2004) “The Definition and Measurement of Creativity: What Do We Know?” Journal of Advertising Research 44 (2), pp. 188-201. [ISSN: 00218499] West, Douglas C., Emily Collins and Alan Miciak, (2003) “Management Perspectives of Advertising Creative Awards,” Journal of General Management 29 (2), pp. 76-88. [ISSN: 0306-3070] El-Murad, Jaafar and Douglas C. West, (2003) “Risk and Creativity in Advertising,” Journal of Marketing Management 19 (5-6), pp. 657-673. [ISSN: 0267-257X] Drew, Stephen and Douglas C. West, (2002) “Design and Competitive Advantage: Strategies for Market Acceptance,” Journal of General Management 28 (2), pp. 58-74. [ISSN: 0306-3070] Gerard Prendergast, Leung Kwok Yan and Douglas C. West, (2002) "Advertising and Editorial Role Portrayal and Eating Disorders," International Journal of Advertising 21 (2), pp. 237-259. [ISSN: 0265-0487] West, Douglas C. and John Ford, (2001) “Advertising Agency Philosophies and Employee Risk Taking,” Journal of Advertising 30 (1), pp. 77-91. [ISSN: 00913367] Prendergast, Gerard., Yi-Zheng Shi and Douglas C. West, (2001) “Organizational Buying and Advertising Agency-Client Relationships in China,” Journal of Advertising 30 (2), pp. 61-71. [ISSN: 00913367] Ewing, Michael T., Julie Napoli, J and Douglas C. West, (2001) "Creative Personalities, Processes, and Agency Philosophies: Implications for Global Advertisers,” Creativity Research Journal 13 (2), pp. 161-170. Sargeant, Adrian, Douglas C. West and John Ford, (2001) “The Role of Perceptions in Predicting Donor Value,” Journal of Marketing Management 17 (3-4), pp. 407-428. Sargeant, Adrian, John Ford and Douglas C. West, (2000) “Widening the Appeal of Charity,” International Journal of Nonprofit and Voluntary Sector Marketing 5 (4), pp. 318-32. Ewing, Michael T. and Douglas C. West, (2000) “Knowledge Management and Advertising Agency Creative Processes and Practices,” International Journal of Advertising 19 (2), pp. 225-43. [ISSN: 0265-0487] West, Douglas C., (1999) “360° of Creative Risk: An Agency Theory Perspective,” Journal of Advertising Research 39 (1), pp. 39-50. [ISSN: 00218499] West, Douglas C., and Adrian Sargeant, (1999) “Fundraising Communications: The Role of Experience in Perceptions of Media Risk,” International Journal of Nonprofit and Voluntary Sector Marketing 4 (3), pp. 224-234. West, Douglas C., Alan Miciak and Adrian Sargeant, (1999) “Advertiser Risk-Orientation and the Opinions and Practices of Advertising Managers,” International Journal of Advertising 18 (1), pp. 51-71. [ISSN: 02650487]

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West, Douglas and David Shelton, (1998) “Taking Advertising Risks: The Case of Clerical Medical,” Journal of Marketing Management 14 (4), pp. 251-72. [ISSN: 0267-257X] West, Douglas C., and Pierre Berthon, (1997) “Antecedents of Risk Taking Behavior by Advertisers: Empirical Evidence and Management Implications,” Journal of Advertising Research 37 (5), pp. 27-40. [ISSN: 00218499] West, Douglas C., (1997) “Purchasing Professional Services: The Case of Advertising Agencies,” International Journal of Purchasing and Materials Management (re-titled Journal of Supply Chain Management) 33 (3), pp. 2-9. West, Douglas C. and Stanley J. Paliwoda, (1996) “Advertising Adoption in a Developing Market Economy: The Case of Poland,” International Marketing Review 13 (4), pp. 82-101. [ISSN: 02651335] West, Douglas C. and Stanley J. Paliwoda, (1996) “Agency-Client Relationships: The Decision-Making Structure of Clients,” European Journal of Marketing 30 (8), pp. 22-39. [ISSN: 03090566] West, Douglas C., (1996) “The Determinants and Consequences of Multinational Advertising Agencies,” International Journal of Advertising 15 (2), pp. 128-39. [ISSN: 02650487] West, Douglas C., (1995) "Advertising Budgeting and Sales Forecasting: The Timing Relationship," International Journal of Advertising 14 (1), pp. 65-77. [ISSN: 02650487] West, Douglas, (1994) "Restricted Creativity: Advertising Agency Work Practices in the US, Canada and the UK," Journal of Creative Behavior 27 (3), pp. 200-13. West, Douglas C., (1993) "Number of Sales Forecast Methods and Marketing Management," Journal of Forecasting 13: 395-407. West, Douglas C., (1993) "Cross-National Creative Personalities, Processes and Agency Philosophies," Journal of Advertising Research 33 (5), pp. 53-62. [ISSN: 00218499] West, Douglas C. and C.L.Hung, (1993) "The Organizational Budgeting Processes of Top Advertisers in Canada, the U.K. and the U.S.A.," Journal of Euromarketing 2 (3), pp. 7-22. [ISSN: 10496483] Hung C.L. and Douglas C. West, (1991) "Advertising Budgeting Methods in Canada, the UK and the US," International Journal of Advertising 3 (10), pp. 239-50. [ISSN: 02650487] West, Douglas C., (1998) "Multinational Competition in the British Advertising Agency Business, 1936-87," Business History Review 62 (3), pp. 467-501 [Awarded Harvard’s Newcomen prize for best article in the Business History Review of 1988]. West, Douglas C., (1987) "From T-Square to T-Plan: The London Office of the J. Walter Thompson Advertising Agency, 1919-70," Business History 2: 199-217 West, Douglas C., (1985) "Advertising Expenditures by Industries: a Long-run Perspective," International Journal of Advertising 4: 327-39. [ISSN: 02650487] In Progress

Okazaki, Shintaro, Kirk Plangger and Douglas West, “Evaluating Virtual Corporate Social Responsibility (VCSR) Activities on Twitter”, under second review Journal of Business Research.

