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BROADBAND DEVELOPMENT: access and adoption 

Douglas County Broadband ForumWednesday, January 18, 2017

Broadband & E‐Commerce Education Center http://broadband.uwex.edu | wibroadband@uwex.edu | @WI_Broadband | 608‐890‐4255

UW‐Extension Douglas Countyhttp://douglas.uwex.edu | James.Anderson@ces.uwex.edu | 715‐395‐1547

James AndersonCommunity & Economic DevelopmentJames.Anderson@ces.uwex.edu715‐395‐1547

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definition: broadband

Broadband is

• “Always on”

• High speed internet access

• Capable of carrying multiple devices simultaneously

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definition: bandwidth

band‐widthvolume of information per unit of time that an Internet connection can handle

Types of connections:

• Dial‐up

• DSL (uses the copper telephone lines already installed)

• Cable (uses the same coaxial cables used to deliver cable TV)

• Fiber (light sent via transparent glass fibers)

• Wireless (radio link between ISP and your location)

• Satellite (another wireless form of connection)

• Broadband over powerline 

www.broadband.gov/broadband_types.html

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Source: CTS technologies

Data Speed Capacity/Technology

• Kbps: One kilobit per second equals 1000 bits per second (bps). 

• Mbps: One megabit per second equals 1000 Kbps or one million bps. 

Mbps and Kbps

So, 1 Mbps is 1000 times faster than 1 Kbps.

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Download Speed Comparison

Dial‐Up (56 Kbps):1 day, 10 hrs, 44 min.

T1/DSL (1.54 Mbps):1 hour, 15 min.

Cable (60 Mbps):  1 minute, 50 seconds

Fiber (1 Gbps):7 seconds

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The more computers per connection, the slower that connection becomes:

Direction MattersDownload: remote server is sending information to your computer (node) over a network connection.

Download example: you are accessing a movie from Netflix, Hulu, iTunes, or some other provider.

Upload: you are sending information from your computer to a server (or another person).

Upload example: you are sending a photo to a family member.

• Download speeds are typically faster than upload speeds• When uploading, your download speed is often slowed

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“The hedonic analysis conducted in this study demonstrates 

that there is a significant difference in assessed values 

(proxy for price) between seasonal and recreational homes 

with Internet and those homes without access to this 

service. Multiple studies have estimated the economic 

benefits of broadband deployment to include: job creation, 

local growth and higher wages. However, this study 

specifically finds that availability of broadband has a direct 

impact on property values. The hedonic analysis 

implemented in this study estimates that on average,

residential properties with availability of Internet connection 

are worth $11,815 more than those properties without 

Internet availability.”

UW‐Extension research on seasonal and recreational homes in Door County, WI.

• Research in the U.S. shows…

• 56% of businesses and organizations say broadband is essential for remaining in current location

• 56% of households say they would definitely/likely relocate if broadband was not available

• 32% of households work from home or have a home‐based business

The Internet has become the highway for technology

Source:SNGDigitalEconomyDatabasen=19,951businessesand9,318households

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Disruptive Innovation 

recreation 

business

work

school

health

Interaction between factors affecting broadband development

Internet service provider activity

Availability of infrastructure

Consumer demand / adoption

Consumer confidence

Potential public role?

Affordability

Consumer savvy

Regulations

Potential public role?

Return on Investment

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How are people effectingsystemic change?

Developing broadband: the players

• Federal level: – Federal Communication Commission (FCC)– National Telecommunications and Information Administration (NTIA)• http://www.ntia.doc.gov/report/2015/broadbandusa‐guide‐federal‐funding‐broadband‐projects

– US Department of Agriculture (USDA), others who administer grants and loans

• State level: 

– Public Service Commission PSC

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• Local level

– Consumers judge it according to

• Speed

• Cost

• Reliability

– Government (county & municipal)

Developing broadband: the players

Framework for Change

1. Increase urgency

2. Build guiding teams

3. Get the vision right

4. Communicate the vision

5. Enable action

6. Create short-term wins

7. Don’t let up

8. Make it stick

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Broadband Policies and Regulations for Wisconsin 

Stakeholders 

http://broadband.uwex.edu/resources/policy/

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Framework for Change

1. Increase urgency

2. Build guiding teams

3. Get the vision right

4. Communicate the vision

5. Enable action

6. Create short-term wins

7. Don’t let up

8. Make it stick

Community Outreach

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Framework for Change

1. Increase urgency

2. Build guiding teams

3. Get the vision right

4. Communicate the vision

5. Enable action

6. Create short-term wins

7. Don’t let up

8. Make it stick

Technology Committees

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Framework for Change

1. Increase urgency

2. Build guiding teams

3. Get the vision right

4. Communicate the vision

5. Enable action

6. Create short-term wins

7. Don’t let up

8. Make it stick

Vision

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Framework for Change

1. Increase urgency

2. Build guiding teams

3. Get the vision right

4. Communicate the vision

5. Enable action

6. Create short-term wins

7. Don’t let up

8. Make it stick

Enable action by removing barriers

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Enable action by removing barriers

Framework for Change

1. Increase urgency

2. Build guiding teams

3. Get the vision right

4. Communicate the vision

5. Enable action

6. Create short-term wins

7. Don’t let up

8. Make it stick

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Short term wins

Framework for Change

1. Increase urgency

2. Build guiding teams

3. Get the vision right

4. Communicate the vision

5. Enable action

6. Create short-term wins

7. Don’t let up

8. Make it stick

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Instituting change

Questions?

http://broadband.uwex.edu/resources/policy/

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Broadband & E‐Commerce Education Center wibroadband@uwex.edu Twitter @WI_Broadband 608‐890‐4255

Mary Kluz, Community Development, mary.kluz@ces.uwex.edu 608‐890‐4254 

An EEO/AA employer, University of Wisconsin Extension provides equal opportunities in employment and programming, including Title IX and the Americans with Disabilities Act (ADA) requirements.

Resources:

UW‐Extension Douglas County

James Anderson, Community & Economic Development, James.Anderson@ces.uwex.edu,  715‐395‐1547