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Plangger, Kirk and Douglas West, “Tale of Two Tasks: Experimental Evidence on Marketing Managerial Decision Making”, under first review International Journal of Research in Marketing. Katsikea Evangelia, Marios Theodosiou, Andreas Andronikidis, Douglas West and Robert Morgan, “Implications of service climate on customer and service performance”, in preparation for the Journal of Service Research. Refereed Conferences Jirsak, Stefanie, Douglas West, Frauke Mattison Thompson, F. and Nikoletta Siamagka (2018), “Intuitive versus Analytical Delight: How Customers Process Delightful Consumption Experiences”, forthcoming in the Proceedings of the Academy of Marketing Science World Marketing Congress, Oporto, Portugal, May 27-30. Furlan, Federica, Douglas West, Prokriti Mukherji and Agnes Nairn (2018), “Blink: Advertising in a Multi-Media Environment”, forthcoming in the Proceedings of the Academy of Marketing Science World Marketing Congress, Oporto, Portugal, May 27-30. Jirsak, Stefanie, Frauke Mattison Thompson, Douglas West, and Nikoletta Siamagka (2018), “Delightful Deliberation: The Effect of Intrinsic Processing on Customers’ Delight”. Proceedings of the European Marketing Academy (EMAC) Annual Conference, Glasgow, Scotland, May 28-30. Katsikea, E., M. Theodosiou, A. Andronikidis and D. West (2018), “Implications of Service Climate on Customer and Service Performance”, Proceedings of the Winter American Marketing Association Conference, New Orleans, Louisiana, USA, 23-25 February. West, D., O.A. Acar and S. Koslow (2017), “New Product Project Screening: Exploring Decision Making Processes, Speed and Confidence”, Proceedings of the 24th Innovation and Product Development Management (IPDMC), Reykjavik, Iceland, 11-13 June. Prendergast, Gerard, and Douglas West (2017), “How Marketers View Contemporary Marketing Communication: The MaC Model”, forthcoming the Proceedings of the American Academy of Advertising Global Conference, Waseda University, Tokyo, Japan, July 6-9. Plangger, Kirk and Douglas West (2017), “Task Master or Task Novice: An Experiment on Strategic Decision-Making”, forthcoming in the Proceedings of the Academy of Marketing Science Annual Conference, Coronado Island, California, USA, May 24-26. West, Douglas, George Christodoulides, Birkbeck and Jennifer Bonhomme (2015), “What Really Drives Creative Choices in an Advertising Agency?” Proceedings of the Academy of Marketing Science World Marketing Congress, Bari, Italy, 5-8 August Stathopoulou, Anastasia, Laurence Borel, George Christodoulides and Douglas West (2015), “Consumer branded #hashtag engagement: can creativity in TV advertising influence hashtag engagement?”, the Proceedings of ICORIA (International Conference on Research in Advertising), European Advertising Academy, Birkbeck, London University, England, 3-4 July. Robson, Karen, Leyland Pitt, Douglas West and Adam Mills (2014), “Accepted, Rejected, or Withdrawn: A Content Analysis of Reviewer Feedback and Some Advice for Marketing Educators”, Proceedings of the Academy of Marketing Science World Marketing Congress, Lima, Peru, 5-8 August.

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West, Douglas C. and Aikaterini C. Valvi (2013), “Taking Products to the Market: Decision-Making Within Creative Industries”, Proceedings of the Academy of Marketing Science Annual Conference, Monterey, California, USA, 15-18 May. Valvi, Aikaterini C. and Douglas C. West (2013), “Mobile Applications (APPS) In Advertising: A Grounded Theory of Effective Uses and Practices”, Proceedings of the Academy of Marketing Science Annual Conference, Monterey, California, USA, 15-18 May. Ford, John B., Douglas C. West and Adrian Sargeant (2011), “Emic and Etic Cross-Cultural Scale Development,” Proceedings of the Academy of Marketing Science Annual Conference, Miami, Florida, USA, 24-27 May. West, Douglas, John Ford and Paul Farris (2010), “Systems 1 and 2 Budgetary Choices,” Proceedings of the American Academy of Advertising European Conference in Milan, Italy, 4-6 June. West, Douglas and Louise Canning, (2010), “The Celebrity Spokesorganization”, Proceedings of the Academy of Marketing Science Annual Conference, Portland, Oregon, USA, 26-29 May CD-ROM, abstract, p. 313. [ISBN: 0-939783-34-7/ISSN: 0149-7421] West, Douglas, (2008), “Advertising and Promotions Budgeting and Organisational Culture,” the Proceedings of ICORIA (International Conference on Research in Advertising), European Advertising Academy, University of Antwerp Management School, Netherlands, 27-28 June. West, Douglas, John B. Ford, Vincent P. Magnini, Michael S. LaTour and Michael J. Polonsky (2008), “A Backward Glance of Who and What Marketing Scholars have been Researching, 1977-2002”, Proceedings of the Academy of Marketing Science Annual Conference, Vancouver, Canada, 28-31 May, pp.334-338. [ISBN: 0-939783-31-2/ISSN: 0149-7421] West, Douglas, Gerard Prendergast and Wah-Leung Cheung, (2008), “Passive-Active Advertising Avoidance in China,” Proceedings of the American Academy of Advertising Annual Conference in San

Mateo, California, USA, 28-30 March, pp. 4-6. [ISBN: 0-931030-35-8/ISSN: 0883-2404] Ford B. John, Adrian Sargeant and Douglas C. West (2008) “Cross-Cultural Scale Development: An Emic-Etic Balancing Act,” Proceedings of the Academy of Marketing Science, Cultural Perspectives in Marketing Conference, New Orleans, USA, 16-19 January CD-ROM. [ISBN: 0-939783-79-9] West, Douglas, (2007) "Advertising and Promotions Budgeting, Taking Risks and the Current State of Practice,” Proceedings of the Academy of Marketing Science, World Marketing Congress Verona, Italy, 11-14th July CD-ROM. [ISBN: 0-939783-13-4] West, Douglas C. and John Ford (2007) “Advertising & Promotions Budgeting Sophistication in the US,” Proceedings of ICORIA (International Conference on Research in Advertising), European Advertising Academy, Polytechnic Institute of Lisbon Escola Superior de Communicacao Social, Lisbon, Portugal, 29-30 June: CD-ROM. [ISBN: 972-97218] Canning, Louise E. and Douglas C West (2006), “Celebrity Endorsement in Business Markets,” Proceedings of 22nd Industrial Marketing and Purchasing Group Conference, Università Bocconi, Milan, Italy, 7-9 September: CD-ROM.

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West D. and J. Stiles (2006), “Making Creative Judgments: Advertising Award shows,” Proceedings of ICORIA, University of Bath, Bath, England, 30 June- 1 July: CD-ROM. West, Douglas C. and Adrian Sargeant, (2005) “Website Productivity in the Not-For-Profit Sector,” Proceedings of EMAC, Università Bocconi, Milan, Italy, 24-27 May: CD-ROM. West, Douglas C. (2005) “Brand Spending Methods and Processes in the UK,” Proceedings, Academy of Marketing Special Interest Group (SIG) Critical Issues in Brand Management, University of Birmingham, England, 11 April: 31-33. Crouch, Geoffrey I. and Douglas C. West, (2004), “Advertising Budgeting Practice in New Zealand by Major National Advertisers,” Proceedings of the ANZMAC Conference, Welllington, New Zealand, 27 November-1st December CD-ROM, ISBN 0-475-22215-1. Sargeant, Adrian, Elaine Jay and Douglas West, (2004) “Determinants of Nonprofit Website Effectiveness: The Role of Donor Relationships,” Proceedings of the Academy of Marketing, Cheltenham, England, 7-9 July, CD-ROM, ISBN 1-86174-148-0. [2nd presentation of work in progress awarded CIM grant]. West, Douglas C., Gerard Prendergast, Yi-Zheng Shi, (2004) “Advertising Budgeting Methods and Processes in China,” Proceedings of the Academy of Marketing Science Annual Conference, Vancouver, Canada, 26-29 May: 288-292. Sargeant, Adrian, Elaine Jay and Douglas West, (2003) “The Determinants of Nonprofit Website Effectiveness: An Assessment of the Role of Relationship Marketing,” Proceedings of the Academy of Marketing Conference, Aston, England, 8-11 July, CD-ROM, ISBN 1-85449-460-0. El-Murad, Jaafar and Douglas West, (2003) “Risk and Creativity in Advertising,” Proceedings of the Academy of Marketing Conference, Aston, 8-11 July, CD-ROM, ISBN 1-85449-460-0. Douglas West and Arthur Kover, (2003) “Approaches Towards Advertising Creativity,” Proceedings of the Academy of Marketing Conference, Aston, England, 8-11 July. Kover, Arthur and Douglas C. West, (2003) “Practitioner Definitions and Approaches Towards Advertising Creativity,” Proceedings of the Academy of Marketing Science Annual Conference, Washington DC, USA, 28-31 May. West, Douglas and Adrian Sargeant, (2002) “Key Behaviours in Advertising Risk Management in the Not-For-Profit Sector,” Proceedings of the Academy of Marketing Conference, Nottingham, England, 2-5 July, CD-ROM. El-Murad, Jaafar and Douglas West, (2002) "Advertising Agency and Individual Risk Taking and Creative Awards,” Proceedings of the Academy of Marketing Science 4th Multicultural Marketing Conference, Valencia, Italy, 25-18 June: 628-639. Prendergast, Gerard, Leung Kwok Yan and Douglas C. West, (2002) “Eating Disorders – the Role of Advertising and Editorial,” Proceedings, The Academy of Marketing Science Annual Conference, Sanibel Harbour Resort, Florida, USA, 29 May- 1 June: 175-178. Ford, John and Douglas West, (2001) “Agency Creative Identities and Risk Taking,” Proceedings, The Academy of Marketing Science Annual Conference, San Diego, California, USA, 30 May–2 June.

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Sargeant, Adrian, John B. Ford, and Douglas West, (2001), "Nonprofit Customer Retention: Why Do Donors Quit?" Proceedings, Marketing Advances in the New Millennium, The Society for Marketing Advances Annual Conference, Orlando, Florida, USA, 8-11 November: 240-244. Harvey, Nigel, Fiona South and Douglas West, (2000) "Using Judgment to Make Forecasts from Time Series Affected by Special Events," Proceedings, the 20th International Symposium on Forecasting, Lisbon, Portugal, 21-24 June:176-200. Sargeant A., J.B. Ford and D.C. West, (2000) “Predicting Donor Value: The Role of Perceptions,” Proceedings, Atlantic Marketing Association Conference, Marketing in the Century Ahead, Charleston, South Carolina, USA, 11-14 October: 274-286. Miciak Alan R., Emily Collins and Douglas West, (2000) “The Impact of Product Type, Creative Team Composition, and Agency-Client Relationship Duration On Winning Advertising Creative Awards,” Proceedings, The Academy of Marketing Science Annual Conference, Montreal, Canada, 24-27 May: 272-278. Sargeant, Adrian, Douglas West and John Ford, (1999) “Charitable Giving Towards A Model of Donor Behaviour.” Proceedings, AMA Summer Educators' Conference, San Francisco, CA, USA, 7–10 August: 95-96. Champion, Christine K. and Douglas West, (1999) “Department Store Servicescapes: The Method of Investigation,” Working Paper in the Proceedings, Academy of Marketing Conference, Stirling, Scotland, 7-9 July: 2105-2109. West Douglas C. and Alan Miciak, (1999) “Creative Risk and Advertising Agencies,” Proceedings, The Academy of Marketing Science Annual Conference, Coral Gables, Florida, USA, 26-30 May: 27-31 West, Douglas C., (1998) “Advertising Agencies and Creative Risk,” Proceedings, Academy of Marketing Conference, Sheffield, England, 8-10 July: 548-51 West, Douglas C. and Alan Miciak, (1998) “Advertiser Risk-Orientation and Attitudes Towards Campaign Planning in the U.S. and Canada,” Proceedings, The Academy of Marketing Science Annual Conference on Developments in Marketing Science, Norfolk, Virginia, USA, (21) 28-31 May:160-64 Hung, C.L., Adrian Sargeant and Douglas C. West, (1997) “The Chinese Perception of Canadians’ Dependability as Business Alliance Partners," Proceedings, Sixth Symposium on Cross-Cultural Consumer & Business Studies, Honolulu, Hawaii, USA, 10-13 December: 112-16. West, Douglas C., (1997) “Advertising Risk: The Role of Performance and Management Practices,” Proceedings, Academy of Marketing Conference, Manchester, England, 8-10 July: 1051-1064. West, Douglas C., (1997) “Management of Risk: Allocating Resources to Marketing Sales Forecasts,” Proceedings, the 17th International Symposium on Forecasting, Bridgetown, Barbados, 19-21 June: 42. Miciak, Alan and Douglas C. West, (1996) “Brand Equity and Value: An Empirical Investigation,” Proceedings, Atlantic Marketing Association Conference Twelfth Annual Conference, Baltimore, Maryland, USA, 2-5 October: 322-330.

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West, Douglas C., (1996) “The Management and Perception of Advertising Risk,” Proceedings, the Marketing Education Group Conference, Strathclyde, Scotland, 9-12 July, Track 4: 1-10. West, Douglas C., (1996) “Situational Factors and Sales Forecast Accuracy,” Proceedings, the 16th International Symposium on Forecasting, Istanbul, Turkey, 23-26 June: 138. West, Douglas C. and Stanley Paliwoda, (1995) “The Polish Business Community and it Adoption of Advertising Since 1989,” Proceedings, International Management Development Association Fourth World Business Congress, Istanbul, Turkey, 13-16 July: 223-30. West, Douglas C. and Stanley J. Paliwoda, (1995) “The Client Decision-Making Process and the Client-Agency Relationship,” Proceedings, Academy of Marketing Science Seventh Bi-annual World Marketing Congress, Melbourne, Australia, vol. VII-II, 6-10 July, Section 10: 10-16. West, Douglas C., (1994) "Sales Forecast Accuracy and Process Using a Scoring Technique", Marketing Divisional Proceedings, ASAC Conference, Halifax, Nova Scotia, Canada, 25-28 June: 172-80. West, Douglas C., (1993) "Creativity and Advertising Agencies in the US, Canada and the UK," Proceedings, Fourth Symposium on Cross-Cultural Consumer & Business Studies, Kahuku, Hawaii, USA, 15-18 December: 175-7. West, Douglas C., (1993) "Sales Forecasting Practices in Canada", Proceedings, Academy of Business Administration National Conference on Business Science: Theory and Practice, Las Vegas, Nevada, USA, 24-28 February: 600-7. Hung, C.L. and Douglas C. West, (1991)"Advertising Budget Appropriation Methods and Processes in Canada and the U.S.", International Business Divisional Proceedings, ASAC Conference, Niagara Falls, Canada, (12) May-June: 163-74. Hung C.L. and Douglas C. West, (1990) "Top Advertisers Budgeting Methods in Canada," Proceedings, The Academy of Marketing Sciences Annual Conference on Developments in Marketing Science, New Orleans, Louisiana, USA, (8), 25-29 April. West, Douglas C., (1998) "US and British Advertising Agency Rivalry." Proceedings, New England Administration Annual Conference on the Globalization of Business, Southern Connecticut State University, USA, November: 51-6. Books

In progress: West, Douglas and Chris McLeod, Marketing Communications, Oxford University Press, scheduled for publication April 2018. West, Douglas, John Ford and Essam Ibrahim (2015). Marketing Strategy: Creating Competitive Advantage, 3rd Edition, Oxford University Press, Oxford, 571 pages. [ISBN: 978-0-19-968409-0] West, Douglas, John Ford and Essam Ibrahim (2010). Marketing Strategy: Creating Competitive Advantage, 2nd Edition, Oxford University Press, Oxford, 585 pages. [ISBN: 978-0-19-955660-1] West, Douglas, John Ford and Essam Ibrahim (2006). Marketing Strategy: Creating Competitive Advantage, Oxford: Oxford University Press, 544 pages. [ISBN: 0-19-927398-7]

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Sargeant, Adrian and Douglas C. West, (2001). Direct and Interactive Marketing, Oxford University Press, Oxford, 460 pages. [ISBN: 0-19-878253-5] Book chapters West, Douglas C. (2012) “The Advertising Budget,” in Michael A. Belch and George E. Belch (Eds) Advertising and Integrated Communications Volume 4 (Chichester; John Wiley & Sons), pp.183-4. [ISBN: 9781405161787] West, Douglas West, (2012) “Creativity and Risk Theories of Advertising,” in Shelley Rodgers and Esther Rhorson (Eds) Advertising Theory (New York; Routledge), pp. 212-226. [ISBN: 9780415886611] Ford, John. B., Douglas West, Vincent P. Magnini, Michael S. LaTour and Micheal J. Polonsky, (2010) “A backward glance of who and what marketing scholars have been researching, 1977-2002,” in Naresh K. Malhotra (Ed) Review of Marketing Research Volume 7 (London; Emerald), pp.1-18. [ISBN: 978-0-85724-475-8] West Douglas, (2008) “Mass Communications,” in Michael J. Baker and Susan Hart (Eds), The Marketing Book, 6th Edition (Oxford: Butterworth-Heinemann), pp. 352-371. [ISBN: 978-0-7506-8566-5]

Farris, Paul and Douglas C. West, (2007) “A Fresh View of the Advertising Budget Process,” in Gerard J. Tellis and Tim Ambler (Eds.), The SAGE Handbook of Advertising (London; SAGE), pp. 316-332. [ISBN: 978-1-4129-1886-2] West, Douglas C., (1998) “Global Marketing,” in Richard C. Dorf (Ed) The Technology Management Handbook, (CRC Press; MA), Section 22: 1-5. [ISBN: 0849385776] West, Douglas C., (1995) "British Multinational Agencies: Recent Problems and the Challenges of Structural Change," in Stanley J. Paliwoda and John K. Ryans Jr. (Eds.) International Marketing Reader, (Routledge; London), ch.12: 157-76. [ISBN: 0415100399] Non-Refereed Publications West, Douglas, “Key trends in advertising,” in Chris Ritchie, (2009) Fast Track to Marketing Success, Pearson Education: Edinburgh: 126-7. [ISBN: 978-0-273-72180-2] Book review: Chaston, Ian Entrepreneurial Marketing: Competing by Challenging Convention (Macmillan: Basingstoke, 2000) for the (2000) Journal of Marketing Management, 16 (6): 663-68. Book review: Mascitelli, Ronald The Growth Warriors: Creating Sustainable Global Advantage for America’s Technology Industries, (Technology Perspectives: Northridge, CA, 1999) for the (1999) Journal of Macromarketing 19 (2): 179-81. Prendergast, Gerard P., Yi-Zheng Shi and Douglas C. West, (1999) “Organizational Buying and Agency-Client Relationships in China,” Hong Kong Baptist University Working Paper, #CP 98023. West, Douglas C., “Best in Brief,” (1998-2004: 24 editions) Market Leader, the Journal of the Marketing Society. Reviews covered 4-6 articles in the academic press. West, Douglas C., (1997) “Managing Sales Forecasting,” Management Research News, 20, (4): 1-10.

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West, Douglas C., Pierre Berthon and Leyland Pitt, (1996) “Risk Taking Behaviour By Advertisers: Antecedents and Implications,” Henley Management College Working Paper, 9643. West, Douglas C. and Stanley J. Paliwoda, (1995) “Advertising Management Practices in Poland,” Canadian Consortium Management Schools (CCMS), Working Paper, 16, Warsaw School of Economics, Poland. Doctoral Supervision First supervisor, Doctoral Programme King’s College London, Jacqueline Lynch (2012-) “Creative decision-making and practices.” First supervisor, Doctoral Programme King’s College London, Stefanie Jirsak (2014-8) “Shedding light on the minds of delighted customers: An investigation into the effect of the intrinsic processing on the magnitude and endurance of customer delight in hedonic and utilitarian consumption settings using dual-processing theory”. Externals Andreas Eisingerich at Imperial and Caroline Wiertz at Cass. [Awarded 2018] First supervisor, Doctoral Programme Birmingham Business School, University of Birmingham, Paulo Mora Avilo, (2009-14) “Social media and consumer generated content.” External Examiner: Prof. Philip Stern, University of Exeter. [Awarded 2014] First supervisor, Doctoral Programme Birmingham Business School, University of Birmingham, Abed Sheltoni, (2002-2006) “An investigation into the organisational orientation towards e-marketing.” External Examiner: Prof. Leyland Pitt, Simon Fraser University. [Awarded 2007]. First Supervisor, Doctoral Programme Henley/Brunel, Jaafar El-Murad, (1998-2002) “The Relationship Between Risk Attitude and Advertising Creativity.” External Examiner: Prof. Arthur Kover, Yale University. [Awarded 2002] First Supervisor, Dissertation, Doctoral Programme Henley/Brunel, Douglas Stewart, (1997-2001) “Importance of Business Environment to Forecast Accuracy.” Second supervisor: Dr. Nigel Harvey, UCL. External Examiner: Prof. Robert Fildes, Lancaster University. Second Supervisor, Dissertation, Doctoral Programme Henley/Brunel, Thomas Lu, (1997-01) “A New Classification of Services and its Strategic Implications.” Awarded. First Supervisor: Dr. Christopher Lim, Singapore Institute of Management. External: Prof. Christine Ennew, University of Nottingham [Awarded 2001] Second Supervisor, Dissertation, Doctoral Programme Henley/Brunel, Ian Phau, (1996-2000) "A Cross-National Study of Country of Origin of Brand and Hybrid Products." First supervisor: Dr. Gerard Prendergast, Hong Kong Baptist University. External: Prof. Norman Marr, Huddersfield University [Awarded 2000] Second Supervisor, Dissertation, Doctoral Programme, Reza Kiani, (1996-2000) “Business-to-Business Advertising Effectiveness in the Web Context.” First supervisor: Prof. Leyland Pitt, Curtin University, Perth, Australia. Internal Examiner: Prof. Arthur Money [Awarded 2000] Committee Member, Doctorate Programme University of Calgary, Julie Otto (1996).

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Examiner and Committee Member, Doctorate Programme University of Calgary, Angie Driscoll (1991-1995). Committee Member, Doctorate Programme University of Calgary, Michel Rod (1992-95). Transferred his PhD to the University of Birmingham and subsequently awarded 2000. Examiner and Committee Member, Doctorate Programme University of Calgary, Byron Osing (1992-1995. [Awarded 1995] Doctoral Examination Macquarie University, Sydney, Australia, John Rohan Parker, “The Role of Insight in Advancing the Creativity of an Advertising Message Proposition”. Supervisors, Scott Koslow and Lawrence Ang (2018). Bath University, Donald Michael Lancaster, “Institutional Work in Creative Industries: A qualitative study of advertising practitioners at work”. Supervisor, Dr. Peter Nuttall (2018). Offered 12-month extension. Westminster Business School, Pinar Demir, “Consumers’ Perceptions of and Responses to Creative Advertising”. Supervisors, Dr. Jaafar El-Murad and Dr. Donna Mai (2017). Hong Kong Baptist University, “Customer–Company Identification in Service Failure Context: The Role of Service Recovery, Corporate Social Responsibility, and Customer Participation”. Supervisor Prof. Noel Siu (2015). Monash University, Nicholas De Canha, “On the thresholds and ceilings of advertising effects moderated by clutter and familiarity”. Supervisor Prof. Mike Ewing (2015). Cass Business School. Anvita Kumar, “The Role of Positive Emotions in Brand Placement Effectiveness.” Supervisor Prof. George Balabanis. Internal: Dr Stephanie Feiereisen (2013). Warwick University Business School. Roland Krieg, “Protagonist Placement – Advertising Impact of Two Merged Forms of Indirect Marketing.” Supervisor Prof. Richard Elliott. Internal: Dr. Yansong Hu (2013). University of Strathclyde. Sarah Cara Grumball, “Online Branding and Communications – the Theories and Principles of Semiotics: the case of Highland Park website.” Various supervision. Submitted for the award of a PhD. Awarded an MPhil (2012). University of Waikato. Richard John Calderwood, “Client Views on Developing Quality Advertising: The Role of Client Involvement, Relationship Stability, Agency Flexibility and Client and Agency Competency and Expertise.” Supervisor Dr. Scott Koslow (2011). Manchester Business School, University of Manchester. Jeong Kim, “The links between reputation, satisfaction and commitment: the role of service quality.” Supervisor Prof. Rosa Chun. Internal: Prof. Gary Davies (2009). University of Bedfordshire. Annie Danbury, “An Analysis of the Involvement Construct in the Information Processing of Advertising Messages.” Supervisor: Prof. Brian Mathews. Internal: Dr John Beaumont-Kerridge (2008).

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University of the West of England. Jane Hudson, “An Exploratory Study of the Antecedents of Brand Trust: The Young Adult Consumer.” Supervisor: Prof. Adrian Sargeant. Internal: Prof. Charles Harvey (2004). Kingston University. Claire Ferguson, “Feelings in the Air: An Investigation into the Role of Mood and Emotion in Consumer Purchase Behaviour and the Impact of Store Atmosphere on Consumer Mood States.” Supervisor: Prof. Robert East. Internal: Prof. Wendy Lomax (2003). University of Huddersfield. Mamoun Akroush, " Marketing Strategy and Company Performance in Developing Countries – Case Study Jordan: An Integrated Approach To Marketing Strategy Formulation and Implementation." Supervisor: Prof. Norman Marr. Internal: Howard Jackson. (2003). Curtin University of Technology, Perth, Western Australia. Elaine Leong, "Web Site Effectiveness and Evaluation: A Marketing Perspective." Supervisor: Prof. Michael Ewing, Monash. Internal: Prof. Leyland Pitt (2003). Chair, PhD examination, Steffan Herbage, “The Effect of Grocery Home Shopping on the Retail Supermarket Industry,” External: Prof. Leigh Sparks, University of Stirling (2002). [Awarded Mphil]. University of Exeter. Pumela Msweli-Mbanga, "Distributor Retention in Network Marketing Organisations: The South African Case." Supervisor: Prof. Adrian Sargeant. Internal: Dr. James Fitchett (2001). University of Huddersfield. Essam Ibrahim, "Competitive Marketing Strategy: An Integrated Investigation of the Formulation Process, Implemented Strategy and Business Performance of Car Manufacturers in the UK Car Market." Supervisor, Prof. Norman Marr (2000). University of Newcastle, Callaghan, Australia. David S. Waller, "Agency-Client Relationships and a Proposed Model for Political Campaign Advertising." Supervisor: Dr. W. Merrilees (2000). Internal Examiner, Dissertation, Doctoral Programme, Henley Management College, UK. Chan Woo Lee: “Product Country Images: The Role of Country Image in Consumers’ Prototype Product Evaluations.” Supervisor, Prof. Leyland Pitt (1998-97). Editorial and Review Boards ▪ Contributing Editor and Member of Senior Editorial Review Board, Journal of Advertising Research

(2014-). ▪ Member Editorial Review Board, Communication & Society / Comunicación y Sociedad, the

academic journal of the University of Navarra's School of Communication (2014-). ▪ Executive Editor, Journal of Advertising Research (2009-2014) [SSCI impact score increase of 0.7 to

2.5]. ▪ Editor, International Journal of Advertising (2004-2008). ▪ Editor-in-Chief, International Journal of Advertising (2003-2004). ▪ Member Editorial Review Board, Industrial Marketing Management, Atlanta, Georgia, USA (2011-

14). ▪ Member Editorial Review Board, Journal of Public Policy & Marketing, AMA, (2007-12). ▪ Member Editorial Review Board, Journal of Advertising Research, New York, NY, USA (2000-2004). ▪ Member Editorial Review Board, International Journal of Advertising WARC (1999-2003 and 2009-). ▪ Member Editorial Review Board, Journal of Marketing Management (2003-16).

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▪ Member Editorial Review Board, Asia Pacific Journal of Marketing and Logistics, Perth, Australia (2002-present).

▪ Member Editorial Review Board, Journal of Global Marketing, Binghampton, NY, USA (2003-7). ▪ Editor, special Edition, Journal of Marketing History, WARC (2002). ▪ Member Editorial Review Board, Journal of Euromarketing, Binghampton, NY, USA (2000-7). ▪ Member Editorial Review Board, Journal of Supply Chain Management, Tempe, Arizona, USA (1999-

2002). ▪ Editor, The Henley Working Paper Series (1999-2000). ▪ Member Editorial Board, The Henley Working Paper Series (1998-1999). ▪ Occasional reviewer: European Journal of Marketing; International Marketing Review; Journal of

Business Research; Journal of Non-Profit & Public Sector Marketing; Columbia Journal of World Business; Omega; Journal of Forecasting; Journal of Marketing Research and for various conferences.

Conference Track Chairs ▪ Joint track chair, Advertising, Academy of Marketing Science, World Marketing Congress, Porto,

Portugal, June 2018. ▪ Joint track chair, Advertising, Academy of Marketing Science, Annual Conference, Monterey,

California, USA, May 2013. ▪ Joint Track Chair, Marketing Communications, ANZMAC (Australian & New Zealand Marketing

Academy), Melbourne, 30th November – 2nd December, 2009. ▪ Joint Track Chair, Marketing Communication and Promotion, Academy of Marketing conference,

Aston, July (2003). ▪ Session Chair, Marketing Strategy, Academy of Marketing Conference, Nottingham, July (2002). ▪ Session Chair, Advertising & Promotion, Academy of Marketing Science, World Marketing Congress,

Cardiff, June-July (2001). ▪ Session, Chair, Session 1.2: "Advertising and Consumer Behavior," Academy of Marketing Science

Annual Conference, Montreal, Canada, May (2000). ▪ Workshop Chair, "Information Systems and Control," Academy of Marketing Conference, Sheffield

July (1998). Recent Presentations ▪ West Douglas (2016), “Exploring Decision-making in Marketing Management,” University of

Edinburgh Business School, staff seminar, 23rd March. ▪ West Douglas (2016), “Exploring the Role of Decision-making Strategies & New Product Choice,”

Hong Kong Baptist University staff seminar, 4th February. ▪ West Douglas and John Ford (2014), “How Corporate Cultures Impact Advertising Budgets,” Warc

Webinar, 23 September. ▪ West Douglas (2010), “Heuristic Budgetary Practices in the US,” Hong Kong Baptist University staff

seminar, 24th March. ▪ West Douglas (2010), “System 1 and 2 Budgeting Practices,” University of Bath staff seminar, 17th

March. ▪ West, Douglas (2008). “Branding: The World Wildlife Fund for Nature (WWF),” School of Public and

Environmental Affairs, University of Indiana, Indianapolis, 20th October. ▪ West, Douglas (2008). “Advertising and Promotions Budgeting Sophistication and the Role of Risk,”

Marketing Faculty Seminar Series, Kent Business School, University of Kent, 11th June. ▪ West, Douglas (2008). “Corporate Reputation and Celebrity Endorsement,” 5th International

Corporate Identity/ Associations Research Group Conference, Segal Graduate School of Business, Simon Fraser University, Vancouver, 26-28 May.

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▪ West, Douglas (2008). “Advertising and Promotions Budgeting Sophistication and the Role of Risk,” Marketing Faculty Seminar Series, Cardiff Business School, Cardiff, 5th March.

▪ West, Douglas (2007). “A Review of the International Journal of Advertising,” Faculty Seminar Series, Old Dominion University, Norfolk, Virginia, 5th November.

▪ West, Douglas (2007). “A Review of the International Journal of Advertising with a Note on Public Policy,” Faculty Seminar Series, Villanova University, Villanova, Philadelphia, 1st November.

▪ West, Douglas and Janine Stiles, (2006) “Making Creative Judgements: Processes and Practices of Advertising Award Shows,” American Academy of Advertising Annual Conference, Reno, Nevada, 30 March-1 April.

▪ Sargeant A, J.B. Ford and D.C.West, (2001) “Perceptual Determinants of Donor Value,” Direct Marketing Association Annual Conference, New Orleans, October.

▪ “Advertising Budgeting in China,” Erasmus University, Rotterdam, 5th April 2004. ▪ “Creative Thinking: Views From Practitioners and the Public,” Periodical Publishers Association,

Grosvenor House Hotel, Park Lane, London, 13th November 2003. ▪ “Advertising Budgeting Methods and Processes in China,” University of the West of England (2003)

7th November. ▪ “Practitioner and Consumer Definitions and Approaches Towards Advertising Creativity,”

Nottingham University Business School, 14th May 2003. ▪ “Practitioner Definitions and Approaches Towards Advertising Creativity,” School of Marketing,

Curtin Business School, Curtin University of Technology, Perth, West Australia, (2002) 9th August. ▪ "Application of Internet Marketing," Global E-Marketing Conference, School of Business, Zhongshan

University, China, 15th March 2001.

Research Grants/Prizes ▪ In progress: West, Douglas and Prokriti Mukherji, “Expert Decision-Making within Pharmaceuticals:

Choosing New Products to Develop”, in preparation for an ESRC Research Grants open call. ▪ King’s College Research Innovation fund, £2,352.50. “Creativity in Online Advertising”, 31st January

– 31st July, 2013. The study examines the concept of online advertising creativity from the perspective of key stakeholders with the objective of developing a scale for its measurement that will aid the identification of its key drivers and consequences. Part of the grant was used for an extended study examining creative decision-making when faced with decomposable and non-decomposable tasks (i.e. decisions where there is no 'hard' solution such as deciding upon an award winning advertisement compared to decisions where there is a solution such as working out the cheapest medium from a list of media).

▪ British Academy Small Research Grant, £7,211. “Heuristic Creative Decision-Making: Best Practice and Lessons for Managers,” 1 January 2011 – 30 September 2012. The objective of this research was to undertake a survey that can be used to examine the situational, demographic and psychographic factors that influence heuristic creative decision-making and help inform manager’s choices. What managers actually do with creative management and choices, and why they do it, is generally shrouded in mystery.

▪ Awarded a Research Assistant for the academic year 2003-4 to work primarily on the budgeting survey, Westminster Business School.

▪ Awarded best paper in the Selling and Sales Management Track with Adrian Sargeant and John B. Ford for "Nonprofit Customer Retention: Why Do Donors Quit?" The Proceedings of the Society for Marketing Advances Annual Conference, Orlando, Florida (2001).

▪ Lilly Endowment, $22,960, awarded with Adrian Sargeant (Kelley Business School, Indiana) and John Ford (Old Dominion University, Virginia). The research examines the marketing implications of donor’s behaviours towards charities (2000).

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▪ “Towards A Global Model of Donor Behaviour,” Nonprofit Research Fund of the Aspen Institute,” Washington DC, grant of $25,000 + research assistance for September 1999 to August 2000. The research examines donor buyer behaviour across a range of not-for-profit institutions (1999).

▪ "Dean's Award for Research Excellence, Honourable Mention." This award is presented annually for outstanding research performance based on research activities over the preceding year with the Faculty of Management. Honorarium of $1,000 (1996).

▪ Social Sciences and Humanities Research Council of Canada grant of $3,347 for "Advertising Risk and Market Performance." This is an award granted in competition with applicants across all Faculties. The research examines the role and effect of risk amongst advertisers and advertising agencies in Canada and the USA and how agencies and advertisers differ in their perceptions of risk (1994-6).

▪ "Dean's Award for Research Excellence." This award of $2,000 is presented annually for outstanding research performance based on research activities over the preceding year with the Faculty of Management (1994).

▪ Future Fund: grant of $7,500 for "Agency-Client Relationships in Canada." Involved a survey of 900 companies examining the agency-client relationship from an industrial buying/decision-making perspective (1992-3).

▪ Alberta Energy Company Research Grant of $2,500 for "Application, Performance and Negotiation of Marketing Forecasting Techniques in Canada." Involved a questionnaire of 1000 Canadian companies (1991).

▪ Alberta Energy Company Research Grant of: $2,000 for "How Advertising Works: The Beliefs and Practices of Advertising Practitioners in Canada, the UK and the USA." Involved a questionnaire of 900 creative directors and personal interviews with top creative directors in Manhattan and London (1990)

▪ Harvard Business School/Newcomen Society 1990 Prize for best article in the Business History Review.

▪ Alberta Energy Company Research Grant of $2,500 for "Appropriation Strategies of Advertisers in Canada, the USA and the UK." Grant awarded jointly with C. L. Hung, University of Calgary. Involved a survey of the top 300 advertisers in Canada, U.S. and U.K. (1998).

▪ Research Supervisor and Co-ordinator for Anne Channon, Marketing Skills For Craftspeople (1987, FEU:London). Grant of [£30,000 awarded by the Further Education Unit of the Department of Education and Science as part of the Professional, Industrial and Commercial Updating program (PICKUP). PICKUP attempted to stimulate the updating role of education in meeting the needs of business for post-experience education and training. The research was focused on full-time proprietors or partners in small craft businesses (e.g. textiles, furniture making, silver and jewellery.) The research established that marketing concepts are misunderstood and disdained by most Craftspeople. Autonomy, creativity and the pursuit of technical excellence are their prime concerns and commercial viability is seen to conflict with these goals (1986-7).

▪ SSRC Ph.D. Fellowship, 1976-9. "The Growth and Development of the UK Advertising Industry, 1920-70." Supervised by Prof. Michael Collins (Leeds University School of Business and Economics) and Prof. Forrest H. Capie (City University Business School) with external, Vice-Chancellor Roy C. Church (University of East Anglia).

Service External ▪ External Examiner, University of Bristol School of Management (2018-) ▪ External Examiner, University of Plymouth Business School (2017-) ▪ Departmental Academic Advisors (DAA), Hong Kong Baptist University, 2016-18) ▪ Member Judging Panel, Ogilvy Awards, Advertising Research Foundation, New York (2010-14) ▪ External Examiner, University of Leeds Business School (2008-12)

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▪ External Examiner, University of Exeter Business School (2005-8) ▪ External Examiner, University of Warwick Business School (2004-7) ▪ External Examiner, NMH International Marketing (Norwegian exchange programme), South Bank

Business School, South Bank University (2001-2004). ▪ External Reviewer for Promotion from Associate to Full Professor, Southampton Institute (2001). ▪ External Reviewer for Tenure and Promotion, Department of Marketing, School of Business, Hong

Kong Baptist University, Hong Kong (2001). ▪ External Examiner, Master of Arts in Marketing Communications, Westminster Business School,

University of Westminster (1998-2001). ▪ External Reviewer for Tenure and Promotion, Department of Business Administration, Utah State

University, Logan, Utah, USA (1997). ▪ Member Recruitment Committee for Readership in Marketing, Westminster Business School,

University of Westminster (1997). Academic

King’s College London: ▪ 2018 Director of Postgraduate Studies, Business School ▪ 2018 Programme Director, Online MSc Marketing ▪ 2016-18 Programme Director, Part-time MSc International Marketing ▪ 2016-17 Director of Postgraduate Studies, Business School ▪ 2014 Panel member, Modern Languages Quinquennial Review ▪ 2014-15 Member Department of Management Research Committee (DRC) ▪ 2013-14 Member of External Relations and Knowledge Exchange Committee ▪ 2012- Head of Marketing Subject Group, Business School ▪ 2012-16 Programme Director, Full-Time MSc International Marketing (awarded Chartered

Institute of Marketing Management status 2014) ▪ 2012-14 Member of Management Department Education Committee (DEC) Birkbeck, University of London: ▪ 2011-12 Member of College Academic Staff Review Panel: Conferment of Title. ▪ 2010-12 Acting Director of Postgraduate Studies (covering for a colleague on sabbatical) ▪ 2010-12 Developed a set of five MSc programmes which I managed (all five programmes

awarded Chartered Institute of Marketing Management PG Diploma status March 2012).

▪ 2010-12 Programme Director, MSc Marketing, MSc Marketing Communications and MRes Marketing

▪ 2010-12 Head of Marketing Subject Group University of Birmingham: ▪ 2008-10 Programme Director, MSc Marketing Communications ▪ 2005-7 Director of Executive Education ▪ 2004-7 Deputy Head of Marketing Subject Group responsible for teaching issues (staffing,

workload, exams, staff study leave, peer review, student feedback, etc). ▪ 2006-7 Member EQUIS Committee ▪ 2006 Member New Programmes Working Party ▪ 2005-8 Member of Senior Management Committee. ▪ 2005-7 Member of Resource, Planning and Workload Allocation Committee. ▪ 2005- Member Enterprise & Knowledge Transfer Input Group ▪ 2005-06 Member of HEIF Project Group (part of a panel responsible for allocating £6m of

research funding).

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Westminster Business School: Director, Centre for Research in Marketing (CRIM), Member Research Degree Committee, Member recruitment panels, Director Marketing Communications Research Centre, Member, Westminster Business School Research Committee. South Bank Business School: Head of Marketing Division (timetabling, visiting lecturers, research, strategy, recruitment and general administration), Member of Research Committee, RAE Assessment, Member of Heads Committee, Member of QAA Steering Committee. Henley Management College: Marketing Faculty Group Leader (staff development, research, strategy, recruitment and general administration), Member, Working Party Assessment Regimes, positioning strategy and marketing plan for Senior Management Programme, positioning strategies for 5 short course executive programmes, programme director executive programmes for Clerical Medical, Member, of Academic Board. University of Calgary: Chair, Marketing Area (responsible for time-tabling, staffing, curriculum development, administration and secretarial support), Member Faculty of Management Executive Committee, Chair Sabbatical Committee, Co-Director & Co-Supervisor Canadian Student Advertising Competition, University Committee on Non-Academic Misconduct, Member Merit & Promotion Committee, Faculty Adviser Management Marketing Association, Co-Chair Marketing Area Visiting Speaker Committee, Member Academic Appointment Review Committee, Member Undergraduate Program Review Committee, Member Sabbatical Committee, Co-Chair New Faculty Orientation Committee, Member Division of International Business, Member Faculty Program Review Committee, Member University Committee on Admissions and Transferability, Member Chamber of Commerce/Faculty of Management Liaison, Member Research Advisory Committee, Member Academic Appeals Committee. Bristol Business School: Chair Marketing Group, Advertising & Marketing Course Director + numerous and various committees.